Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
000103
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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INTRODUCING A WORLD-ESTABLISHED CARBON TO AMERICA KEEPING PACE WITH MOTION PICTURE PROJECTION SINCE 1877 (§) STAR CORE — Exclusive feature with Lorraine Carbons achieving a steadier, consistent, more brilliant white light. (§) DIFFERENT LIGHT— Lorraine Carbons produce a blue white brilliancy that sparkles resulting in more depth, better contrast and a 3rd dimensional effect in black and white or color pictures. @ COST — Lorraine Carbon advantages are attainable at standard carbon costs. (gi ECONOMY — Amperage tests in theatres conclusively proved that Lorraine Carbons produce more, better, whiter light — More Economically. ® The largest theatres in the U.S. and throughout the world are now using Lorraine Carbons. Write for distribution data CARBONS, INC. BOONTON, N.J. NEW YORK: 234 WEST 44th STREET Short Product in First Run Houses NEW YORK — Week of November 8 ASTOR: Musical Gems RKO Feature: A Song Is Born RKO CAPITOL: Why Is It? ... MGM Wandering Through Wales MGM Playful Pelican UA Feature: One Touch of Venus Universal CRITERION: Buddy Rich and Orch.. Universal Boy and His Dog Columbia Pigskin Skill MGM Feature: Kiss the Blood Off My Hands. . .Universal GLOBE: Pest That Came to Dinner Warner Bros. Ray Eberle and Orchestra Columbia Feature: Hollow Triumph Eagle Lion MUSIC HALL: Free for Breakfast RKO Feature: You Gotta Stay Happy Universal PARAMOUNT: Popular Science, No. 2 Paramount Unusual Occupation, No. 2 Paramount The Mite Makes Right Paramount Make Mine Monica Paramount Feature: Sealed Verdict Paramount RIVOLI: Neptune Playground . .20th Cent.-Fox Feature: The Snake Pit 20th Cent.-Fox ROXY: Magpie Madness 20th Cent.-Fox Bermuda 20th Cent.-Fox America's New Air Power. .. .20th Cent.-Fox Feature: Unfaithfully Yours 20th Cent.-Fox STRAND: My Own United States .Warner Bros. Hare Splitter Warner Bros. So You Want To Be On The Radio Warner Bros. Feature: June Bride Warner Bros. CHICAGO — Week of November 8 PALACE: Pal's Adventure RKO Superman Columbia Feature: Race Street RKO ROOSEVELT: Candid Microphone. Warner Bros. My Own United States Warner Bros. Feature: Gallant Blade Columbia STATE LAKE: Fog Horn Leghorn .Warner Bros. Feature: Johnny Belinda Warner Bros. UNITED ARTISTS: The Mite Makes Right Paramount Appointment With Baby Paramount Feature: Sealed Verdict Paramount (Continued from opposite page) and at least average the other two days. Played Sunday-Tuesday, Oct. 24-26. — Robert E. Damron, Grove Theatre, Pacific Grove, Cal. Universal FEUDIN', FUSSIN' AND A-FIGHTIN': Donald O'Connor, Marjorie Main— Opinions differed greatly on this farce comedy of the travelling salesman. Some liked it, a lot; others didn't, a lot. The duo from "The Egg and I" was enough to get them to come out, anyway. Business good. Played Sunday, Monday, Oct. 17, 18. — Jack Hammond, Shastona Theatre, Mount Shasta, Cal. Warner Bros. EMBRACE ABLE YOU: Dane Clark, Geraldine Brooks — The picture was like the cat that found the mouse swimming in the crock of milk, better than expected. The title might lead one to believe it to be a mushy romance. It is not. It is a good story with plenty of interest. Box office, however, was a little below average. Heavy fog. Dangerous driving. Played Sunday, Monday. Oct. 24, 25.— Dick Smith, Albany Theatre, Albany, Ind. ROMANCE ON THE HIGH SEAS: Jack Carson, Doris Day, Don Defore — A light, frothy musical that had some bright moments. It is a gay mixup of identities that kept the audience chuckling. The type that we could use more of for the strain of the international situation is in the back of everyone's mind, and they welcome a picture in which they can relax and get a few laughs. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. TREASURE OF SIERRA MADRE, THE: Humphrey Bogart, Walter Huston — Excellent of its type. But it did not make expenses here. One of the lowest grossers of the year for me.— S. T. Jackson, Jackson Theatre, Flomaton, Ala. Short Features Me+ro-Goldwyn-Mayer NEWS: A plague on both these political news that they put out, one for Dewey and one for Truman. But the Truman reel came in just three days before election day. Could there have been some conclusion? They might as well have saved their money. Citizen after citizen claim they have not listened to a single political speech over the radio. Neither have I. And there are a lot like me. Most have their minds made up and all the bull they put out will not change a single vote. A cheap way of Hollywood playing both ends against the middle. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. Paramount BIG LEAGUE GLORY: Sportlights-Good one-reel "'■m. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. Universal WELL OILED: Technicolor Cartunes — A typical Woody Woodpecker cartoon. Audiences always enjoy them. — Robert E. Damron, Grove Theatre, Pacific Grove, Cal. WarnerVitaphone RUBINOFF AND HIS VIOLIN: Melody Master Bands — Very good one-reel musical. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. SO YOU WANT TO BE A SALESMAN: Vitaphone Varieties — Fair. These Joe McDoakes are not too popular here. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. YOU'RE AN EDUCATION: Blue Ribbon Hit Parade— Only fair cartoon. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. Serial Republic G-MEN NEVER FORGET: 12 Episodes— The first chapter looks O.K. After playing the trailer on this serial several children told me that they had seen the truck explosion scene in another recent serial. Wish Republic would stop using the same scenes. Also wish they would stop using one chapter of each serial for flashbacks of previous chapters. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. Philadelphia Booking Unit Names Samuelson At a meeting of Allied Motion Picture Theatre Service, Inc., of Philadelphia, the following' directors were elected by the stockholders : Martin B. Ellis, Cecil Felt, Ben Fertel, Percy Friedman, Jack H. Greenberg, E. B. Gregory, Elmer Hollander, Sidney E. Samuelson, and Larry Woodin. Subsequently the directors elected : Mr. Samuelson, president; Mr. Hollander, vice-president; Mr. Felt, treasurer; Albert M. Cohen, secretary, and Mr. Gregory, financial secretary. Santa Fe Theatre Opens The 689-seat Arco theatre in the Spanish section of Sante Fe, N. M., has been opened by Salmon and Greer, Inc. MOTION PICTURE HERALD, NOVEMBER 13, 1948