Motion Picture Herald (May-Jun 1947)

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-t/tat fack faster fe/t. . . ct$& HIGH INTENSITY PROJECTION FOR the added cost of one or two admissions per day, you can make every blackand-white picture sparkle with detail . . . give rich, brilliant overtones to your color pictures . . . and bring more people to your box office! You do it with High Intensity Projection. For example, One-Kilowatt High Intensity Projection provides a 50-100 per cent brighter screen. It makes available to the small theatre the same impressive visibility and fidelity of color found on the screens of the largest big-city theatres. This means more pleasure for your audiences . . . and a consistently bigger box office! • • • Take advantage of the profits to be had from High Intensity Projection. Consult your supply house immediately on the availability of High Intensity lamps. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco BETTER THEATRES, MAY 31, 1947 9