Motion Picture Herald (Mar-Apr 1947)

Page scan 000546 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000546
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SPRING BUYERS NUMBE ... the only complete and the longest-established market directory of the Motion Picture Industry on products for the physical theatre. Data on currently available products, and listings of manufacturers and dealers entirely revised. in BETTER THEATRES with your MOTION PICTURE HERALD ISSUE OF MAY 3rd directly over the risers and treads, and over this J^-inch sponge rubber is placed, with the carpet resting on the latter. The rubber lining is laid the full width and length of the stair or aisle treads and risers, in one continuous strip. Another way is first to attach strips of the rubber to the steps with rubber cement, and then lay the hairlining and carpet over them. The rubber strip is of such a width that it overhangs and covers the noising of the tread. The carpet is fastened to the stairs with screws and washers instead of carpet nails. However, in this type of installation a wood slat or strip is first fastened to the face of the riser instead of at the intersection of tread and riser. As a rule, the first type of installation is the better one of the two in that it gives the carpet a constant, soft cushion all around, with the least possible shifting underneath. INDEX OF ADVERTISERS IN BETTER THEATRES Adler Silhouette Letter Co 42 Altec Service Corp 26 American Mat Corp 20 American Pop Corn Co 22 American Seating Co 43 Anemostat Corp. of America 21 Associated Ticket & Register Corp 45 Automatic Devices Co 43 Ballantyne Co., The 4 Bigelow-Sanford Carpet Co 19 Century Projector Corp 41 Chicopee Mfg. Corp. of Georgia 7 Cretors & Co., C 31 DeVry Corp 38 Eastern Seating Co .' 42 Elec-Tech Co .' 40 Electroaire Corp., The 28 Essannay Electric Mfg. Co 38 F & Y Building Service, The 45 Firestone Industrial Products Co 10 Fontaine Mfg. Co 41 Forest Mfg. Corp 45 Fort-A-Cide Corp 29 G-B Kalee, Ltd 33 General Register Corp 24 Goldberg Bros 20, 22, 26 Gundlach Mfg. Co 6 Heyer-Shultz, Inc 39 Ideal Seating Co 28 Kollmorgen Optical Co 36 LaVezzi Machine Works 43 Maier-Lavaty Co 29 Manley, Inc 5 National Carbon Co., Inc 35 National Super Service Co., Inc 43 National Theatre Supply, 2, 23, 24, 34, 42 New York Carpet. Exchange, Inc 24 Poblocki & Sons Co 3 Pro-Tex Reel Band Co 34 Radio Corp. of America 9 RCA Service Co 39 Robin, Inc., J. E 24 S. O. S. Cinema Supply Corp 40 Sportservice, Inc 24 Strong Electric Corp., The 15, 34, 40 Switzer Bros., Inc 28 Textileather Corp., The 27 U. S. Air Conditioning Corp 6 Wagner Sign Service, Inc 25 Walker Screen Corp 33 Weber Machine Corp 37 Wenzel Projector Co., The 36 BETTER THEATRES is published every four weeks as a section of MOTION PICTURE HERALD . . . George Schutz, Editor. . . . Ray Gallo, Adv. Mgr. 46 BITTER THEATRES, APRIL 5, 1947