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cost estimated at $50,000, according to J. P. Masters, local manager.
Construction of a new 700-seat stadiumtype theatre at Lakeport, Cal., has been announced by Leo Reece, owner of the Orpheum theatre there.
Division Manager Cliff Giesseman of Prin-Cor United North Coast Theatres, has announced extensive remodeling and redecorating programs for their newly acquired United Artists, Orpheum and Esquire theatres in San Francisco.
Plans for the construction of a motion picture theatre to cost an estimated $250,000 in Elizabeth, N. J., have been announced by the Cocalis Amusement Corporation. Monroe E. Stein, attorney for
the Cocalis interests, said plans call for a theatre of between 1,500 and 1,600 seats.
Seth D. Perkins, president of Drive In Theatres of America, Los Angeles, has announced that work has started on an 850 car drive-in theatre, located between Burbank and Glendale, Cal., and also the construction of a 800-car theatre in Santa Ana, Cal. Both projects are using the Joserand double-parking ramp system.
Joseph V. Gerbrach, president of the Ames Theatre Company at Ames, Iowa, has announced plans for drive-in theatre near that city which will accommodate 650 cars. Work will start in the spring.
C. Frank Harris, manager of the Garland theatre, has resigned to join Wagner
Sign Service, Inc., Chicago. Mr. Harris opened the Garland three years ago. He was formerly in the equipment field, with the B. F. Shearer Company, theatre supply dealers, in California.
Joe Hornstein, Inc., has bought a partnership in Mid-States Theatre Supply, Inc., of 3142 Olive Street, St. Louis. Nicky Hornstein will operate the organization as part of the Hornstein supply organization, in cooperation with Morton Gottlieb, one of the previous owners. The firm name, Mid-State Theatre Supply, will be retained for the present ; it may possibly be changed in the future.
Vernon Dupepe has opened his new Aeron theatre in New Orleans. The house seats 1,000 on two floors.
MOTION PICTURE EQUIPMENT PEOPLE GATHER FROM MANY LANDS
The Westrex Corporation, subsidiary of the Western Electric Company for distribution and servicing of motion picture equipment in foreign countries, was host recently to American equipment manufacturers and the trade press as well as to its foreign representatives who had come to America for conferences with home office executives, at a reception in New York. In these snapshots at the party by our staff photographer are shown (upper left) E. T. Picltard, home office; E. S. Gregg, executive vice-president; W. H. Vogel,
Jr., home office; Dennis L. Smith, assistant manager, Venezuela branch; W. E. Kollmyer, Shanghai manager; (upper right) Lester Isaac, projection and sound director, Loew's, Inc.; H. B. Allinsmith, Far Eastern regional manager; D. C. Collins, manager, ERP division; (lower left) Clarence Ashcraft, head of C. S. Ashcraft Manufacturing Corporation, with J. J. duBoer, Cuba manager; (lower right) Miles A. Goldriclc, W. E. managing director, London; with Oscar Neu of Neumade Products, Inc., and president of Tesma.
Below are George Schutz, editor of BETTER THEATRES; Martin Quigley, Jr., vice-president of Quigley Publications; and Mr. Gregg.
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BETTER THEATRES, DECEMBER 18, 1948