Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000607
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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(.Continued from preceding page) the blizzard, but feel it should go over anywhere. Played March 24-25.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. MAKE MINE MUSIC: Walt Disney Feature Musical— Wonderful production which didn't make expenses. It goes over the heads of small town audiences. Those that came seemed to enjoy it. No walkouts, however. Played Sunday, Monday, March 3D, 31. — A. J. Sindt, Rankin Theatre, Rankin, Illinois. MAKE MINE MUSIC: Disney Musical Feature— We had several walkouts but it pleased the majority. Rain hurt our attendance. Played Sunday, March 30. —James C. Balkcom, Jr., Gray Theatre, Gray, Georgia. THE STRANGER: Edward G. Robinson, Orson Welles, Loretta Young — No good for small towns or, rather, wasn't in my situation. Played SundavMonday, March 16-17.— Terry Axley New Theatre. England, Arkansas. Screen Guild WILDFIRE: Bob Steele. Sterling Holloway— An average "horse opera" in color. The trailer was full of action and really drew them in. Played Wednesday, Thursday. March 26. 27. — Melvin Lipnick. Inverness Theatre, Inverness, Miss. United Artists ANGEL ON MY SHOULDER: Paul Muni. Anne Baxter — Think there will be considerable controversy over this picture. Several people demanded their money back, others praised it considerably. They either liked it or they didn't like it, the majority in the latter group. Personally, I loved it. Played Tuesday, March 4. — Marcella Smith, Vinton Theatre, McArthur, Ohio. ANGEL ON MY SHOULDER: Claude Rains, Paul Muni. Anne Baxter — This is the kind of picture I like to buy percentage because if you are checked it helps you convince film companies that all shows don't pack 'em in all the time, especially small towns. Good acting, but what a screwball, and no business. Played Sunday-Monday, March 9-10.— Terry Axley, New Theatre, England, Arkansas. ANGEL ON MY SHOULDER: Paul Muni— A fantastic picture which people did not understand. Business was fine the first night, but dropped off 50 per cent the second night. Played Wednesday -Thursday, March 19-20. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. THE CHASE: Robert Cummings, Michele Morgan — Rather surprised this got by the censors in some spots. Drew better than I expected and had no walkouts. Well worth what you'll pay for it. Played Wednesday, Thursday, March 12, 13.— Marcella Smith, Vinton Theatre. McArthur, Ohio. DIARY OF A CHAMBERMAID: Paulette Goddard. Francis Lederer — Don't play it. Don't buy it. I made both of these mistakes. — Miss Cleo Manry, Buena Vista Theatre, Buena Vista, Georgia. MR. ACE: George Raft. Sylvia Sydney— This is a political picture and not an action picture. Raft fans who expected action were disappointed and some walked out. Business was fair. Played March 26-27. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. STRANGE WOMAN: Hedy Lamarr, George Sanders— Most of the patrons enjoyed this sequel to "Leave Her to Heaven." Most patrons forget about Miss Lamarr's poor acting after seeing how beautiful she is. Played Monday, Tuesday, March 24, 25. — James C. Balkcom, Jr., Gray Theatre, Gray, Georgia. Universal LITTLE MISS BIG: Beverly Simmons. Fay Holden — This played with my Western on the weekend and it's tops. Would have been very good for a Sunday attraction. Played Friday, Saturday, March 28, 29. — James C. Balkcom, Jr., Gray Theatre, Gray. Georgia. LOVER COME BACK: George Brent, Lucille Ball — Very cute. The audience seemed to love it even though it is silly in spots. Ball and Brent make a good comedy team. Played Wednesday, Thursday, March 5, 6.— Marcella Smith, Vinton Theatre, McArthur. Ohio. THE RUN AROUND: Rod Cameron, Ella Raines— A very good picture. Pleasing for the whole family. Played Sunday, March 16. — Melvin Lipnick, Inverness Theatre. Inverness Miss. Warner Bros. DEVOTION : Bette Davis. Paul Henreid— Not for small towns. We didn't do very well, although after our big snowfall we didn't expect much. Plaved March 26-27.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. NEVER SAY GOODBYE: Errol Flynn, Eleanor Parker — This picture drew average business and pleased those who came. Played Sunday, Monday, March 16, 17. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. NIGHT AND DAY: Cary Grant, Alexis SmithExcellent, but from now on I'll let someone else use these. <I did not do the business expected on this. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. NOBODY LIVES FOREVER: John Garfield— Good action picture which pleased average business. Flayed March 23-24.