Motion Picture Herald (Oct-Dec 1951)

MOTION PiaURE HERALD October 6, 1951 and audibility .... of picture and sound. 5. Consistent honesty in advertising.”— Report of public relations committee, Samuel Pinanski, chairman. TOA forms panel to hear trade practice complaints Page 13 EXHIBITION newcomer started fireworks at TOA convention Page 16 TERRY RAMSAYE Says— A column of com• ment on matters cinematic Page 18 HOLLYWOOD talent leaders hit the road in Movietime promotion Page 19 STARS OVER U.S.A. — A list of talent making personal appearances Page 19 ''BLOCKADE” single really Red film, House committee is told Page 20 BUCHMAN, a Red in 1945, went to Europe as V.I.P. that year Page 21 CANADIAN attendance increased in year, industry council told Page 24 BOX OFFICE Champions for the month of September Page 28 ECA signs for 58 films designed for the German market Page 28 COURTESY with a smile found almost gone in film theatres Page 29 SPONABLE to receive two important awards of the SMPTE Page 30 THEATRE TV football telecasts get off to a slow start Page 30 Developments and trends that shape the motion picture industry’s future. TOA Quotes to Remember ► ”. . . To give you an educated guess as to the future, I urgently advise all of you .... to replace your worn equipment now. Get theatre seats, carpets, stage and projection room equipment now. It certainly appears that conditions may well get worse before they get better in the procurement of materials necessary to operate theatres . . . .” — Nathan D. Golden, director, motion picture division. National Production Authority. ► “The industry is almost prostrate today from the murderous impact of litigation . . . .” — Report of the exhibitor-distributor relations committee, Walter Reade, Jr., chairman. ► “Distribution must discard the policy of encouraging the moving up of runs where such moving up creates multiple runs and the consequent unavailability of prints. . . .” — Exhibitor-distributor relations committee. BRITISH clrculf using screen feature to train managers Page 32 NATIONAL SPOTLIGHT — Notes on indus Iry personnel across country Page 33 SERVICE DEPARTMENTS Film Buyer's Rating Page 38 Hollywood Scene Page 31 in the Newsreels Page 37 Managers' Round Table Page 41 People in the News Page 26 Short Product at First Runs Page 40 ► “Upwards of 40 per cent of all motion picture theatres are not maintaining operations in accordance with 1951 standards . . . .” — Report of the theatre equipment and maintenance committee, Joseph Zaro and R. H. McCullough, cochairmen. ► “In participation in Movietime, U. S. A., we urge that TOA members add to the apt slogan and make it ‘Inspiration, preparation, appropriation and perspiration!” — Report of the Movietime committee, Samuel Pinanski, chairman. IN PRODUCT DIGEST SECTION Showmen's Reviews Short Subjects The Release Chart Page 1049 Page 1051 Page 1051 ► “The basic foundation blocks of public relations are: 1. Clean and comfortable facilities for .... patrons. 2. Courteous, polite, neatly attired personnel. 3. Careful attention to ... . maintenance .... 4. Constant attention to ... . visibility ► Allied States Association general counsel Abram F. Myers will shortly resume talking arbitration and competitive bidding with the distributors. He must have a report ready for the Allied convention this autumn; so far, nothing of consequence concerning arbitration has taken place since the last Allied board meeting. ► Local taxing authorities continue to cast longing glances in the direction of ice cream, candy, pop corn and soft drinks as potential sources of tax revenues. Some experts feel that levies on gasoline, liquor and cigarettes should not be increased any further. It is expected that pressures for finding new sources of t3.x6s will continue to incre3.se local and state governments have more and more of a struggle balancing their budgets. ► Best Washington guess for the resignation date of Eric Johnston as Economic Stabilization Administrator is sometime in late November. That means that he probably will not return to his post as president of the Motion Picture Associadent of the Motion Picture Association until around the time of Thanksgiving. ► The outcome of the producers’ negotiations in Holl3rwood with the lATSE and the Screen Actors Guild will determine whether it will be economically practical to release regular feature product to television. The lATSE is demanding a yet undisclosed percentage of the gross of such sales. It is reported that the Actors will attempt to obtain an outright ban. ► Though the outlook for Congressional action this session is poor, the prospects are excellent for passage next year of legislation to ease the union shop provisions of the Taft-Hartley law along lines suggested by unions at the motion picture studios. MOTION PICTU RE HERALD, published every Saturday by Quigley Publishing Company, Rockefeller Center, New York City 20. Telephone Circle 7-3100; Cable address "Qulgpubco, New York", Martin Quigley, President; Red Kann, Vice-President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J.^ Brady, Secretary; Martin Quigley, Jr., Editor; Terry Ramsaye, Consulting Editor; James D. Ivers, News Editor; Charles S. Aaronson, Production Editor; Ray Gallagher, Advertising Mqnager; Gus H. Fausel, Production Manager. Bureaus: Hollywood, William R. Weaver, editor, Yucca-Vine Building, Telephone, GRanite 2145; Chicago, 120 So. LaSalle St.j Urban Farley, advertising representative. Telephone, Financial 6-3074; Washington, J. A. Otten, National Press Club; London, Hope Williams Burnup, manager, Peter Burnup, editor, 4 Golden Square. Correspondents In the principal capitals of the world. Member Audit Bureau of Circulations. Other Quigley Publications: Better Theatres, published thirteen times a year os Section II of Motion Picture Herald; Motion Picture Daily, International Motion Picture Almanac and Fame. MOTION PICTURE HERALD. OCTOBER 6. 1951 9