Motion Picture Herald (May-Jun 1947)

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No Theater Is Truly Modern Without KROEHLER PUSH-BACK, the greatest theater improvement since air conditioning! It's the only seat that combines real lounge-chair comfort with the box-office attractions of the exclusive Push-Back feature. FREE BOOKLET gives all details. Write to one of our Kroehler Public Seating Division Offices: 666 Lake Shore Drive, Chicago 11, Illinois; 2028 South Vermont Avenue, Los Angeles 7, California; 206 Lexington Avenue, New York 16, New York. Here's the normal, comfortable loungechair position of the Push-Back Theater Seat. When a patron enters or leaves — Seated patrons need not stand — a gentle movement of the body slides the seat back, providing adequate passing space. Relax, chair slides back to normal, comfortable position — no standing up, no interrupted vision and no inconvenience. BETTER THEATRES, MAY 31, 1947 28