Motion Picture Herald (Mar-Apr 1947)

A durable rubber and cord matting. Easily handled for cleaning. %" thick, 24" wide, any length. — a/so — EZY-RUG RUBBER LINK MATTING for lobbies TUF-TRED TIRE FABRIC MATTING for safety on wet floors AMERITRED SOLID PLASTIC FRICTION MATTING for entrances and in front of boxoffices "WALRUS HIDE" ROLL RUBBER MATTING for aisles and as carpet protection For prices and folder "A Mat for Every Purpose" for promoting safety and sanitation, writ* AMERICAN MAT CORP. "America's Largest Matting Specialists" 1722 Adams St. • Toledo 2, Ohio SUPPLY DEALERS Exclusively ASK YOUR DEALER GOLDBERG r BROS. Denver, Colo. most of the day, with almost no interval of house lighting between shows. This is what Paul Matzinger, Cleveland architect, has done in the auditorium of the new Vine theatre in Willoughby, Ohio, a rapidly growing city about 25 miles east of Cleveland. The interior scheme of the Vine is in general simple, and in the auditorium the side walls, which are finished in acoustic plaster, are plain except for an overall black light floral design. In a pattern of fairly large scale, most of the area of each wall is covered with tropical vines of vivid green foliage and red, blue and yellow flowers during the projection periods. The vines, obviously, are an expression of the name of the theatre. Each of these two murals, which differs somewhat from the other in details of design, comes to life under the rays of six Switzer "Glo-Craft" 250-watt (Model 86) black light sources concealed in the ceiling. Specially fitted adapters direct the radiations upon the paintings, which are done in paints from a new line of Switzer fluorescent water colors. These differ from luminescent lacquer-enamels, which are frequently used on fabric, which then is attached to the wall. The "Glo-Craft" water BLACK LIGHT EFFECTS AND HOW TO GET THEM colors bond to almost any surface that can be made wet with water. In the Vine they are applied directly on the acoustic plaster over a heavy white undercoating of nonfluorescent casein paint. The murals, plus the reflected light of the screen, supply all of the running illumination. The Vine, which is owned and operated by Howard Reif and P. E. Essick, seats 1600, with the auditorium floor pitched on the "reverse Suggestions for the application of black light to various types of decoration, and light sources proper for each, will be given in — THE MAY 3rd ISSUE slope" principle. It is of brick and steel construction with a front faced in porcelain enamel of a green-gray ground color. The building also contains two stores, and a parking lot adjoins it. The Vine has an entrance lobby measuring 26x35 feet. This spaciousness is further emphasized by large mirrors mounted on the side walls, while this effect of magnitude is yet otherwise heightened by a dome in the ceiling, where light sources are concealed. At one side a refreshment booth is built into the wall. The foyer-proper serves mainly as a traffic lane to the auditorium and to lounge and toilet rooms, but in it, out of the line of traffic, general lounge faciilties are provided. The Vine is equipped for yeararound air-conditioning, with cooling by mechanical refrigeration. GAYETY, ROMANCE SUGGESTED THEATRICALLY In a figure ethereal and feminine, Art Radebaugh, Detroit artist, has thus personalized the spirit of recreative make-believe that lures people to the theatre the world over. Conceived as a theatrical black light subject, the girl comes to life in a fantasy of glowing color, with golden light seeming to come from the globe, highlighting the natural tints of the figure. The painting was executed in luminescent paints by Switzer Brothers, Cleveland, and was photographed as lighted by that company's black light equipment. 20 BETTER THEATRES, APRIL 5, 1947