Motion Picture Herald (Mar-Apr 1947)

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Many Air Conditioning Systems Can Be Modernized . . . Brought Up to Date • If your comfort cooling system is more than five years old, chances are it doesn't meet your present requirements. Surveys show that some fifty per cent of present equipment should be modernized and brought up to date. Newer and better equipment has been developed — making it possible to have profitable comfort cooling at lower operating cost. Profitable customers are comfortable customers. Check up on your air conditioning now — keep your "profit climate" in top working order. And, when it comes to modernizing, remember that usAIRco has a complete line of modern comfort cooling systems engineered for your re quirements— Washed Air — Cold Water — and Refrigerated Kooler-aire, the modern packaged refrigeration system. usAIRco engineers are ready to work with your architect or contractor. United States Air Conditioning Corporation, Minneapolis 14, Minnesota. The Aristocrat of Projection Lenses Since pioneering the first quality improvevment of projection lenses in 1908, and originating the Standard 1 & 2 sizes, Gundlach's Radiant Projection Lenses have maintained unmatched clarity, brilliance and flatness of field. No. 2 projection g in E-F V*" steps. Coated \„ lenses surfaces. GUIMHLACH Manufacturing Corp. Fairport, New York Melrose Park, to Mannheim Road and North Avenue on Chicago's outskirts. W. E. Dumbar has purchased the Broadway theatre in Knoxville, Tenn., from George L. Denton. Mr. Dumbar plans to enlarge the theatre and to install a new cooling plant as soon as materials are available. He also operates the Dawn in suburban Knoxville. The first of a circuit of new theatres throughout Canada, planned by the J. Arthur Rank interests, has been completed. It is the Odeon at North Sydney, N. S., and is being operated in partnership by A. I. Garson and Odeon Theatres of Canada. The theatre seats 570. The Rose theatre at Hamlet, N. C, was reopened recently by Arthur C. McSwain. The new theatre now has 312 seats, a new heating system, new carpeting and the latest in electric light equipment. Robert Wicker of Carthage, N. C. is the projectionist. The construction of three new theatres has been announced by William Coovert of the Golden State Theatres Corporation in San Francisco. The theatres will be built as soon as possible in Lomita Park, San Bruno and Millbrae. The Lee theatre at Clinton, Mo., managed by C. W. Dickgrafe for the commonwealth Amusement Corporation, has been remodeled and redecorated. New carpeting and stage drapes were installed. Other improvements include new seats, an RCA sound system, acoustical treatment for the walls, refrigerated drinking fountains, and an aluminum front. The undertaking is reported to have cost $20,000. James T. Clark of Philadelphia, who heads the Northampton Theatre Company operating the Roxy theatre at nearby Architect's rendering of the theatre that F. W. Davis plans to build in Morgantown, N. C. The Davis interests now own and operate the Mimosa and Alva theatres in Morgantown. The new theatre will seat 1000. Construction is to begin as soon as the Government approves, Mr. Davis reports. 6 BETTER THEATRES, APRIL 5, 1947