Motion Picture Herald (May-Jun 1948)

Page scan 000593 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1948)
Leaf #:
000593
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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(^Continued from preceding page) Lundigan, Cliarles Winninger— This pciture will do well and can play for two days. Everyone enjoyed it very much. Try this one and see if it doesn't pay off. Played Wednesday, May 26.— Thurston Cooper, Myers Theatre, Nashville, N. C. MAGNIFICENT ROGUE: Lynn Roberts, Warren Douglas — A swell comedy that more than pleased all present. Attendance was fair. I wish I could have cKploited this in some way for it was a natural for a sleeper. Played Friday, Saturday, May 21, 22.— Ralph Raspa, State Theatre, Rivesville, W. Va. ON THE OLD SPANISH TRAIL: Roy Rogers, Jane Frazee — Good Western, business fair. Should do well on weekends. Played Friday, Saturday, May 28, 29.— Harland Rankin, Beau Theatre. Belle River, Ont., Can. PRETENDER, THE: Albert Dekker, Catherine Craig— This was O. K. or the second spot on a weekend double bill. Very little interest shown. Played Friday, Saturday, May 21, 22.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. THAT'S MY GAL: Lynn Roberts, Donald Barry— This was shipped to us by mistake and what a mistake. Didn't go over the second time at all. Played Monday, Tuesday, May 24, 25.— Harland Rankin, Plaza Theatre, Tilbury, Out., Can. TRESPASSER, THE: Dale Evans, Warren Douglas— A swell little feature from Republic. Why doesn't some major company grab Warren Douglas. He brightens every feature he is in. He's another Larry Parks — young, handsome and appealing. Played Friday, Saturday, May 28, 29.— Ralph Raspa, State Tlieatre, Rivesville, W. Va. UNDER CALIFORNIA STARS: Roy Rogers, Jane Frazee — Just another Roy Rogers. Tliey always do good business. Played 'Tuesday, May 25.— Thurston Cooper, Myers Theatre, Nashville, N. C. YANKEE FAKIR: Douglas Fowley, Joan Woodbury— A swell little feature set in a Western background. No business. Played Friday, Saturday, April 23 , 24. Ralph Raspa, State Theatre, Rivesville, W. Va. Screen Guild RUSTLER'S VALLEY: William Boyd, George Hayes — Good Western. Played Friday, Saturday, April 30, May 1. Ralph Raspa, State Theatre, Rivesville, W. Va. Twentieth CenturyFox CAPTAIN FROM CASTILE: Tyrone Power, Jean Peters — Average business. Patrons well satisfied. The picture is too long drawn out, is the only complaint. Played Sunday, Monday. — M. W. Thompson, Roxy Theatre, Bowbells, N. D. DRUMS ALONG THE MOHAWK: Claudette Colbert, Henry Fonda — A reissue which is worth playing. Played Friday, Saturday, May 14, IS.— Rowell Bros., Idle Hour Theatre, Hardwick, Vt. I WONDER WHO'S KISSING HER NOW: June Haver, Mark Stevens — Wonderful entertainment. Flay it by all means. Played Saturday, Sunday, May 8, 9.— M. E. Redeker, M.W.A. Theatre, Morrison, Mo. JEWELS OF BRANDENBBURG: Richard Travis, Micheline Cheirel — No attraction for this situation. Business definitely off. Played Friday, Saturday, May 28, 29.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. MOTHER WORE TIGHTS: Betty Grable, Dan Daily, Jr. — A down-to-earth musical that really brought them in and it was enjoyed by young and old. Betty Grable and Daily were great. Brought us our best gross in a year. Played Saturday, Sunday, May 22, 23.— M. E. Redeker, M. W. A. Theatre, Morrison, Mo. NIGHTMARE ALLEY: Tyrone Power, Joan Blondell — Full of booze and carnival bunco. Sorry we played it. We took in film rent but very little more. For such a star as Tyrone Power, what a pity to waste his talents in a shower bath of whiskey and champagne. Played Friday, Saturday, May 21, 22.