Motion Picture Herald (Jan-Feb 1948)

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MPA Sponsors Church Shorts The release of the first two in a new series of non-profit pictures, "In the Eyes of the Church,-' and designed to apply basic religious concepts, common to all faiths, to contemporary situations and national and international issues, was announced this week by Eric Johnston, president of the Motion Picture Association. The 16mm films were made by RKO Pathe with the cooperation of MPA officials, especially Arthur H. DeBra, director of the Community Relations Department, and are distributed by the Religious Film Forum Foundation, Spokane, Washington. The series was financed by a gift from Mr. and Mrs. G. F. Jewett of Spokane, Washington. The titles of the first two are "The Nuremberg Trials, the Churches and International Justice" (29 mins.), and "The People in the Atomic Age" (18 mins.). The idea for the series was conceived seven years ago, but the project was interrupted by the war. The films will be available to all churches as the pictures are nonsectarian and form the basis for use by discussion groups. Each picture is accompanied by a leaders' manual with suggested outlines and questions. In announcing the series, Mr. Johnston expressed the hope it would serve a long standing need and said it was "another evidence of the desire of the motion picture industry to contribute in a practical way to the welfare of humanity and to the preservation of the spiritual and moral values upon which civilization depends." North Central Allied Votes Down Foundation Holding that the Motion Picture Foundation plan is "vague" and confusing, the board of directors of North Central Allied, meeting in Minneapolis Monday, unanimously disapproved the idea and went on record not to participate in the formation of the Foundation. Stanley Kane, executive director, said the idea had "no support whatever" in Minneapolis, and added "we want no part of it." The board also instructed Mr. Kane to follow up a complaint against Paramount for the action of Ben Blotcky, Paramount branch manager, who posted 24-sheets in Faribault, Minn., advertising the company's new pictures, which the association charges was an attempt to force a local exhibitor to buy Paramount films "at exorbitant rent." In New York Tuesday, Foundation spokesmen said they would correct at once what they termed "a complete misunderstanding" of the Foundation's purposes and objectives by NCA. "Up to now there has not been a dissenting voice." Jack Kirsch, Allied States president, may be asked to explain the Foundations' program, it was indicated. UA-Enterprise Settle on "Arch" United Artists will handle the distribution of Enterprise's "Arch of Triumph," starring Ingrid Bergman, Charles Boyer and Charles Laughton, it was announced this week. Gradwell Sears, UA president, personally will handle the picture and will create a special division which will concentrate on "Arch of Triumph' sales exclusively throughout the country. In addition to "Arch" Enterprise also will deliver to UA "They Passed This Way" and "So This Is New York." While this terminates the Enterprise distribution deal with UA, the company has promised to deliver additional pictures to UA on a nonexclusive basis. Foreign distribution of Enterprise product is handled by MGMLoew's International. Several weeks ago UA threatened to sue Enterprise should the company fail to deliver "Arch" for UA distribution. A special sales convention to work out details of the "Arch" release will be conducted in New York shortly, George J. Shaefer, Enterprise distribution head, announced. An additional $400,000 will be expended immediately in national advertising, bringing the total of the "Arch" campaign to $100,000. i CITY PLACE TIME ALBANY FOX PROJ. ROOM, 1052 Broadway 2.30 P.M. ATLANTA PARAMOUNT PROJ. ROOM, 154 Walton St., N.W 10:30 A.M. BOSTON PARAMOUNT PROJ. ROOM, 58 Berkeley Street 10:30 A.M. BUFFALO PARAMOUNT PROJ. ROOM, 464 Franklin Street 70:30 A.M. CHARLOTTE PARAMOUNT PROJ. ROOM, 305 So. Church Street 7:30 P.M. CHICAGO PARAMOUNT PROJ. ROOM, 1306 So. Michigan Ave 77 A.M. CINCINNATI PARAMOUNT PROJ. ROOM, 1214 Central Parkway 11:30 A.M. CLEVELAND PARAMOUNT PROJ. ROOM, 1735 E. 23rd Street 17:30 A.M. DALLAS PARAMOUNT PROJ. ROOM, 412 So. Harwood Street 2 P.M. DENVER PARAMOUNT PROJ. ROOM, 2100 Stout Street 3 P.M. DES MOINES PARAMOUNT PROJ. ROOM, 1125 High Street 70.30 A.M. DETROIT PARAMOUNT PROJ. ROOM, 479 Ledyard Avenue 70 A.M. INDIANAPOLIS PARAMOUNT PROJ. ROOM, 116 W. Michigan Street 71 A.M. JACKSONVILLE FLORIDA THEATRES SCREEN ROOM, 128 Forsyth St 8 P.M. KANSAS CITY PARAMOUNT PROJ. ROOM, 1800 Wyandotte St 70:30 A.M. LOS ANGELES BOULEVARD THEATRE, Washington & Vermont Sts 77 A.M. MEMPHIS PARAMOUNT PROJ. ROOM, 362 So. Second Street. 2:30 P.M. MILWAUKEE PARAMOUNT PROJ. ROOM, 1121 N. Eighth Street 77 A.M. MINNEAPOLIS PARAMOUNT PROJ. ROOM, 1201 Currie Avenue 70:30 A.M. NEW HAVEN PARAMOUNT PROJ. ROOM, 82 State Street 70.30 A.M. NEW ORLEANS PARAMOUNT PROJ. ROOM, 215 So. Liberty St 70 A.M. NEW YORK CITY FOX PROJ. ROOM, 345 West 44th Street 70.30 A.M. OKLAHOMA CITY. . .PARAMOUNT PROJ. ROOM, 701 W. Grand Ave 70.30 A.M. OMAHA PARAMOUNT PROJ. ROOM, 1704 Davenport St 3 P.M. PHILADELPHIA PARAMOUNT PROJ. ROOM, 248 No. 12th Street 77 A.M. PITTSBURGH PARAMOUNT PROJ. ROOM, 1727 Blvd. of Allies 77 A.M. PORTLAND PARAMOUNT PROJ. ROOM, 909 No. West 19th Ave 2 P.M. ST. LOUIS PARAMOUNT PROJ. ROOM, 2949 Olive St 70:30 A.M. SALT LAKE CITY PARAMOUNT PROJ. ROOM, 270 E. 1st South St 3:30 P.M. SAN FRANCISCO PARAMOUNT PROJ. ROOM, 205 Golden Gate Ave 70:30 A.M. SEATTLE PARAMOUNT PROJ. ROOM, 2330 First Avenue 2 P.M. WASHINGTON PARAMOUNT PROJ. ROOM, 306 H Street, N.W 2:30 P.M. PARAMOUNT TRADE SHOW Monday, Jan. 19th 1 I ALBUQUERQUE"^ In Cinecolor } starring RANDOLPH SCOTT BARBARA BRITTON GEORGE "GABBY" HAYES LON CHANEY with Russell Hayden * Catherine Craig George Cleveland Directed by RAY ENRIGHT Screenplay by Gene Lewis and Clarence Upson Young • A Clarion Production From the novel by Luke Short MOTION PICTURE HERALD, JANUARY 10. 1948 35