Motion Picture Herald (May-Jun 1947)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1947)
Leaf #:
000475
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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Blower Attachment for Cleaning the Auditorium A blowing attachment, inserted in place of the bag, has been developed for the heavy-duty vacuum cleaning equipment of the National Super Service Company, Toledo, for the purpose of blowing used popcorn boxes and similar objects out from under seats and down to the front of the seating area where they may be easily picked up during theatre cleaning operations. The attachment, an elbow for accommodating the hose at the bag intake, allows the operator to walk between the seats, pulling the cleaner along as in vacuuming. The manufacturer suggests that the auditorium floor be vacuumed in the usual way, with popcorn boxes or other large articles being bunted out of the way with the vacuum tool ; then after the dirt has been removed, the seating area be gone over with the blowing attachment to move the large objects down to the front of the auditorium. LARGER PLANT ACQUIRED The new home of Blue Seal Cine Devices, Inc., in the Long Island City section of New York City. This building provides Blue Seal, which was formerly located in Flushing, with 10,000 square feet for offices and the manufacture of its projectors and sound equipment, including both recording and reproduction apparatus. Blue Seal is headed by J. Burgi Contner, for many years an engineer specializing in motion picture equipment. -BUT IS IT MODERN? Maybe that old projector equipment is still "getting by" — but replacing worn parts with modern high precision La Vezzi parts would make many a showman's pictures better, his patrons happier, and his box office busier. SMOOTHEST OPE WITH 'SERVICE' RATION EQUIP PROJECTOR PARTS Available through Independent Theatre Equipment Dealers La Vezzi Machine Works 35 WEST LAKE STREET CHICAGO 4 4, ILLINOIS FOREST RECTIFIERS The New and Highly Improved 6-Tube Rectifier SINGLE-TYPE 75-V-6 and TWIN-TYPE 75-V-12. Embodying the advanced knowledge gained from building rectifiers for radar and other highly scientific projects where perfection of performance and reliability are of paramount importance. Designed for all theatres using Suprex or Simplified High Intensity Projection. Built-in, remote-control relays with provisions for operating spotlights. 40 to 75 amperes DC current, 3-phase rectification. Also: LD-60 and LD-30 Bulb Type Rectifiers, SUPER MCS Rectifiers, Rectifying Tubes, Sound Screens. FOREST ARC LAMPS The New Electronic Control Projection Lamp The superiority of the Forest ELECTRONIC CONTROL Arc Lamp has become the talk of the industry! It features a completely new and faultless method of feeding positive and negative carbons by ELECTRONIC CONTROL, assuring arc control of precision accuracy, maintaining the exact focal point necessary for producing maximum light intensity at all times without constant watching and adjusting. No carbon feed motor — no gears — no clutches — no cams — no gadgets — no fast moving parts! Nothing to get out of order. LARGE LAMP, 14" reflector. 1 KILOWATT, 10"/4" reflector. LOW INTENSITY, 10"/4" reflector. FOREST MFG. CORP. 60 PARK PL, NEWARK, N.J. BETTER THEATRES, MAY 31, 1947 33