Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
000422
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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Ballyhoo — From Boats To Blarney John DiBenedetto, assistant to Matt Saunders at Loew's Poli theatre, Bridgeport, went back to horse-and-buggy days. Archie Adams, Jr., manager of the Edgewood theatre, Jacksonville, Fla ., had this beautiful boat, right in the lobby for 10 days, with his entire staff dressed in sea togs, for "Luxury Liner." Frank H. Stiles, manager of the Richland theatre, Richland, Wash., cut out this figure of Esther Williams from a 24-sheet poster, and built a tropical island for lobby display. Both attracted attention (at left). Lester Pollock, manager of Loew's theatre, Rochester, N. Y., awarded a cowboy hat to the best-dressed cowgirl in his "Red River" parade. Sol Sorkin, manager of Keith's theatre, Flushing, L. I., says there is a Blarney Stone here to promote "The Luck of the Irish" (at left). Jim Hardiman created a spectacular display for National Army Week at the Odeon-Danforth theatre, Toronto, and had this walkie-talkie as street ballyhoo. Jim has since been transferred to the new Odeon theatre, London, Ontario, and we look forward to his further contributions. 42 MOTION PICTURE HERALD, DECEMBER II, 1948