Motion Picture Herald (Jul-Aug 1947)

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• Exhibitors know: That more than 9,000,000 families regularly read The American Weekly and make up the LARGEST audience in the world. R.K.O. knows: The American Weekly color pages make box office crowds and R. K.O. hits. LOW COST... INTENSIVE COVERAGE The American Weekly is distributed through 20 great Sunday newspapers strategically located across the country— in each of these markets and its trading area it provides blanket coverage. Yet, The American Weekly circulation spreads throughout the entire United States. Here are 7 cities, hundreds of miles from points of distribution, which are typical examples of The American Weekly family coverage and the prorated cost per color page to reach these families: Th e American Families Weekly Prorated Cost Gary, Indiana 33,602 1 8,507 $41.14 Hartford, Conn 51,357 10,323 22.95 Lewiston, Me 10,791 4,863 10.81 Phoenix, Ariz 25,664 8,334 18.53 6,250 2,274 5.05 Utica, New York 27,733 7,919 17.60 Fresno, Cal 19,379 11,623 25.84 In all the cities and towns of 1 0,000 population and over throughout the United States, The American Weekly reaches more families than any other magazine. Big circulation like this draws box office crowds to thousands of theaters where big money making hits are exhibited.