— N. W. Huston, Liberty Theatre Columbus, Kan. TOBACCO ROAD: Gene Tierney, Charles Grapewin — Did twice the business we expected. Must be due to the natural sympathy people feel for the poverty stricken, hopeless families portrayed in this stirring story. This is one of the reissues it pays to repeat. The acting of the principals has never been surpassed. Played Friday, May 14.— N. W. Hustin, Liberty Theatre, Columbus, Kan. WAKE UP AND DREAM: John Payne, June Haver — Didn't take. Business poor. Musicals we find spotty. Played Monday, Tuesday, May 24, 25. —Harland Rankin, Erie Theatre, Wheatley, Otnt., Can. MOTION PICTURE HERALD, JUNE 12, 1948 United Artists CARNEGIE HALL: Marsha Hunt, WilUam Prince — A big money loser for a small town. The few who saw it knew what to expect and praised it to the skies. Those who stayed away do not know what they missed and did not care. Played Wednesday, Tliursday, May 26, 27.— N. W. Huston, Liberty Theatre, Columbus, Kan. SONG OF THE OPEN ROAD: Edgar Bergen, Bonita Granville — A swell musical comedy which 1 doubled to below average business. It's hard to attract people now that summer is here, especially the farm patronage. Played Tuesday, Wednesday, Mav 25 , 26.— Ralph Raspa, State Theatre, Rivesville, W. " Va. Universal BUCK PRIVATES COME HOME: Bud Abbott, Lou Costello — The best Abbott and Costello picture we have played. Played Thursday-Saturday. — M. W. Thompson, Roxy Theatre, Bowbells, N. D. PITTSBURGH: Marlene Dietrich, John Wayne— A swell feature that pleased all present. Business was only average. Played Tuesday, Wednesday, May 4, 5.— Ralph Raspa, State Theatre, Rivesville, W. Va. RIDE THE PINK HORSE: Robert Montgomery, Wanda Hendrix — We did no business on this picture. The acting was good and all three actors, Montgomery, Gomez and Miss Hendrix were excellent but our people didn't care for it. Played Wednesday, Thursday, May 19, 20.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. SLAVE GIRL: Yvonne de Carlo, George Brent— The talking camel spoiled what would have been a good picture. Played Tuesday, Wednesday. — M. W. Thompson, Roxy Theatre, Bowbells, N. D. VIGILANTES RETURN, THE: Jon Hall, Margaret Lindsay — O. K. but not as good as "Michigan Kid." Buy it so you can use it on Saturday. It is not good enough for the two days I gave it. — S. T. Jackson, Jackson Tlieatre, Flomaton, Ala. WISTFUL WIDOW OF WAGON GAP: Bud Abbott, Lou Costello — This team is not as popular as they were a year or so ago. We thought it one of their best. Played Sunday, Monday, May 16, 17. — Jeff Jefferis, Jefferis Theatre, Piedmont, Pa. one, especially Walter Huston. IMot lor your best playing time. Played Wednesday, Thursday, May 19, 20.— Ritz Amusements, Inc., Park Theatre, North Vernon, Ind. UNSUSPECTED, THE: Claude Rains, Joan Caulfield — Took a nose dive on this unpleasant story of murder and crime. No good for Saturday and would have been worse for Sunday. Played Friday, Saturday, April 30, May 1.— N. W. Huston, Liberty Theatre, Columbus, Kan. Short Features Columbia ALL GUMMED UP: All Star Comedies— Pretty good. Without "Curly" the Stooges are not as popular as they were. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. FLORA: Color Rhapsodies — Not so good. Fair only. