Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000517
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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•The Shores auditorium has walls of acoustic plaster above walnut veneer wainscoting, and the vaulted ceiling is also acoustic plaster. Both walls and ceiling are tinted beige, and a reeded proscenium arch border is bone white, framing a drape of copper-color with white ropes, a cyclorama in gold, and screen curtain of jewel cloth. The chairs, which are American "Bodiform," have beige standards and maple arms and are upholstered in blue-green simulated leather. The Shores is equipped for summer-winter air-conditioning, with cooling by Carrier mechanical refrigeration and air diffusion by flush-set Anemostats. Illumination in the lobby, foyer and rear of the auditorium is by neon in ceiling cornice coves; the auditorium is additionally lighted by glass-covered recess sources in the ceiling, for house lighting, and by wall luminaires with varicolored fluorescent lamps. The lobby neon is power rose. The foyer and auditorium coves have two lines of neon— blue and power white. B The women's cosmetic room has plaster walls painted in shades of light coral and turquoise, ceilings, doors and trim of light turquoise and bone white. A Formica cosmetic shelf extends below a mirror with etched sectional divisions and daylight fluorescent lamps. BETTER THEATRES, APRIL 5, 1947 17