Motion Picture Herald (May-Jun 1947)

An Ideal Mat for Theatre Entrances and in Front of Box Offices ! Also fine for use on stairs. Good scrapeage, Lies flat. Comes in sections, 29" x 62" x 9/64". Can be laid side-by-side for larger areas or trimmed for smaller or odd-shaped areas. — ALSO — AMERICAN COUNTER-TRED MATTING for use at candy counters and popcorn machines EZY-RUG RUBBER LINK MATTING for lobbies TUF-TRED TIRE FABRIC MATTING for safety on wet floors "WALRUS HIDE" ROLL RUBBER MATTING for aisles, as carpet protection, and at fountains For prices and folder, "A Mat for Every Purpose," for promoting safety and sanitation, write WANTED — DISTRIBUTORS AND DIRECT FACTORY REPRESENTATIVES AMERICAN MAT CORPORATION "America's Largest Matting Specialists" 1722 Adams Street Toledo 2, Ohio A LIMITED NUMBER OF REYNOLDS BLOWERS Available for Immediate Shipment For cooling, ventilating, exhaust, circulating of warm air in winter and with washed air and refrigeration. Quiet, vibrationless, economical. MODEL Master #36. Master #32 20,000 CFM Model M 12,500 CFM. Model G 10,000 CFM Model F 7,500 CFM. Model A 5,000 CFM PRICE F.O.B. GRAND RAPIDS .30,000 CFM $290.00 190.00 175.00 150.00 102.50 82.50 Prices include belts and motor pulleys. REYNOLDS MANUFACTURING COMPANY 412 PROSPECT N.E. GRAND RAPIDS, MICH. At Your Service . . . All of the departmental editors of Better Theatres welcome letters from readers, either of comment or of inquiry concerning matters of theatre planning and physical operation. If the subject of an inquiry is one likely to have general interest, it may be dealt with in the proper department (without identification of the source of the inquiry should omission of the name be requested). Other inquiries will be answered by mail. Merely write to Service Department, Better Theatres, Rockefeller Center, New York 20, N. Y. manicured? We do not require you to wear polish, although you will find it very flattering to your hands. However, it is better not to wear polish at all than to have it ragged and chipped. In any event, your hands and nails must be immaculately clean at all times. 3. Do you do a nice job with your make-up? We want you to be attractive and presentable: but also we want you to be sweet and wholesome in your appearance, not garish or overdone in any way. 4. Is your dress clean, your apron fresh? 5. Do you bathe every day? 6. Do you use an underarm deodorant daily, and wash out your undies and hose? 7. Do you scour your teeth until they gleam and sparkle? You will want to smile at your customers, and they will notice your teeth. 8. Are you wearing low-heeled, sensible shoes? Keep your pretty high-heeled sandals and pumps for dress-up occasions. 9. Are you satisfied with your posture? You will find on this job that you tire less easily if you stand straight and tall and carry your weight on both feet. 10. Do you eat the proper foods and get enough rest? We can't prescribe these things for you, of course, but they will reflect in your complexion and your hair and your eyes — and in your disposition, and your interest in your job. NO NO NO Gum chewing while on duty . . . Eating of any kind . . . Combing hair . . . Applying make-up or nail polish . . . Reading paper . . . Watching show . . . Visiting with friends . . . no, no, no! PERSONALITY 1. The first impression you make on the customer is by your general appearance, and this was discussed [in an earlier paragraph]. 2. You follow up with a smile — and we do mean a big, friendly, glad-to-see-you smile ! 3. A pleasant and appropriate greeting. In greeting a customer, always be dignified and polite in your manner of speech, but truly friendly. Make it a point to learn your customers' names and use them! For instance: "How do you do, Mrs. Jones. May I help you today?" "Hello, Johnnie, may I help you ?" "Why, Mrs. Smith! It's certainly nice to see you again. What can I do for you ?" "How do you do, Mr. Anderson. May I help you with popcorn or candy?" 4. A clear, well modulated voice. Undoubtedly during your lifetime you have known many people who had exceptionally pretty voices and a lovely manner of speaking. Why don't you consciously try to imitate one of these people? No one likes a loud, raucous voice — nod the opposite, one so low or so indistinct that it cannot be understood. There is a happy medium. Strive for it. . . . POINTERS ON HANDLING CUSTOMERS Take them in turn. Complete your transaction with one patron before you turn to the next. 28 BETTER THEATRES. MAY 31, 1947