Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000609
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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DISTINCTIVE FRONTS BROADWAY strollers were attracted to this striking display at the Rialto, New York. George Hoffman, theatre advertising director, designed it. ARCHED ARABIAN portal effect at the Capitolio theatre, Panama City, Panama, focused attention on manager M. Llagunes' opening of "A Thousand and One Nights". CURES" SEWS WIDE ATTENTION was accorded manager Ross McCausland's display, right, for "Specter of the Rose" at the Telenews theatre, Dallas, Tex. MANAGER Elmer Adams, Jr., specializes in flashy frontal layouts like the one for "California", left, at the Bison theatre, Shawnee, Okla. LIGHTS from the sides and above shine on these "Notorious" panels at the entrance of the Lorensbergs theatre in Gothenborg, Sweden. The house is managed by Evert Lofgren. ACROSS THE SEAS, in England, manager A. W. Arkell erected this front-of-the-house display for "Night and Day" at the Regal Cinema, Kingston, Surrey. The clock in the center of the lower display is set to the time of day the theatre opens. MANAGERS' ROUND TABLE, APRIL 12, 1947 49