Motion Picture Herald (Oct-Dec 1951)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1951
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1951)
Leaf #:
000288
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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. . . the original exhibiteri' reports department, established October 14, 1916. In it theatremen serve one another with information about the box office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, New York 20. Allied Artists SHORT GRASS: Rod Cameron. Cathy Downs — Good, big western for any day in the week. Acting and story also good. Played Sunday, Monday, September 16, 17. — Brazil. Jr., New Theatre, Bearden, Ark, Columbia BODYHO'LD: Willard Parker, Lola Albright— This wasn’t too bad for double billing. Played with “Rusty’s Birthday” on Thursday, Friday, Saturday, October 11. 12, 13.--Harland Rankin, Erie Theatre, Wheatley, Ont., Canada. FLYING MISSILE, THE: Glenn Ford, Viveca Lindfors — Not too strong — should be double billed. Played Wednesday, Thursday, October 3, 4. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Canada. GENE AUTRY AND THE MOUNTIES: Gene Autry, Elena Verdugo — Not like our old Gene, but his pictures are still enjoyable. Played Thursday, Friday, October 11, 12. — Harland Rankin, Beau Theatre, Belle River, Ont., Canada. HER FIRST ROMANCE: Margaret O’Brien. Allan Martin. Jr. — This is a little picture but was well liked, especially by teen-agers. Had no complaints. Certainly not a picture to be ashamed of in a small town. Small town, farmers and oil workers. Played Sunday, Monday, Tuesday, October 7, 8, 9. — Edwin A. Falk, Sr., Roxy Theatre, Billings, O'kla. JOLSON SINGS AGAIN: Larry Parks, Barbara Hale — A waste of Technicolor. Didn’t even make payroll on this. Doubled with RKO’s “Bunco Squad.” Played Wednesday, Thursday, October 10, 11.— Irving Hulst, Tri-States Drive-In Theatre, Matamoras, Fenna. PYGMY ISLAND: Johnny Weissmuller, Ann Savage— Nice picture if your patrons like action. Played Thursday. Friday, Saturday, October 4, 5, 6. — Harland Rankin, Beau Theatre, Belle River, Ont., Canada. RUSTY’S BIRTHDAY: Ted Donaldson. John Litel — This series is enjoyed here. Met Ted Donaldson on the set and find him a grand guy, not spoiled. Played Tliursday, Friday, Saturday, October 11, 12, 13. — Harland Rankin, Erie Tlieatre, Wheatley, Ont., Canada. STAGE TO TUCSON: Rod Cameron, Wayne Morris This is a good western with lots of good action. You can double anything with it. Small town patronage. Played Friday, Saturday, October 12, 13. — Tom Poulos, Paonia Tlieatre, Paonia, Colo. Metro-Gold wyn-Mayer BANNERLINE: Dolly Forrest, Alyn Ix>ckwood — Give us more like this one! Great for family trade. This Keefe Brasselle should go a long way in pictures — the girls really go for this lad. Played on Friday and Saturday. — James Salmons, Sixth Street Tlieatre, Coshocton, Ohio. OUTRIDERS, THE: Joel McCrea, Arlene DahlDoubled with “Please Believe Me.” This is a dark western — no good on a moonlight night. Advise driveins not to use — business below normal. Flayed Sunday, Monday, October 14, 15. — Irving Hulst, Tri-States Drive-In Theatre, Matamoras, Penna. SHOW BOAT: Kathryn Grayson, Howard Keel — Tops from every angle. A show that Joe E. Brown really steals. A credit to the industry. Played Thursday, Friday, Saturday, October 11, 12, 13. — Howard S. Phillips, Congress Tlieatre, Marcus Hook, Pa. Monogram BOWERY BATTALION: Leo Gorcey, Huiitz Hall — Another Bowery Boys hit. Comment and draw good. 38 Played Friday. Saturday. October 12, 13. — L. Brazil, Jr., New Theatre, Bearden, Ark. SILVER RAIDERS: Whip Wilson, Andy ('lyde — Not bad for a western. Always enjoy seeing Ken Duncan, the villain, as he and I went to school together. Played Friday, Saturday, October 12, 13.