Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000533
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EXHIBITS PLASTIC LETTERS Display of the Adler Silhouette Letter Company at the recent National Electric Sign Association Convention in Chicago, including the company's new plastic letters. Identifiable in the picture as of lighter tone than the aluminum letters, the new plastic letters have the same reinforcing bevel design. The mounting lugs are moudled integrally with the letter itself. The original production included only the 10-inch size, but other dimensions will be added later, the manufacturer states. The translucent plastic letters are available in red, green, blue and amber. Sponge Rubber Lining For Carpet Installations blown sponge rubber underlay or lining for carpeting in theatres and buildings where floor coverings receive comparable wear, has been announced by the United States Rubber Company, New York, in various widths in a standard thickness of %-inch. ( The use of sponge rubber lining is discussed by John J. Sefing in his "Ways and Means" department, page 42.) Sponge rubber lining of the J^-inch thickness is pointed out as being capable of increasing carpet wear by almost a third according to actual tests; moreover, it will not pack with age, and is vermin-proof. The widths available for attached carpet installations are 36 and 53 inches. For special conditions it can also be supplied a thickness of half an inch. The lining can be joined both in width and length with adhesive binding tape. • Elmer D. Eades has been named manager of the Southern Regional Office in Atlanta of the RCA Victor Division of RCA, which he joined in 1932. • John F. Chester is the new director of public relations of the Carrier Corporation, Syracuse. A newspaperman for many years, he was general business editor of the Associated Press from 1945 until his recent appointment to the Carrier post. Distributed throughout the world by G. B-KALEE, LTD., 60-66 WARDOUR ST., LONDON Represented /n)fe&Q?nac/a &y — qflymoivTyjfrKflLge.— 591 YONGE STREET, TORONTO, ONT. (f NATIONAL BETTER THEATRES, APRIL 5, 1947 33