Motion Picture Herald (Jan-Feb 1948)

A FINER PROJECTION LAMP FOR BETTER THEATRES No projection lamp made will produce more light than the New Ashcraft C70 at comparative currents. A precision built — wide range — 40-65 ampere lamp — capable of projecting a brilliant picture in all theatres, large and small. See your Independent Theatre Supply Dealer or write factory direct for lull information. C. S. ASHCRAFT MFG. CO. 36-32 Thirty-Eighth St., L. I. City, N.Y. CARVER Rectifiers are manufactured in the following models: S.P. 30 S.P. 40 3 P. 40 S.P. 60 3 P. 60 S.P. 80 3 P. 80 Garver Rectifiers produce a brilliant, velvety smooth light comparable to any type of direct current production. Quiet and easy to operate — sturdily constructed for long life. Always a good Rectifier, Garver's are far superior foday through advanced engineering. Write today for complete information on the new Garver's. CARVER ELECTRIC COMPANY UNION CITY, IND. "Dependable Rectifiers Since 1915" tion picture theatres, in sound fidelity arid the illusion of its origin in speaker and instrument, in image definition ! And what is done and further urged for comfortable, uninvaded vision. The drive-in patron, however, looks at the image way off there, while the sound comes out here. And looks at the image through a windshield, often huddling to peer between front-seat heads, sometimes gazing through moonlight or fog — even rain, we are told. With the film image magnified to at least twice that of the average regular -theatre, with proportionate loss of photographic contrasts, yet observed at a distance which may be as much as seven or eight hundred feet. Yes, all that is admitted in a letter from R. F. Poorman, president of Dayton Film, Inc., of Dayton, Ohio, which has specialized in drive-in installations for several years ; nevertheless — IT DOES A JOB, HE SAYS "The drive-in theatre, with the advent of individual in-car speakers, has become a permanent establishment. The trend will probably be toward more elaborate and beautifully landscaped theatres. The convenience of sitting in your own car, eating when and what you want, no parking lots to hunt or pay for no standing in line, no long waits or inconveniences, baby sitters or temperamental juniors breaking up the show, plus the advantages to the aged and infirm, have brought out an audience made ■up of many who did not attend movies." And Mr. Poorman (who recently returned from a 3000-mile inspection trip) goes on from there : "The drive-in theatre has outgrown its rowdy days and is now more or less adopted as a family institution, with most cars filled with the whole darn family! There are, of course, still a lot of dates [boy-andgirl park-and-spark affairs], but practically every drive-in nowhas deputy sheriffs on its regular payroll to add dignity and respect to the surroundings. "From the operators' standpoint there are a few pet gripes, one being that nearly all projection equipment is still made primarily to throw down, whereas the throw from a drive-in booth is up. This has caused a few oiling and maintenance difficulties. But generally speaking, we have found sight and sound more than adequate, with further improvement depending upon a number of factors, such as construction and layout of the theatre itself. It must be remembered that many of the drive-ins have been built by newcomers to the theatre R. F. POORMAN III -Almif SwifUuA,! EXTRA-SPECIALS Unusual Buys! Sound Systems, Generators and Pedestals awarded to us out of Army Surplus. All in excellent condition. Thoroughly checked by our own experts and fully tested under actual theatre conditions. Offered at a fraction of its original cost. Quantities limited. Act quickly — first come, first served! • ROTH (CENTURY) 50-100 Amp. Actodector. Originally $970 SPECIAL $395 • STABILARC & ROBIN IMPERIAL 65/130 Amp. Generators. Originally $1000 SPECIAL $425 • HERTNER 70-140 Amp. Generators. Originally $1100 SPECIAL $525 All generators include Control Panels, Ballast Rheostats and Cutler-Hammer Magnetic starters at prices shown m COMPLETE RCA BRENKERT BOOTH EQUIPMENT LI Arcs, Rectifiers, RCA Sound. Originally $6000 SPECIAL $2995 • SUPER SIMPLEX LL-1 Pedestals complete with switches. Originally $285 SPECIAL $149.50 25% Deposit must accompany each order. S. 0. S. CINEMA SUPPLY CORP. 449 West 42nd St., New York 1 8, N. Y.; ^»6.00 anywhere Id Ihe Unlled Stoics j . . . our brochure of "Crowd Control Equipment and Decorative Hardware," that is. And it's yours absolutely free! Fill in the coupon below. Clip it to your letterhead. Mail it in. We'll send complete price and merchandise information on CONTROL POSTS • ROPES* WALL PLATES • SAND URNS • PUSH BARS • DOOR GRIPS • RAILINGS the HUPP METAL WORKS COMPANY 1123 Broadway, New York 10, N.Y. CLIP TO YOUR LETTER HEAD.' ,, the HUPP METAL WORKS COMBANY i| 1123 Broadway, New York 10, N. Y. ii Please send me absolutely free your new brochure, j 1 Your name „ „ f s l| Theatre I) l| Street No i _ City Slate ' -1 1947. llie HDPP Metal Work> Co. BETTER THEATRES, FEBRUARY 14, I94£ en AND TRACKS Silent * Smooth * Automatic FREE CATALOG VALLEN, INC. AKRON, OHIO