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. HOLLYWOOD COWBOYS: Screen SnapshotsVery good short, — S. T. Jackson, Jackson Theatre, Flomaton, Ala. Film Classics DISCOVERY: Richard Byrd— This is one of the most interesting shorts we have ever played. Business almost doubled. Excellent comment. At least every newsreel theatre should play it. — Lief Sorenson, News Palace, Long Beach, Cal. Metro-Goldwyn-Mayer WHAT D'YA KNOW: Pete Smith SpecialtiesVery good. Tests your I.Q. with some good laughs. — Thurston Cooper, Myers Theatre, Nashville, N. C. RKO Radio SAGEBRUSH SERENADE: Western MusicalsGood musical Western.— Ralph Raspa, State Tlieatre, Rivesville, W. 'Va. SKI BELLES: Sportscopes — Good short on water skiing.— Ralph Raspa, State Theatre, Rivesville, W. Va. Warner Bros. BAD MEN OF MISSOURI: Dennis Morgan, Jane Wyman — A picture every Missourian will want to see. Plenty of action. Flayed Friday, Saturday, May :, 2.— M. E. Redeker, M. W. A. Theatre, Morrison, Mo. DEEP VALLEY: Ida Lupino, Dane Clark— Swell picture for lovers of action and out of doors. Dane Clark is tops. Played Saturday, Sunday, April 3, 4, — M, E. Redeker, M. W. A. Theatre, Morrison, Mo. EACH DAWN I DIE: James Cagney, George Raft —An A-I reissue that has everything an audience would want. Cagney and Raft will bring them in. Play it if vou have a date open. Played Saturday, Sunday, April 17, 18.— M. E. Redeker, M. W. A. Theatre, Morrison, Mo. MY GIRL TISA: Lilli Palmer, Sam Wanamaker— A waste of film. Uninteresting story. No star value and definitely not for small towns. Business terrible. Played Wednesday, Thursday, April 7, 8. — Rita Amusements Inc., Park Theatre, North Vernon, Ind. MY WILD IRISH ROSE: Dennis Morgan, Andrea King — More nice comments from patrons than we have had on any picture in a long time. Did better than average business. Played Sunday, Monday. — Rowell Bros., Idle Hour Theatre, Hardwick, Vt. MY WILD IRISH ROSE: Dennis Morgan, Andrea King — Superb in every respect. This gorgeous musical offsets many lemons exhibitors are forced to play these days. Everybody came and everybody praised this. The cash register wore a broad smile during the three days. Played Sunday-Tuesday, May 9-11. — -N. W. Huston, Liberty Theatre, Columbus, Kan. POSSESSED: Joan Crawford, Van Heflin— Business very poor which was no more 'than could be expected as Miss Crawford is still no drawing card here. It seemed like this picture was made to demonstrate how well Miss Crawford could imitate an insane woman, as if anyone cared. Played Sunday, Monday, May 16, 17.— A, C. Edwards, Winema Theatre, Scotia. Cal. Small lumber town patronage. TORRID ZONE: James Cagney. Ann Sheridan— Although we enjoyed this picture, we lacked company. Business was below normal. Played Monday, "Tuesday, May 24, 25.— Harland Rankin, Beau Theatre, Belle River, Ont., Can. TREASURE OF SIERRA MADRE: Humphrey Bogart, Walter Huston — Business below average on this one. A good mans,' picture and well acted by every Warner-Vitaphone LITTLE ORPHAN AIRDALE: Merrie Melodies Cartoons — A very good cartoon. Play it. — Ralph Raspa, State Theatre, Rivesville, W. Va. SLICK HARE,: "Bugs Bunny" Specials— Bugs Bunny at his best. We need more like these. Everybody likes them. — Thurston Cooper, Myers Theatre, Nashville, N. C. Serials Columbia SEA HOUND: 15 Episodes— Chapter one seemed to be O.K. Buster Crabbe should mean something in this. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. Universal MYSTERIOUS Mr. M.: 13 Episodes— O.K. serial. Good cast. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. I NATURALLY I ^^^.^ I Tim i BidMLYN I aid iEI¥EN" I sent from U A 45