Motion Picture Herald (Jan-Feb 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1948)
Leaf #:
000102
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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Lester Pollock's "Talent Quest" at Loew's Rochester theatre. Auditions were given those nominated by ballots deposited in lobby box, at left. You might think that Lana Turner was right there, with her own copy of "Green Dolphin Street" in this effective window display for the run of the picture at Loew's State, Cleveland. A good blow-up can become a photographic double when masked a bit and combined with other display to create the illusion. ONCE OVER LIGHTLY SHAVING "WONDER MAN" IN FINLAND The premiere of Danny Kaye's "Wonder Man" was sold in Helsinki, Finland, with these printed paper napkins, in shops where the barber is a lady! Other exploiteers have used reverse English to read in mirrors, but this is Finnish. Interesting display for "Carnegie Hall" at the Alhambra theatre, Basil, Switzerland. Note the English language billing, the numerous bicycles and the little flags with the white cross of the Swiss national emblem. 42 Manager C. J. Holloway of the Gaumont theatre, Chelsea, with the Gaumont Junior Boxing Club, at Paddington Station, London, with gifts of fruit for the Victoria Children's Hospital. Engine driver and fireman are interested onlookers at trackside. MOTION PICTURE HERALD, JANUARY 10, 1948