Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000672
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

'/what the picture did for . . . the original exhibitors' reports department, established October 14, 1916. In it theatremen serve one another with information about the box office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, New York 20. Columbia BETTY CO-ED: Jean Porter, William MasonDoubled with a Hopalong Western to under average business. However, here is a fine little bundle of entertainment that will be enjoyed by those you can get to see it. Played Fridav-Saturday, March 1415. — Carl M. Hulbert, Gem Theatre, Cornell, Wis. BLONDIE KNOWS BEST: Penny Singleton, Arthur Lake — One of the best Blondie's, and business was good. It will do OK where they like Blondie series. Played Friday, Saturday, March 14, 15. — Logan Hedrick. Hemer Theatre, Homer, 111. KISS AND TELL: Shirley Temple, Jerome Courtland — One of the best I've played; very old, but it did O.K. — Logan Hedrick, Homer Theatre, Homer, 111. LONE STAR MOONLIGHT: Ken Curtis, Joan Barton — Nothing to boast about, business poor. Played Friday, Saturday, March 31, 33. — Logan Hedrick, Homer Theatre, Homer, 111. MYSTERIOUS INTRUDER: Richard Dix— Swell feature for the weekend double bill. Played Friday, Saturday, March 21, 22.— Ralph Raspa, State Theatre, Rivesville, W. Va. SINGIN' IN THE CORN: Judy Canova, Allen Jenkins— Plenty corny, but did fair at the window, and that is what counts in this business in a small town like this. Played Wednesday, Thursday, March 12, 13. — Logan Hedrick, Homer Theatre, Homer, 111. THE UNKNOWN: Karen Morley, Jim Bannon— Fair murder mystery for the weekend double bill. Played Friday. Saturday, March 6, 7.— Ralph Raspa, State Theatre, Rivesville, W. Va. Metro-Gold wyn-Mayer BOYS* RANCH: Butch Jenkins—A nice picture that was liked by everyone that was asked about it. Played against opposition both nights in small town. Second night better than the first, even though there -was a school dance as opposition. Played Thursday-Friday, March 20-21.— Thurman T. Shillings. Pastime Theatre, Danville, Ark. BOY'S RANCH: Jackie Jenkins, James Craig— "Butch" is more popular here than Margaret O'Brien — they really came to see this picture. Good story and Butch is a great little star — everyone came out chuckling. Played Sunday-Monday, March 2-3. — David Bull. Lake Theatre, Howard Lake, Minnesota. Rural and small town patronage. BOY'S RANCH: Jackie Jenkins, James Craig— A natural for the small town. Outgrossed "Green Years." "Butch" was great and at last Metro gave Craig a chance, which he put over very well. Played Saturday-Sunday. March 1-2. — C. R. Jordan, Operahouse Theatre, Cogswell, N. D. COURAGE OF LASSIE: "Lassie," Elizabeth Taylor — These animal pictures are more down-to-earth and appealing than the sophisticated comedies. The wild life is excellent, and Frank Morgan is good. Business very good despite having played around us. Played Sunday-Monday. March 16-17. — David Bull, Lake Theatre. Howard Lake, Minn. Rural and small town patronage. COURAGE OF LASSIE: Elizabeth Taylor, "Lassie" — Don't fail to play this one. One of the best pictures we have played to date, way outgrossing "Green Years" and "Boy's Ranch." Fifteen minute* after the show started the house was sold out, and people waited in line for the next. After all, Metro has some nice product and sold at a price the small exhibitor can make some dough. Played Saturday-Sunday. March 29-30.