Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
000211
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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/ ge^l w GE GENERAL <|ยง ELECTRIC Now you can get all the G-E fluorescent lamps you need to BRIGHTEN YOUR BOX OFFICE PICTURE IT'S wonderful how the right lighting with G-E fluorescent lamps improves the atmosphere and comfort of a theater, attracts steady patrons and increases the boxoffice "take". Most theater owners have known this for some time, but couldn't modernize their lighting because of the shortage of fluorescent lamps. But now General Electric has increased production tremendously and can supply you with all the G-E fluorescent lamps you want! Make the most of this opportunity! Use bright, efficient G-E fluorescents in your marquee to attract attention. Use them to high-light posters for quick selling outside and in the foyer. Use them to provide cool, comfortable, flattering light in lobby and lounges; and in the auditorium to make seeing easier and provide safe, convenient movement for patrons. When you brighten up your theater insist on . . . "COME ON IN!" this lobby invites. G-E fluorescent lamps give it a modern, bright, attractive look. The use of colored G-E fluorescent lamps (a wide range is available) add atmosphere, heighten interest. Different wattage lamps provide contrast. THE LOUNGE, comfortably lighted with G-E fluorescent lamps, makes patrons look their best. POSTERS SELL better when they are ten times brighter than surroundings. Just the job for G-E fluorescents. G-E LAMPS GENERAL ELECTRIC BETTER THEATRES, NOVEMBER 20, 1948 5