— E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. TWO GUYS FROM MILWAUKEE: Dennis Morgan, Joan Leslie — Very good, but I paid too much for it. I'll have to let WB keep these good, high priced pictures. — S. T. Jackson, Jackson Theatre, Flomaton, Alabama. Short Features Columbia A BIRD IN THE HEAD: All Star ComediesRolled 'em in the aisles. Our patrons go for this rough horseplay. — A. J. Sindt, Rankin Theatre, Rankin, Illinois. HOP HARRIGAN— Pretty good serial, but so far it is not as good as "Who's Guilty. — S. T. Jackson. Jackson Theatre, Flomaton, Alabama. Metro-Gold wyn-Mayer CAT FISHIN': Tom and Jerry— Worthwhile color cartoon — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. PART TIME PAL: Tom and Jerry— Excellent color cartoon — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. Paramount COUNTRY LIFE,: Speaking of Animals— Another good comedy with the Talking Animals. Play it. — E. M. Freiburger, Paramount, Theatre, Dewey, Oklahoma. ISLAND FLING: Popeye the Sailor— Good color cartoon, with Popeye. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. JOHN HENRY AND INKY POO: Pal Puppetoon— Good but too sad for kids to get much entertainment. Not up to standard at all. — Terry Axley, New Theatre, England. Arkansas. TWO' DECADES OF HISTORY: Paramount News — Don't miss this excellent two reeler. It will stand some good advertising. — S. T. Jackson, Jackson Theatre, Flomaton. Ala. RACE HORSES ARE BORN: Sportlights— O'ur patrons liked this. — C. L. Niles, Niles Theatre, Anamosa, Iowa. SHOE SHINE JASPER: George Pal Puppetoons— Another good Puppetoon in color from George Pal. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. THE GAY KNIGHTIES: Madcap Models— A reissue cartoon which pleased. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. RKO Radio THE DERBY DECADE: Ruth Etting— An old remake of something of the sort which my patrons didn't care for. A waste of film. — Terry Axley, New Theatre. England, Arkansas. DO OR DIET: Edgar Kennedy — A good two-reel comedy which will please. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. HIGHWAY MANIA: This Is America— Exceptionally good. — A. J. Sindt. Rankin Theatre, Rankin, Illinois. I'LL BUILD IT MYSELF: Edgar Kennedy— A scream for slapstick and one of his best ever, in my opinion.— Terry Axley, New Theatre, England, Arkansas. LET'S GO STEPPING: Leon Errol— This is an excellent comedy.— James C. Balkcom. Jr.. Gray Theatre, Gray. Georgia. Twentieth CenturyFox THE JAIL BREAK: Mighty Mouse— Extra good; play it by all means.— Harland Rankin, Plaza Theatre, Tilbury. Ontario. Canada. MONKEY TOWN NEWS: Lew Lehr— This is a burlesque on Fox News by Lew Lehr, with monkeys as camera men and actors. It's fair.— E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. Universal SECRET AGENT X-9: Prety good serial.— S. T. Jackson, Jackson Theatre, Flomaton. Alabama. Warner Bros. DOG IN THE ORCHARD Tln> two reel drama about a man who killed his wife for another woman is better than some features. Taken from story by Mary Roberts Rinehart. Don't miss it.— E. M. Freiburger. Paramount Theatre, Dewey, Oklahoma. GAY ANTICS: Merrie Melodies— Entertaining color cartoon. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. GOOFY GOPHERS: Merrie Melodies Cartoon— Excellent color cartoon. — E. M. Freiburger. Paramount Theatre, Dewey, Oklahoma. MELODY OF YOUTH: Melody Master Band— For music lovers. A children's symphony orchestra plays some heavy music. — E. M. Freiburger, Paramount Theatre, Dewey, Oklahoma. ONE MEAT BRAWL: Porky Pig— Pleasing color cartoon. — E, M. Freiburger, Paramount Theatre, Dewey, Oklahoma. THE HAIR RAISING HARE: "Bugs Bunny" Specials— This did not please the youngsters like the previous ones in this series have done. Definitely an inferior cartoon. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. THE LAST BOMB: Technicolor Specials— Play it by all means. Every theatre should. — Ted Keelen, Royal Thaetre, Sheffield, 111. Du Mont Television Sets Moving to Market Dr. Allen B. Du Mont, president of the Allen B. Du Mont Laboratories, Inc., announced last week that in the four-week period between January 27 and February 23 his organization shipped in excess of $875,000 worth of television receivers. He also said that the remaining backlog of unfilled orders for sets still totals more than $3,100,000. Shipments to date have been almost entirely in the New York metropolitan area, but distribution schedules call for early deliveries to Philadelphia, Washington, D. C, Schenectady, Detroit, Chicago, St. Louis and Los Angeles. Increase Television Rates in Chicago Chicago's Paramount-Balaban & Katz television station WBKB has increased its commercial time cost to $200 per hour with the rate to stay in effect until there are 5,000 television receivers operating in the area. This is double the amount charged up to now under the commercial rate structure announced by the station several months ago. It provided for a charge of $100 per hour with the rate based on less than 1,000 sets in the area. "Mr. Bel!" Offered Theatres "Mr. Bell," the Bell Telephone Companysponsored short on the life and accomplishments of Alexander Graham Bell, has been cut by two reels and is being released to all theatres. It now runs one and a half reels and is available free through the various telephone exchanges. A full length version of the picture, produced at the new RKOPathe studios in New York, has been shown to advertising and industry representatives at a Waldorf-Astoria luncheon. MOTION PICTURE HERALD, APRIL 12, 1947 47