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EXHIBITS PLASTIC LETTERS
Display of the Adler Silhouette Letter Company at the recent National Electric Sign Association Convention in Chicago, including the company's new plastic letters. Identifiable in the picture as of lighter tone than the aluminum letters, the new plastic letters have the same reinforcing bevel design. The mounting lugs are moudled integrally with the letter itself. The original production included only the 10-inch size, but other dimensions will be added later, the manufacturer states. The translucent plastic letters are available in red, green, blue and amber.
Sponge Rubber Lining For Carpet Installations
blown sponge rubber underlay or lining for carpeting in theatres and buildings where floor coverings receive comparable wear, has been announced by the United States Rubber Company, New York, in various widths in a standard thickness of %-inch. ( The use of sponge rubber lining is discussed by John J. Sefing in his "Ways and Means" department, page 42.)
Sponge rubber lining of the J^-inch thickness is pointed out as being capable of increasing carpet wear by almost a third according to actual tests; moreover, it will not pack with age, and is vermin-proof.
The widths available for attached carpet installations are 36 and 53 inches. For special conditions it can also be supplied a thickness of half an inch. The lining can be joined both in width and length with adhesive binding tape.
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Elmer D. Eades has been named manager of the Southern Regional Office in Atlanta of the RCA Victor Division of RCA, which he joined in 1932.
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John F. Chester is the new director of public relations of the Carrier Corporation, Syracuse. A newspaperman for many years, he was general business editor of the Associated Press from 1945 until his recent appointment to the Carrier post.
Distributed throughout the world by
G. B-KALEE, LTD., 60-66 WARDOUR ST., LONDON Represented /n)fe&Q?nac/a &y —
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591 YONGE STREET, TORONTO, ONT.
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BETTER THEATRES, APRIL 5, 1947
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