Motion Picture Herald (Oct-Dec 1951)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1951
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1951)
Leaf #:
000286
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Mt A.II A.dds Up Mn Sales Talk Ralph H. Frame, manager of the Pace theatre, Chadron, Nebraska, out in the Black Hills country, had Indians In costume from the Pine Ridge reservation In South Dakota, as ballyhoo for "Warpath." 1 TONITE ON STAGE BARBARA PAYTON S^THERN BEpiis H 1 B Grand street parade, Hollywood stars and applause-winning Southern Belles we'come the world premiere of "Drums In the Deep South" at the Rialto theatre, In Atlanta. Shcwplocf of NgHon RAPIO CITY //. W\MUSIC HAH ' iL-I* \ Rock*r«ll*r C*nt«r dream come true! Cioema •( iu best . . . • \oy to (he eye, ear and imagioatioo . . . oQe of t^e finest fflusioals ever produced!” ^Co'nsron. New! TO ThB MOStC Of " I GEORCE GERSHWIN GEHEKEllY lESliECAKeN ■OSCAR lEVANT OEORfiESCIinMV NINAFOCH » k'Mx Hoy AlAN JAY lERNEt lynabf IIA OEISMWIN VINCENTE MINNEUI rro«MM», ARTHUR FREED H M^.M noiiat ON THE CICAT STAOC **AatiimiB AHium** Dazzling color end gol«ty of rh* foil itoton In ffietody-flfled •xtrov* ogonzo . . . produced by RuueH Kterkert, tertingt by Jomei ^tewort Morcom. TOP HAT AND TAILS Famed RoeVeUei In o Great White Woy •pectocle . . , Tory Stormon. dancer, and Dick Slewert, borll (one ... the American debut of let Dlogorot In Stilling dlvenlon . . . end hllorloui comedy by Rex Romer. DANCE REVERIE The Corps de Bolletj Olga Suorei, prime bollerine. Michael Maule, premier danseur. In enchonting dU vertiuement . . . choreogrophy by Florence Rogge. TRIBUTE TO BEnHOVEN New musical production by Roy* mond Paige, dromatfcoHy high* lighting the life ond greatest worki of the composer . . . with she Music Holl Symphony Orchestra Glee Club ond Howord Celnw Frank Schofield end Philip Abbott In leodrng roles. ir Ant Ik«ndi]t lOOD A M SO. IZ«. 4ZI.SZ2. to it It ITH. l».<Jl.tZT It doss.i't matter much how many kinds of selling approach you use, just so you vary your style. Look at the fine advertising copy used by the Radio City Music Hall in New York newspapers, and consider these adjoining photographs, as well. FALLc-,-: Therndn^mw Here's a new twist! Exhibitors Kenneth D. Graham, of Snyder, N. Y., and Francis A. Tate, of Wilson, N. Y., with their wives, start out on a trek to Hollywood by car, as promotion for MGM’s 'Westward the Women" and "Car of Tomorrow," a short film. Adventuresome party Is shown leaving Metro's Buffalo exchange. M. H. Harman, manager of the Palace theatre, in downtown Milwaukee, had an exhibit of Sioux Indian relics, and a girl named "Sue" in war dress, as interesting lobby display for "Little Big Horn." 42 MOTION PICTURE HERALD, NOVEMBER 3, 1951