Motion Picture Herald (Mar-Apr 1947)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000676
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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A BULLY BALLYHOO IN KOBE, JAPAN, the opening of "The Bull Fighters" was exploited appropriately enough by hiring this bull from a local zoo. Covered with brightly colored bunting and signboards, the bovine was led through the city streets by a friendly toreador. Charlie Mayer, managing director for Motion Picture Export Association, thought up the device. Smelling salts passed out by an usherette garbed as a nurse helped to push business above average for Jack Randall, manager of the Strand, Vancouver, for "Beast With Five Fingers". Ted Davidson, manager of the Sigma theatre in Lima, Ohio, had this gaudily dressed ballyhoo boy covering the downtown section on "Ladies' Man". To exploit The Showoff", Sid Kleper, manager of the Poli-College in New Haven, Conn., used this novel ballyhoo. This unique lobby setpiece helped publicize "Blue Skies" for manager Preston Swan at the Elephant Cinema, Shawlands, in Glasgow, Scotland. Life-size cut-out figure of a painter gave realistic touch. A Conestoga covered wagon of the period 1798, borrowed from the county, proved a strong attention getter for manager Charles Eagle at the Stanley in Pittsburgh, Pa. Part of J. G. Samartano's campaign on "The Beginning or the End" was a tie-up with a Studebaker dealer providing for a 1947 model car to be driven about with prominent picture credit. 48 MOTION PICTURE HERALD, APRIL 19, 1947