— C. R. Jordan. Operahouse Theatre, Cogswell. N. D. COURAGE OF LASSIE: Elizabeth Taylor. "Lassie" — Another very, fine picture which satisfies all the patrons. Give us more animal stories in Technicolor and our dispositions will improve. Plaved Thursday, Friday. Feb. 20, 21.— Mrs. Lula H. Ash. Hally Theatre. Dahlonega, Ga. COURAGE OF LASSIE: Frank Morgan, Elizabeth Taylor. "Lassie" — A beautiful outdoor picture in Technicolor for those who could get in to see it as conditions were adverse here. This is a popular series and first class entertainment for the whole family. Played Friday. March 28.— A. L. Dove, Bengough Theatre. Bengough. Sask., Canada. COURAGE OF LASSIE: Tom Drake, "Lassie"— A super picture for any town, and priced right. Lassie can sure pull them in. Keep them coming, MGM. Played March 9-10. — Henry Jakes, Hope Theatre, Hope, N. D. COURAGE OF LASSIE: Tom Drake, "Lassie"— Very good. Patrons enjoyed it. Wonderful; some came to see it a second time. Dog or horse pictures go good here. Very good business. Played SundayMonday, January 26-27. — William F. Deuty, Capitol Theatre, Parish, N. Y. EASY TO' WED: Van Johnson. Esther WilliamsFair business on this one. Put a little extra advertising on the duck hunting scene and it really paid out and brought down the house. Van, good as usual, and Esther, not too hard to look at. Played Saturday Sunday, February 1-2. — C; R. Jordan, Operahouse Theatre, Cogswell, N. D. GALLANT BESS: Marshall Thompson, "Bess"— A well made picture that deserves top billing. More of this type would boost box office sales. Business above average both nights. Played Sunday-Monday, March 30-31. — Jean Roberts, Huron Theatre, Fontiac, Mich. THE GREEN YEARS: Charles Coburn-Tom Drake — Really did business with this one. Didn't think our little town would go for this but they ate it up and were satisfied. Played Saturday-Sunday, January 1819.— C. R. Jordan, Operahouse Theatre, Cogswell, N. D. HOLIDAY IN MEXICO: Walter Pidgeon, Illona Massey — So what! The same old stuff. Folks out in the rural areas just won't go for this operatic stuff. It is pure poison. Business barely got us back our film rental and express. Played Sunday-Mondav, March 23-24.— C. M. Hulbert, Gem Theatre, Cornell, Wis. THE HOODLUM SAINT: William Powell, Esther Williams — I think that this picture will draw in any -.mall town. Both William Powell and Esther Williams are liked in this town. Something different from the Thin Man series of pictures, but good enough for midweek. Played Thursday-Friday, March 27-28.— Thurman A. Shillings, Pastime Theatre, Danville, Ark. NO LEAVE, NO LOVE: Van Johnson, Marie Wilson— Feature fair, but business below par for Johnson. Played Monday, Tuesday. — K Dodge, Dodge Theatre, New Richmond, Ohio. NO LEAVE, NO' LOVE: Van Johnson. Marie Wilson— This was slightly disappointing. Johnson gave his weakest performance to date. Keenan Wynn looked too much like he was trying to steal Groucho Marx's stuff with the cigar. There were plenty of comical situations, but business was off. Played Sunday, Monday, March 23. 24. — A. C. Edwards, Winema Theatre. Scotia, Calif. THE POSTMAN ALWAYS RINGS TWICE: Lana Turner, John Garfield — Was a little afraid to play this in December but with a nice Saturday Evening Post story and two swell stars did a good business and pleased everyone. Played Saturday-Sunday, December 7, 8. — C. R. Jordan, Operahouse Theatre, Cogswell. N. D. THREE WISE FOOLS: Margaret O'Brien, Lionel Barrymore — Very good. Margaret stole the show in this one. Patrons liked it very well. Played Sunday, Monday, March 23, 24.