Motion Picture Herald (Mar-Apr 1947)

GREATER DRIVE-IN THEATRE PROFITS with NATIONAL IN-A-CAR SPEAKERS! More Shows ... Longer Seasons . . . Bigger Box Office.. . # National's ultra-modern, waterproof, Permanent Magnet, In-A-Car Speakers with 6V2" cones, bring to the Drive-In Theatre patron incomparable sound quality. Ruggedly constructed, light in weight these durable aluminum In-A-Car Speakers are provided with a handy control to make possible adjustment of sound volume to satisfy the most exacting patron. The combination, heavy aluminum Shelter and Coupling Unit has been designed to properly protect two In-A-Car Speaker Units against the most adverse weather conditions. DISTRIBUTED BY aATIOKAL ■Uf.UIWIIIf The complete National Drive-In Theatre line includes: SIMPLEX PROJECTORS and SOUND SYSTEMS, PEERLESS ARC LAMPS and HERTNER TRANSVERTERS. Vi Y) GENERAL REGISTER'S ELECTRICALLY OPERATED AUTOMATICKET TRADE MARK THE TICKET MACHINE OF PROVEN DEPENDABILITY Cable Address "SENISTER" NEW YORK GENERAL REGISTER CORPORATION 36-20 33rd ST.. LONG ISLAND CITY 1. NEW YORK LET US PLAN YOUR NEXT THEATRE CARPET NEEDS We can supply you with WILTON CARPETS made by leading manufacturers. Exclusive theatre patterns of 100% wool face of heavy weight and luxurious pile. Each highly styled and colored at medium prices. Descriptive literature mailed upon request. NEW YORK CARPET EXCHANGE, INC. 225 West 37th Street MARTIN C. SEGAL Contract Dept. New York 18, N. Y. l Nou» Specializing\ ^ in Refreshment \ Concessions for I RIVE-IN THEATRES/ SPORTSERVICE, Inc. Jacobs bros. HURST BLDG. BUFFALO. N. Y. OUTDOOR REFRESHMENT CONCESSIONAIRES from Coast to Coast over 14 Century their use for residential purposes. A man named Bagna purchased an old home in this subdivision and started alterations. He believed that he could legally operate his business in this subdivision because, previously, all of the property owners had signed an agreement permitting one of the homes to be used for business purposes. In a subsequent suit the higher court granted an injunction against Bagna's business. An Easy Way to Fix Lease Renewal Rental WHEN A LANDLORD and & tenant fail to agree on reasonable rental on renewal of lease, the court will fix the rental. In Graseck v. Bankers Trust Company (24 N. W. [2d] 426) it was shown that the Esquire Theatre Corporation entered into a lease under which a man named Graseck became its tenant. The lease was for a period of five years and covered a store and the lobby concessions of the theatre. Graseck carried on the business of vending confections, cigars, novelties, operating a delicatessen, soda fountain, etc. The lease provided for rental of $100 per month. It also provided that upon its expiration the lessee, Graseck, should have the right to renew for a like term "at such rental as these parties shall agree upon." At the end of five years the parties were unable to agree on the rental in the renewal lease. The theatre corporation's representative demanded that Graseck pay $350 per month. Graseck asserted such demand was unreasonable and excessive and claimed $125 per month would be a reasonable rental. The higher court decided that the fair and reasonable rental for the next five years was $275 per month. Libel— A Case with A Warning for Managers in dealing with patrons, particularly those that may for some reason be objectionable, it is by no means outside the bounds of possibility for a manager to commit libel, by saying something about the patron which may be construed to be substantially disparaging. This point is suggested by a case involving a rather hasty judgment of a person's race, and reference to it in a damaging way. This case is Cook v. Patterson, Inc. (39 S. E. [2d] 304). The testimony showed that a white man named Cook had an altercation with a man who thought Cook to be a Negro, and said so. Cook sued the man for damages. Although the lower court refused to allow damages, the higher court reversed the verdict and said : "In a suit for insulting words, whether the words used are insulting is a jury question, depending on whether they may be construed as insults and tend to violence." 24 BETTER THEATRES, APRIL 5, 1947