Motion Picture Herald (Nov-Dec 1948)

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Inside the vestibule of the Beacon Hill — before remodeling (above) and as modernized. The inner box-office is used for reserved seat sales. Area of Beacon Hill foyer created by tearing out section shown on the right. {Continued from page 20) tain. Although provided with new slipcovers to match the red curtain, the seating was forced to remain as existed (they are to be replaced at a later date). The walls and ceiling were painted a deep blue and were flooded with arcs of soft blue light. The proscenium arch and balcony were painted gray. STRAND IN FALL RIVER This theatre, operated by Nathan Yamins, is located in a thickly settled indus trial district. Obsolete throughout, not only in architectural style and plan, but also structurally — the balcony had been condemned— it was gutted and the interior as well as the front completely modernized, including installation of a new projection room, and of lounge and toilet facilities. Additionally, an adjoining courtyard was incorporated in the area of the theatre to provide adequate space for refreshment sales. The new marquee is closely integrated with the vestibule, forming a sign structure whose underside is of sand-finished plaster and is continuous with the vestibule ceiling. Instead of downlights being distributed throughout its area, they are confined to that above the box-office at one side. The terrazzo of the floor is continued into a base, above which verde antique BETTER THEATRES, DECEMBER 18, 1948 25