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Word has gotten around that motion picture advertising in Pictorial Review packs a wallop! Here's matchless flexibility — split-second timing of color pages to play dates in each of the ten markets that account for 55% of all U. S. motion picture and theatre business. Add to Louella Parsons, most-read movie writer in America, the reviews of local critics and the 1,200 local theatres that advertise current attractions each week in Pictorial Review and you've got . . . localized selling power. Flexibility and localized selling power —the unbeatable combination for producer and exhibitor in telling millions of movie-loving American families what's playing at their favorite movie houses.
In 1947, Pictorial Review carried color pages for: United Artists • Universal • David O. Selznick Allied Artists • Paramount on this list of pictures:
Swell Guy Duel in the Sun The Chase Abie's Irish Rose The Red House The Fabulous Dorseys The Macomber Affair The Egg and I
The Private Affairs of Bel Ami It Happened on Fifth Avenue Dishonored Lady Ramrod
The Other Love New Orleans Copacabana
Christmas Eve Lured
Heaven Only Knows Unconquered
The Senator Was Indiscreet
PIN OVER 6,500,000 HOMES Wm FROM COAST TO COi ictorial Review
covering 10 major markets through the Sunday issues of
New York Journal-American Baltimore American Pittsburgh Sun-Telegraph
Detroit Times — Chicago HeraldAmerican ^Milwaukee Sentinel Boston Advertiser
Los Angeles Examiner San Francisco Examiner Seattle Post-Intelligencer
(^Milwaukee Sentinel represented for Pictorial Review only) REPRESENTED NATIONALLY BY HEARST ADVERTISING SERVICE