Motion Picture Herald (Jul-Aug 1947)

Page scan 000250 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1947
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1947)
Leaf #:
000250
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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• Exhibitors know: That more than 9,000,000 families regularly read The American Weekly and make up the LARGEST audience in the world. R.K.O. knows: The American Weekly color pages make box office crowds and R. K.O. hits. LOW COST... INTENSIVE COVERAGE The American Weekly is distributed through 20 great Sunday newspapers strategically located across the country— in each of these markets and its trading area it provides blanket coverage. Yet, The American Weekly circulation spreads throughout the entire United States. Here are 7 cities, hundreds of miles from points of distribution, which are typical examples of The American Weekly family coverage and the prorated cost per color page to reach these families: Th e American Families Weekly Prorated Cost Gary, Indiana 33,602 1 8,507 $41.14 Hartford, Conn 51,357 10,323 22.95 Lewiston, Me 10,791 4,863 10.81 Phoenix, Ariz 25,664 8,334 18.53 6,250 2,274 5.05 Utica, New York 27,733 7,919 17.60 Fresno, Cal 19,379 11,623 25.84 In all the cities and towns of 1 0,000 population and over throughout the United States, The American Weekly reaches more families than any other magazine. Big circulation like this draws box office crowds to thousands of theaters where big money making hits are exhibited.