Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
000419
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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Theatre Building At Active Pace in North California Activity in the planning and construction of new theatres throughout northern California is continuing at an impressive rate. Among those noted recently are : A new Blumenfeld Circuit house at Belmont which broke ground this week, and which will seat 800. Rotus Harvey's new Westland Theatres addition in Stockton, the East theatre, was to open Friday. The theatre is a neighborhood house and will seat 825. Nearing completion is the new Willow Glen, Willow Glen, a 800-seat theatre owned by San Jose Amusement. In the same general locale is the new Los Altos theatre at Los Altos under construction by the Mayfield Amusement Company. At Gait Shaver and Speiss are expected to open their Gait theatre within another month. J. Nakatini and I. Mauriki will open their new theatre at Sacramento in February. The house will seat 800. Nakatini and Mauriki formerly operated the Nippon theatre at Sacramento and the Lincoln at Stockton. Plans are being completed for the new 5100,000 drive-in at Yuba City, according to Frank Maun, president of Auto-See Theatres Corporation. The open-air theatre will accommodate 550 cars. Dan Tocchini, owner of the El Rev at Sebastopol, announced he would shortly open the 700seat Analy theatre in that town. Under construction is a new 500-car drive-in at Watsonville. Owners H. F. Boyer and Charles and Robert Ide have allocated $100,000 for erection. The Ides operate the Osocales theatre at Soquel. Gustavo A. Acosta has recently opened his Azteca theatre in Fresno. Mr. Acosta, president of Azteca Films, intends to maintain a policy of all-Spanish films. The Rex theatre, Fresno, also owned by Acosta, and recently closed, will reopen December 15. Edward Stuckey Heads Detroit Variety Club Edward Stuckey, manager for Paramount at Detroit, is the chief barker of the Detroit Variety Club. Other officers include: Lou Mitchell, first assistant chief barker; Jack Zide, second assistant chief barker; Irving Goldberg, property master; Del Ritter, dough guy. Crew members are Joe Lee, Sam Seplowin, Ralph Raskin, Earl Hudson, Lew Wisper, and Charles Perry. Charles Snyder is national canvassman, and Arthur Robinson is his alternate. Extend Rogers Drive To assure the greatest possible return for the hospital, the drive for funds for the Will Rogers Memorial Hospital has been extended. Originally scheduled to end late this month, the date of termination of the drive will be announced shortly. (Mats al/te about Financial houses use Air Express regularly to ship "checks, valuable papers. Bankers know speed pays. iAmong biggest Air Express users are retail and wholesale florists. They've found speed pays. This industry gets machinery replacement parts and supplies regularly by Air Express. In this business, speed pays. 3peed pays in your h(A5\m55, tool And you can't beat Air Express for speed. It's the world's fastest shipping service. Goes on all flights of Scheduled Airlines. Door-to-door service, no extra cost. Low rates: 28 lbs. goes 500 miles for S4.30. 10 lbs. for SI. 98. Phone local Air Express Division, Railway Express Agency, for fast shipping action. • Low rates — special pick-up and delivery in principal U.S. towns and cities at no extra cost. • Moves on all flights of all Scheduled Airlines. • Air-rail between 22.000 off urline offices. Rates include pick-up and delivery door to door in all principal towns and cities AIR EXPRESS, A SERVICE OF RAILWAY EXPRESS AGENCY AND THE SCHEDULED AIRLINES OF THE U.S. MOTION PICTURE HERALD, DECEMBER II, 1948 J9