Motion Picture Herald (Mar-Apr 1947)

Page scan 000757 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1947)
Leaf #:
000757
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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9rod. 7 radeshow or No. Title Release Date SCREEN-GUILD 4604 Death Valley Aug. I5,'46 4605 Flight to Nowhere Oct. I. '46 4606 'Neath Canadian Skies Oct. 15. '46 4607 Rolling Home Nov. I, '46 4610 North of the Border Nov. I5,'46 4609 My Dog Shep Dec. I. '46 4612 Renegade Girl Dec. 25,'46 4611 Queen of the Amazons Jan. 15, '47 4608 Scared to Death Feb. I, '47 4613 Buffalo Bill Rides Again Feb. 15, '47 4614 Bells of San Fernando Mar. I. '47 46rS Shoot to Kill Mar. I5,'47 4616 Bush Pilot : Apr. I5,'47 .... Desirable Lady Apr. 15, '47 SELZNICK REL ORG. Duel In the Sun Apr. I7.'47 20TH CENTURY-FOX 633 Centennial Summer Aug. ,'46 634 Anna and the King of Siam . . . Aug. ,'46 635 Deadline for Murder Aug. ,'46 636 Black Beauty Sept., '46 637 Claudia and David Sept., '46 638 If I'm Lucky Sept., '46 641 Sun Valley Serenade (R) Sept.. '46 639 Three Little Girls In Blue Oct., '46 640 Home Sweet Homicide Oct., '46 642 The Bowery (R) Oct., '46 644 Wanted for Murder (Brit.) Nov.,'46 645 My Darling Clementine Nov.. '46 Prod. Tradcshow or No. Title Release Date 646 Margie Nov.,'46 648 Dangerous Millions Dec, '46 649 Wake Up and Dream Dec, '46 701 The Razor's Edge Jan. ,'47 702 13 Rue Madeleine Jan. ,'47 703 The Shocking Miss Pilgrim Jan. .'47 704 Les Miserables OR) Jan. .'47 705 Stanley and Livingstone ( R) Jan. ,'47 706 Boomerang Feb. ,'47 707 The Brasher Doubloon Feb. ,'47 708 Strange Journey Feb. .'47 709 Alexander's Ragtime Band (R) . . Mar., '47 711 Backlash Mar., '47 710 Carnival in Costa Rica Apr., '47 712 The Late George Aplcy -..Apr., '47 714 San Demetrio, London (Brit.) . . . Apr., '47 713 Homestretch May. ,'47 715 The Ghost and Mrs. Muir May., '47 716 Jewels of Brandenburg May., '47 UNITED ARTISTS Mr. Ace Aug. 2. '46 Caesar and Cleopatra (Brit.) Aug. 16, '46 The Bachelor's Daughters Sept. 6.'46 Angel on My Shoulder Sept. 20, '46 Little Iodine Oct. 1 1, '46 Strange Woman Oct. 25, '4 j Devil's Playground Nov. 15, '46 The Chase Nov. 22, '46 Susie Steps Out Dec. 13, '43 Abie's Irish Rose Dec. 27. '46 Fool's Gold Jan. 31. '47 The Red House Feb. 7. '47 The Fabulous Dorseys Feb. 21, '47 The Private Affairs of Bel Ami Mar. 7,'47 Prod. No. Title The Macombcr Affair Mar. 21/47 Uuexpected Guest Mar. 28,'47 The Sin of Harold Diddlebock Apr. 4, '47 New Orleans Apr. 1 8, '47 Ramrod May 2, '47 Adventures of Don Coyote. ... May 9, '47 Fun on a Weekend May 15, '47 Dishonored Lady May 16/47 Dangerous Venture May 23/47 Copacabana May 30/47 UNIVERSAL 543 544 545 1 105 546 1106 517 1 107 548 549 550 1063 602 603 604 611 605 606 607 The Black Angel Aug. 2, Slightly Scandalous Aug. 2, Wild Beauty Aug. 9, Rustler's Roundup Aug. 9. The Time of Their Lives Aug. 16, Lawless Breed Aug. 16, Dead of Night (Brit.) Aug. 23, Brief Encounter (Brit.).(T) Aug. 24, Gunman's Code Aug. 30, The Killers Aug. 30. Little Miss Big Aug. 30, White Tie and Tails Aug. 30. Men of Two Worlds (Brit.) . .Sept. 9. They Were Sisters (Brit.) .Sept. 20. Johnny Frenchman (Brit.) Oct., Dark Mirror Oct., A Lady Surrenders (Brit.) (T) Oct. 4, Magnificent Doll Nov., Notorious Gentleman (Brit.).. Nov I, Temptation Dec, Stairway to Heaven (Brit.) (T) Dm. 9, Wicked Lady (British) Jan., Swell Guy Jan., I'M Be Yours Jan., Tradcshow or l'roa. ' Trudtshow or Release Date Xo. Title Release Date 609 Smash-Up M«r.,'47 610 Michigan Kid Mar.,'47 .... Destry Rldet Again (R) ...Mar.,'47 When the Daltoni Rode ( R) .... Mar.,'47 Stairway to Heaven Mar.,'47 612 Buck Privates Come Home Apr.. '47 You Can't Cheat an Honest Man R 1 ADr./47 I Stole a Million (R) Anr./47 The Dark Web May/47 Time Out of Mind May, '47 .... Vigilantes Return May, '47 WARNER BROTHERS '46 '46 523 Night and Day Aug. 3/46 '46 524 Two Guy» from Milwaukee. .Aug. 17/46 '46 601 The Big Sleep Aug. 31/46 '46 602 Shadow of a Woman Sept. 14/46 '46 603 Cloak and Dagger