Motion Picture Herald (Mar-Apr 1947)

SHOWMEN PERSONALS In New Posts: E. F. Kistner, manager, Capitol theatre, Whiting, Ind. Jimmy Pisapia, College, Astoria, Long Island, N. Y. Louis Franciose, State, Jewett City, Conn. Pat Bucherri, Rialto, Hartford, Conn. Paul Purdy, Newington, Newington, Conn. Victor Grygue, Strand, Plainville, Conn. Hubert Mitchell, Gem, Marianna, Fla. William Meany, Altec, Rochester, N. Y. Rollin K. Stonebrook, Orpheum, Omaha, Nebr. Carl Russell, Gateway, Chicago, 111. French Harvey, Howell, Palatka, Fla. Tom Allen, State, Columbia, S. C. Henry Long, Palace, Dallas, Texas. R. W. McIlvaine, Brandeis, Omaha, Nebr. J. C. Bond, Joy, Dardanelle, Ark. Howard Palmer, Sunrise, Ft. Pierce, Fla. William Hester, Rose and Vogue theatres, Portland, Ore. Assistant Managers: Louis Calameier, Apollo, Chicago, 111. Norman Levinson, College, New Haven, Conn. Ed Maranski, Plainfield, Plainfield, Conn. Jack Lightner, Roseland, Chicago, 111. Ben Wassell, Rialto, Hartford, Conn. Lome McCartney, Strand, Vancouver, B. C. Betty Yeakle, Annex, Detroit, Mich. B. Nagel, Chicago, Chicago, 111. Gerald Pratt, Huntington, Huntington, Long Island, N. Y. John Jackson, Fantasy, Rockville Centre, Long Island, N. Y. Arthur Pearce, Floral, Floral Park, Long Island, N. Y. Doris Martin, Fisher, Detroit, Mich. Albert Moss, Vogue, Vancouver, B. C. Don Hofstetter, United Artists, Chicago, 111. George Rudloff, Grand, Wilmington, Del. Junior Showmen: David Marc, born to Mr. and Mrs. Dick Peffley of Fremont, Ohio. Father is manager of the Paramount theatre there. Birthday Greetings: Lorenzo Gelabert, Jack P. Blitt, Maurice Verbin, Paul Kessler, Galon R. Miller, Ray H. Meyer, Keith Chambers, Rupert C. Hendry, Henry Silverman, Boris Bernardi, Gerald J. Novak, Herrwood E. Hobbs, Edwin P. Dalton. Carroll L. Hannah, Fred E. Forry, Catron Jackson, Kurt Stevens, Natalie Tolman, John F. Power, Charles E. Payne, Jack Murray, Millard Lee, Mort Morgolius, Alfred A. Simon, Armand Champagne, Raymond Klein, J. R. MacEachron, Albert F. Badeau, Henry R. Tobin, Duncan Campbell, Ray W. Bowman. Robert A. Gilmore, Paul Epstein, Norman W. Lofthus, John C. Musclow, Harry Murray, Homer Harman, Joseph H. Feulner, Gilbert L. Higgins, LeRoy Kenneth, Angelo Bozonelis. Dance Review on Stage Advertises "Specter" A dance review held on the stage by a local teacher of dancing three weeks in advance helped to exploit manager David Dallas' playdate of "Specter of the Rose" at the Wareham theatre, Manhattan, Kan. Ten days prior to opening, Dallas persuaded the City Librarian to arrange a display in the main hall of the library building. Cards were sent to dancing schools and groups interested in the ballet. Usherettes wore white dresses and a single red rose in their hair. Throwaways Used for "Heart" Novelty throwaways were used to sell the engagement of "The Secret Heart" at the Park theatre, Cleveland, Ohio. The first page of the throwaway had copy, reading: "If you are the blushing type don't look at these startling revelations." A heart on the page opened up to a scene from the picture. They were placed in separate racks in stores with a sign reading "Free, Take One." The campaign was arranged by manager Abe Ludacer. Novelty Heralds, Programs Sell "The Big Sleep" " Novelty "Open the Door, Richard'' heralds were passed out from house to house and placed on store counters downtown a week in advance to promote manager Roy Peffley 's engagement of "The Big Sleep" at the Voge theatre, East Chicago, Ind. 3,000 were distributed. 5,000 weekly programs also were distributed from house to house and at the theatre. 100 cards and 15 onesheets were placed in windows around town. Promotes Caricature Contest A newspaper contest which invited readers to identify caricatures of the stars in "Till the Clouds Roll By" was promoted by manager Maynard Nelson to exploit the picture at the Empress theatre, Fremont, Nebr. Guest tickets were awarded to winners. Co-Ops, Tieups Boost Playdates Of "Macomber" Cooperative newspaper ads and tieups highlighted the campaigns arranged for the day-and-date engagements of "The Macomber Affair'' at Loew theatres in five cities. In Indianapolis, manager Boyd Sparrow of Loew's promoted a co-op with Block's Department Store, a full window in the Sportsman's Store and a display in Rogers Jewelry Store. Passersby were questioned concerning the cast of the picture over a "Man on the Street" broadcast. Manager Ted Teschner worked tieups with the public library to feature jungle books with stills from the picture for the playdate at the Valentine theatre, Toledo, Ohio. Ernest Hemingway's books were featured in all Toledo book stores and displays were arranged with Lamson's, LaSalle and Koch, Hirsch's and Teidtke's. Fifty Dayton, Ohio, stores used displays of Joan Bennett in connection with the national Kellogg Pep Package promotion. Manager Bill Reisinger engineered the tieup for his date on the picture at Loew's. Cooperative newspaper ads featured manager Milton Kaufman's campaign at the State, Norfolk, Va. Meeking-Roughton, Cooper Jewelers, Sunlight Laundry and Swartz's Department Store ran co-ops on opening day. A singing contest from the stage of the theatre and broadcast over station WRVA also drew attention to the engagement. Radio played an important role in manager George Peters' campaign at Loew's in Richmond, Va. The picture was exploited over "Battle of the Crooners" WLEE program, two WRVA broadcasts and by extra free spot announcements over WMBG. Window tieups were arranged with Flippen, Hartis and Company, Greunwald's, Miller and Rhoads, Woolworth's. Display Aids Serial Opening A special lobby display, attractive front and heralds attracted attention to the opening of the serial "Son of the Guardsman" at the Fox threatre, LaPorte, Ind. Manager Bob Gustafson arranged the campaign. "Now Specializing^ in Refreshment Concessions for DRIVE-IN THEATRES; SPORTSERVICE, ; HURST BLDG. I1C. JACOBS BROS. BUFFALO, N. Y. CANADIAN VISITORS to New York and the Round Table recently were left to right, exhibitors Raymond Mager and Rene Mager, and projectionist Roland Gobeil of the Bellrive theatre in Valley Field, Quebec. 54 MOTION PICTURE HERALD, APRIL 26, 1947