Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
000478
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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Showmen In Action AS, FOR INSTANCE, Jack Matlack's oldfashioned square dance, to advertise "Red River", at the J. J. Parker Broadway theatre, Portland, Oregon (at right). Ralph Lanterman used this inexpensive street ballyhoo as commuting service to the Community theatre, Morristown, N. J. em Matt Saunders pasted this 24 sheet to the lobby floor and had his staff in original costumes, at .Loew's Poli theatre, Bridgeport, Conn. Manager Bob Murphy and publicity man Earl Hubbard turned out an attractive group of contestants at 20th Century theatre, Buffalo. N. Y. Manager Vic Gauntlett of the Orpheum theatre, Seattle, Wash., had the cooperation of the U. S. Air Force to advertise "Fighter Squadron". Dick Tretler, manager of Century's Huntington theatre on Long Island, established this collection depot for toys in his lobby (at right). lots; j | stS W*l THIS Everyone MOTION PICTURE HERALD, DECEMBER 18, 1948