Motion Picture Herald (May-Jun 1947)

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1947)
Leaf #:
000555
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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SERVICE DATA on features The Beginning or the End (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 100.0% Round Table Exploitation — March IS, '47, pp. 58, 60, 61 ; April 5, '47, pp. 48, 51 ; April 19, '47, p. 48; April 26, '47, p. 50; May 3, '47, pp. 55, 57; May 10, '47, p. 61 ; May 17, '47, p. 58; May 24, '47, p. 62. Tlie Brasher Doubloon (20th-Fox) Audience Classification — Adult Legion of Decency Rating — Class A-2 Round Table Exploitation— May 17, '47, p. 54. California (Para.) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 101.6% Round Table Exploitation — April 12, '47, pp. 49, 52; April 19, '47, p. 48; April 26, '47, pp. 51, 52; May 10, '47, p. 61; May 17, '47, p. 56. Cheyenne (WB) Audience Classification — General Legion of Decency Rating — Class B Round Table Exploitation— May 24, '47, p. 64. The Dark Mirror (Univ.) Audience Classification — General Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 110.8% Round Table Exploitation— December 14, '46, p. 68 ; January 25, '47, p. 61 ; February 22, '47, p. 64 ; March 22, '47, p. 62 ; May 24, '47, p. 59. Dead Reckoning ( Col.) Audience Classification — Adult Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 99.4% Round Table Exploitation — January 25, '47, p. 60; March 15, '47, p. 71 ; March 29, '47, p. 57; May 17, '47, p. 57. Dear Ruth (Para.) Audience Classification — General Round Table Exploitation— May 31, '47, p. 50. Duel in the Sun (Selznick) Audience Classification — Adult Legion of Decency Rating — Class B Round Table Exploitation— April 26, '47, p. 53 ; May 10, '47, p. 60; Mav 17, '47, p. 56; May 24, '47, p. 64; May 31, '47, p. 52. Easy Come, Easy Go (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— March 22, '47, p. 59 ; May 24, '47, p. 64. The Farmer's Daughter (RKO) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 105.4% Round Table Exploitation — April 12, '47, p. 51 ; May 24, '47, pp. 58, 59. Great Expectations (Brit.) (Univ.) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation— April 5, '47, p. 49 ; April 12, '47, p. 52; May 17, '47, p. 56. High Barbaree (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Round Table Exploitation — May 24, '47, p. 62. Honeymoon (RKO) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation — May 24, '47, p. 62. Humor esque (WB) Audience Classification — Adult Legion of Decency Rating — Class B Picture Gross, Over-all Performance — 105.0% Round Table Exploitation — February 8, '47, p. 62; April 12, '47, p. 51; May 24, '47, p. 59. It Happened in Brooklyn (MGM) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance — 101.1% Round Table Exploitation— April 19, '47, p. 49 ; May 3, '47, p. 55; May 10, '47, p. 59; May 17, '47, p. 54. It Happened on Fifth Avenue (Mono.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— May 10, '47, p. 59. Lady in the Lake (MGM ) Audience Classification — Adult Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 106.2% Round Table Exploitation — February 22, '47 PP. 62, 67; March 22, '47, pp. 58, 59; April 5, '47, p. 51 ; April 19, '47, p. 50; May 17, '47, p. 57. The Late George Apley (20th-Fox) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance— 97.1% Round Table Exploitation — May 31, '47, p. 51. Nocturne (RKO ) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— December 7, '46 p 58; January 25, '47, p. 62; May 10, '47, p. 59. The Other Love (UA ) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— May 31, '47, p. 48. The Perfect Marriage (Para.) Audience Classification — General Legion of Decency Rating— Class A-2 Round Table Exploitation — November 30 '46 p. 108; March 1, '47, p. 56; April 12 '47 p' 51 ; May 10, '47, p. 60. LEGION of DECENCY Ratings Class A-l Unobjectional Class A-2 Unobjectionable for Adults Class B Objectionable in Part Class C Condemned Service Data appearing in this issue of Product Digest include the over all performance percentage figures from final reports previously published in PICTURE GROSSES. Reference to Round Table Exploitation and Legion of Decency ratings with audience classification are also listed. Index to Service Data may be found in the Release Chart starting on page 3670. The Private Affairs of Bel Ami (UA ) Audience Classification — Adult Legion of Decency Rating — Class B Round Table Exploitation — March 15, '47 p. 73; March 29, '47, p. 57; May 17, '47, p. 56. Pursued (WB) Audience Classification — Adult Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance — 99.3% Round Table Exploitation — March 8, '47, p. 55 ; March 29, '47, p. 54 ; April 19, '47, p. 50 ; May 10, '47, p. 58. Repeat Performance (PRC) Audience Classification — Adult Round Table Exploitation— May 10, '47 p 60; May 31, '47, p. 50. Sinbad the Sailor (RKO ) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance— 105.7% Round Table Exploitation — November 30 '47 ' p 108; April 5, '47, p. 52; April 26, '47, 'p. 52May 24, '47, p. 62. Stallion Road (WB ) Audience Classification — General Legion of Decency Rating— Class A-2 Round Table Exploitation— May 17, '47 p 57 ■ May 24, '47, p. 64; May 31, '47, p. 48. Strange Woman (UA) Audience Classification — Adult Legion of Decency Rating — Class A-2 Picture Gross, Over-all Performance— 102.2% Round Table Exploitation — December 7, '46, pp. 59, 61; December 21, '46, p. 68; December 28, '46, p. 52; January 11, '47, p. 66; February 1, '47, p. 59; February 8, '47, p. 58; March 22, '47, p. 62; March 29, '47, p. 56; May 10, '47, p. 62. Suddenly It's Spring (Para.) Audience Classification — General Legion of Decency Rating — Class A-2 Round Table Exploitation— March 1, '47 p 56 ■ April 26, '47, p. 52; May 3, '47, p. 57; May 24, '47, p. 62. Swell Guy (Univ.) Audience Classification — Adult Legion of Decency Rating— Class A-2 Round Table Exploitation — December 21 '46 p. 62; May 17, '47, p. 54. 13 Rue Madeleine (20th-Fox ) Audience Classification — General Legion of Decency Rating — Class A-l Picture Gross, Over-all Performance— 103.8% Round Table Exploitation— February 15, '47 p 60 ; February 22, '47, p. 61 ; March 8,' '47,' p 57; April 5, '47, p. 49; May 17, '47, p. 56; May 24, '47, p. 58. The Two Mrs. Carrolls (WB) Audience Classification — Adult Legion of Decency Rating— Class A-2 Round Table Exploitation— May 17, '47, p. 56. U ndercover Maisie (MGM ) Audience Classification — General Legion of Decency Rating— Class A-2 Round Table Exploitation— May 17, '47, pp 56 C7 '11* ) MOTION PICTURE HERALD, JUNE 7, 1947 3667