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Tying in with Campus Tradition
How a problem of "Commercialism" was met in the designing and exploitation of the new University theatre, Columbus, O.
the university theatre recently opened in Columbus, Ohio, is located near the campus of Ohio State University. That location is responsible for its distinction both as an architectural and as a commercial venture. Its inauguration indicated its success as each.
Showmanship suggested exploitation of the location by relating it, in a design as well as in a policy for the theatre, to the school; there was, however, the nice question of whether this might have commercial implications of objectionable character. The question has been so met that the very design is emblematic of Ohio State traditions, while the opening launched an athletic fund in the name of the school's greatest hero, Charles W. Harley, Jr.
Ill almost since his school days, back in the middle 'teens of the century, "Chic" {Continued on page 16 column 3)
At the dedication of the theatre, the ceramic figure of "Chic" Harley, done in high relief on the front, was unveiled, with the football hero's family (at left above) attending. At the microphone is George Trautman, head of minor league baseball, who was master of ceremonies. Next to him are Governor Herbert of Ohio, and Pete Stinchcomb, another Ohio State All-America star . . . The front is faced in terra cotta in scarlet and gray, Ohio State colors. The same colors are used in the sign and marquee, which carries Wagner advertising equipment, the panels of which are lighted with cold-cathode type fluorescent lamps.
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