Sept. 28/46 '46 604 Nobody Lives Forever Oct. 1 2.'4C '46 605 Deception Oet. 28,'4« '46 606 Never Say Goodbye Nov. 9/46 '46 607 The Verdict Nov. 23/46 '46 608 Kings Row (R) Dee. 7/46 '46 609 Wild Bill Hiekok Rides (R) Dec. 7/46 '46 610 Time, Place and Girl Dec 28/46 '46 611 The Man I Love Jan. M/47 '46 612 Humoresgue Jan. 25/47 '46 613 The Beast with Five Fingers Feb. 8/47 '46 614 Nora Prentlsi Feb. 22/47 '46 615 Pursued Mar. 8/47 '46 616 That Way with Women Mar. 2»/47 46 617 Stallion Road Apr. It/47 Cheyenne (T) Apr. 21/47 '46 618 The Sea Hawk (R) Apr. 2I/47 619 The Sea Wolf (R) Apr. M/47 '47 620 Love and Learn May 3/47 '47 621 The Two Mrs. Carrolls May 24/47 SERVICE DATA on features Service Data appearing in this issue of Product Digest include the over all performance percentage figures from final reports previously published in PICTURE GROSSES. Reference to Round Table Exploitation and Legion of Decency ratings with audience classification are also listed. Index to Service Data may be found in the Release Chart starting on page 3602. Calendar Girl (Rep.) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— March 22, '47, p. 61 ; April 19, '47, p. 52. California (Para.) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— April 12, '47, pp.. 49, 52 ; April 19, '47, p. 48. The Devil Thumbs a Ride (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— April 12, '47, p. 49. The Fabulous Dorseys (UA) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— March 8, '47, pp. 54, 55; March 15, '47, p. 68; April 19, '47, p. 52. The Farmer's Daughter (RKO) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— April 12, '47, p. 51. Framed (Col.) Audience Classification — Adult Legion of Decency Rating — Class A-2 Round Table Exploitation— April 12, '47, p. 51. It's a Wonderful Life (RKO) Audience Classification — General Legion of Decency Rating— Class A-2 Picture Gross, Over-all Performance— 111.3% Round Table Exploitation— February 22, '47, pp. 64, 66; March 1, '47, pp. 56, 57; April 9, '47, p. 50. MOTION PICTURE HERALD, APRIL 26, 1947 It Happened in Brooklyn (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— April 19, '47, p. 49. Lady in the Lake (MGM) Audience Classification — Adult Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 106.2% Round Table Exploitation — February 22, '47, pp. 62, 67 ; March 22, '47, pp. 58, 59 ; April 5, '47, p. 51. Margie (20th Cent. -Fox) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 116.3% Round Table Exploitation— November 30, '46, p. 106; January 4, '47, p. 94; January 11, '47, p. 61 ; January 25, '47, p. 60 ; February 8, '47, p. 59 ; March 8, '47, p. 59 ; April 5, '47, p. 50 ; April 12, '47, p. 51. The Perfect Marriage (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— November 30, '46, p. 108; March 1, '47, p. 56; April 12, '47, p. 51. LEGION of DECENCY Ratings Class A-l Unobjectional Class A-2 Unobjectionable for Adults Class B Objectionable in Part Class C Condemned Pursued (WB) Audience Classification — Adult Legion of Decency Rating — Class A-2 Round Table Exploitation — March 8, '47, p. 55 ; March 29, '47, p. 54 ; April 19, '47, p. 50. The Shocking Miss Pilgrim (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 93.7% Round Table Exploitation — February 22, '47, pp. 62, 63; March 15, '47. pp. 68. 69. 7f; March 29, '47, p. 54; April 12, '47, p. 53; April 19, '47, p. 49. The Show-Off (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 114.5<~0 Round Table Exploitation — November 23. '46, p. 72; January 18. '47, p. 62; February 22. '47, p. 66 ; March 29. '47, pp. 54. 55 ; April 19. '47, p. 48. Sister Kenny (RKO) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross. Over-all Performance — -95.7% Round Table Exploitation — October 5. '46, p. 52 ; November 16, '46, p. 65 ; November 23. '46. p. 73; December 14, '46. p. 74; March 2°. '47, p. 55 ; April 19, '47, p. 49. Stairway to Heaven (British) (Univ.) Audience Classification — Adult Legion of Decency Rating — Class A-2 Round Table Exploitation — April 19, '47. p. 52. 3601