Motion Picture Herald (Mar-Apr 1947)

Occasional washing of these surfaces is recommended by the manufacturers, using recommended by the manufacturers, using a cleaning compound prepared for this work. • BE SURE PLASTER IS DRY WHEN PAPERiNC OR PAINTING WITH WALLPAPER getting greater attention as an effective as well as convenient means of finishing interior walls of theatres (one of the very best where economy is important and local painters are not skilled in interior decoration), we point out that when it is applied on new plaster, one should be absolutely sure that the laster is thoroughly dry. This, of course, is true of painting, also. There are two pretty reliable methods of testing plaster for dryness. One is to use an electrical meter having two needles which are pressed into the plaster; the meter registers any dampness. The other is to apply a liquid size which shows up a reddish stain if the plaster is damp, or if the chemical consistency of the plaster is such that the paper or plaster will be injured. (If the surface is to be painted, the size also acts as a primer coat.) Incidentally, we have just received some samples of the heavy-duty wallpaper called Varlon. They include a number of attractive patterns suited to various parts of the theatre. We shall have occasion to discuss use of the new wallpapers later on. KILROY CAN'T REGISTER IN THIS PHONE BOOTH! Most any place where people of mischievous are or the doodling habit may tarry awhile, plaster walls are an invitation to apply a pencil. A telephone booth is especially subject to such vandalism. So Fox West Coast Theatres decided to try a way to end the nuisance. In the phone booth of the Loyola theatre, Los Angeles, the walls were finished in glazed ceramic tile. On it a pencil has little effect, and that little can be removed with even a dry cloth. "Tactful Sanitation" in Theatre Housekeeping FO RT+A+ C I D E "Multi-Purpose'' Odorless Anti-Infective and Bacterial Deodorant DISINFECTS AS IT DEODORIZES. LEAVES NO FRIGHTENING OR EMBARRASSING ODOR. IT'S ODORLESS. NON-DAMAGING ON FINE SURFACES, FABRIC AND COLOR. Mix One Part "Fort-A-Cide" Solution with Ten Parts Plain Water. Use in Sprayer on Malodorous and Infected Plumbing. Leaves Microscopic inhibiting residue on surfaces after water evaporates. Replaces unsightly urinal blocks. EFFECTIVE IN HOSPITAL AND PUBLIC LABORATORY TESTS ON "SCALP RINGWORM," TUBERCULOSIS. STAPHYLOCOCCUS, STREPTOCOCCUS. DYSENTERIC-TYPHOID AND VENEREAL GERMS — ALL COMMON IN REST ROOMS AND AUDITORIUMS. Ideal for vomit eradication on seats and carpets, bacterial accumulations in air-conditioning systems that cause foul odors, "Stink Bombs". A few ounces of "Fort-A-Cide" added to pail of soap water performs dual action on floor and mop. Compatible with and reduces amount of soap. Contains detergents and penetrants. ECONOMICAL: ONE CASE OF 4 GALLONS MAKES 40 GALLONS of "ON CONTACT" 1:10 DILUTION — ORDER NOW FROM YOUR SUPPLY DEALER OR CIRCUIT — FORT-A-CIDE CORPORATION 160 East Illinois St.. Chicago 11. III. FREE SEND ME YOUR 4PAGE COLORED, ILLUSTRATED FOLDER SHOWING HOW TO USE "FORT-A-CIDE". NAME OF THEATRE ADDRESS. CITY STATE. Plan For Your SUMMER Uniforms NOW We don't like the idea of a "planned life" nor do we want to "plan yours," but if you are really serious about purchasing new summer weights for your theatre staff, this is the right time to make plans for it. Our present supply of fabrics will enable us to accommodate your needs. Don't put it off too long. You incur no obligations by sending for literature and suggestions. Maier-Lavaty Company CHICAGO 2141 LINCOLN AVENUE CHICAGO 14, ILLINOIS BETTER THEATRES, APRIL 5, 1947 29