— Wm. F. Deuty, Capitol Theatre, Parish, N. Y. TILL THE CLOUDS ROLL BY: Robert Walker. Judy Garland — It's tops in entertainment. I call it a great picture, but grosses were not up above average. We had bad weather, which hurt some. Played Sunday, March 23. — Logan Hedrick, Homer Theatre, Homer, 111. Monogram COME OUT FIGHTING: Leo Gorcey. Huntz Hall — Doubled with "Wild Beauty"; result very satisfactory. Played Friday, Saturday, April 4, 5. — Harland Rankin. Plaza Theatre, Tilbury, Ontario. Paramount BLUE SKIES: Bing Crosby, Fred Astaire— This is a beautiful, satisfying picture. Enables us to look the patron square in the face as he comes out. Played Monday, Tuesday, March 10, 11.— Mrs. Lula H. Ash, Hally Theatre, Dahlonega, Ga. College and rural patronage. BLUE SKIES: Bing Crosby, Fred Astaire— This show needed a little bit more "Billy DeWolfe." We had good crowds both nights. A very good show, and should run good anywhere. All of my fans enjoyed it and want some more just like it. Played Wednesday, Thursday, March 19, 20.— Mrs. Dan H. Hubbard, Rio Theatre, Pearsall, Texas. JUNGLE PRINCESS: Dorothy Lamour, Ray Milland — Doubled with a Western to excellent business. A few more like this and we will be able to pay an income tax once more. Print was rather bad. Played Friday, Saturday, March 6, 7.—C. M. Hulbert, Gem Theatre, Cornell, Wis. MISS SUSIE, SLAGLE'S: Sonny Tufts, Veronica Lake — This is adult entertainment. Plot very slow. Played this very late; would not recommend it for a small town; no music and no action. Flayed Tuesday, April 1.— A. L. Dove, Bengough Theatre, Bengough, Sask. MONSIEUR BEAUCAIRE: Bob Hope— Business was just as bad as we expected it would be and that was pretty bad. This one really hurt Bob Hope. Can't the producers see the light on these costume pictures? Played Sunday, Monday, March 16, 17.— C. M. Hulbert, Gem Theatre, Cornell, Wis. MONSIEUR BEAUCAIRE: Bob Hope, Joan Caulfield — Don't play this if you don't have it booked so that it can't be taken out. Would not even be good for double feature material. It hardly made rental costs on picture. It's a pity that Bob Hope has to play a part like this. Played Sunday, Monday, March 23 , 24. — Thurman A. Shillings, Pastime Theatre, Danville, Ark. O.S.S.: Alan Ladd, Geraldine Fitzgerald— When I counted the receipts I said, "O'.S.S." is very badno business at all. Played Wednesday, Thursday, Feb. 19, 20. — Logan Hedrick, Homer Theatre, Homer, 111. THE PLAINSMAN: Gary Cooper, Jean ArthurGood business for midweek on this old Western. If you have an action town, play this by all means. It will beat most of the new "A" product. Played Tuesday-Thursday, March 18-20.— C. M. Hulbert, Gem Theatre, Cornell, Wis. TWO YEARS BEFORE THE MAST: Alan Ladd. Brian Donlevy — Business above average. Ladd is popular here. Played Tuesday-Thursday, April 2-4. — Jean Roberts^ Huron Theatre, Pontiac, Mich. SEARCHING WIND: Robert Young— Business pathetic. This one has no small-town draw at all. Played Tuesday-Thursday. March 4-6.— C. M. Hulbert, Gem Theatre, Cornell, Wis. PRC Pictures CARAVAN TRAIL: Eddie Dean— One of the best pictures that I have played with Eddie Dean. The kids and grownups alike liked this one. The kids in this town go for Eddie Dean. A sure hit for a good Saturday's business. Flayed Saturday, March 8,— Thurman A. Shillings, Pastime Theatre, Denville. Ark. COLORADO SERENADE: Eddie Dean. Roscoe Ates — David Sharpe stole the show. Would like to see more of him. Swell Western show in color. Flu stumped it at the box office. Played Friday, Saturday. March 14, 15.— Ralph Raspa, State Theatre. Rivesville. W. Va. (Continued on following page) 44 MOTION PICTURE HERALD, APRIL 19, 1947