— Harland Rankin, Beau Theatre, Belle River, Oi^t., Canada. RKO-Radio SONG IS BORN, A: Danny Kaye, Virginia Mayo — Nothing outstanding. Some liked it and some didn’t. There are a few laughs, but a weak plot. Small attendance. Small town patronage. Flayed Wednesday, Thursday, October 10, 11. --Tom Poulos, Paonia Theatre, Paonia, Colo. Realart HE’S MY GUY: Joan Davis, Dick Foran — Pullled “Lorna Doone” and put this in on short notice. This is what small towns need. Business on Sunday up 50% over the week before, and concessions double! This may be corn, but let’s hope they find more seed to plant like this. What we need are more laughs and less so-called sophisticated comedy. Played Sunday, Monday, Tuesday, October 21, 22, 23. — Edwin A. Falk, Sr., Roxy Theatre, Billings, Okla. Republic HIT PARADE OF 1951: John Carroll. Marie McDonald— Not too strong an attraction. Doubled it with “Smuggler’s Gold,” but business onlv fair. Flayed Wednesday, Thursday, October 10, 11. -Harland Rankin, Rankin Enterprises. Chatham, Ont., Canada. IN OLD AMARILLO: Roy Rogers, Penny Edwards This nicture gave us a nice weekend lift. Rogers still O.K. Played Friday, Saturday, October 5, 6. — Harland Rankin, Plaza Theatre. Tilbury, Ont., Canada. STORM OVER BENGAL: Patric Knowles, Rochelle Hudson — Nice picture. Doubled it with “In Old Amarillo” and it did very well. Played Friday, Saturday, October 5, 6. — Harland Rankin, Plaza Theatre, Tilbury, Out., Canada. Twentieth Century-Fox I’D CLIMB the highest MOUNTAIN: Susan Hayward, William Lundigan — We did just a little better than average on this picture. It is a good one and you can’t go wrong on it. Small town patronage. P'layed Sunday, Monday, Tuesday, September 30, Octol>er 1, 2. — Tom Poulos, Paonia Theatre, Paonia. ColO'. MR. BELVEDERE RINGS THE BELL: Clifton Webb, Joanne Dru— Have the utmost respect for Webb, but this one didn’t click. Think thev rang the bell on Webb with “For Heaven’s Sake.” If they want to keep him up. they better get back on “Cheaper by the Dozen” type of pictures. Business wav below normal for a change. Small town, farmers, oil workers. Played Wednesday, Tlmrsday, October 10, 11. — Edwin A. Falk, Sr.. Roxy Theatre, Billings, Okla. SUSANNAH OF THE MOUNTIES: Shirley Tern pie, Randolph Scott— Just fair picture — nothing to write home a^ut. Played Friday, Saturday. October 12, 13. — Harland Rankin. Rankin Enterprises, Chatham, Ont., Canada. United Artists FABIOl^: Michele Morgan, Henri Vidal — A French picture made in Italy and dubbed in English! How confusing can one get? Many people commented favorably and it has a certain amount of appeal, even in this small community. It’s only worth a midweek date, however, and you can’t get off first base with a percentage deal. Buy it right and the novelty of the picture and its obviously exploitable qualities may do some business for you. After a very slow start, the picture climaxes with torture sequences that aren’t for the squeamish. The cuts from the original running time are very obvious and lend a confused quality which a narrator tries to eliminate, but not too successfully. Played Tuesday, Wednesday, September 25 , 26. — William Hayden, Vacaville 'Theatre, Vacaville, Calif. JACKIE ROBINSON STORY: Jackie Robinson, Ruby Dee — This one brought out the ball fans. It is a very good picture and very well handled. Good crowds, but nothing extra. Small town patronage. Played Wednesday, Thursday, October 3, 4. — Tom Poulos, Paonia Theatre, Paonia, Colo. WHEN I GROW UP: Robert Preston, Martha Scott — A very good picture, similar to the “Huckleberry Finn” type. Should do very well in towns where the schools will work with you. — L. Brazil, Jr., New Tliea tre, Bearden, Ark. Universal International BUCK PRIVATES COME HOME: Bud Abbott, Lou Costello — At last we got the front seats dusted off! Real draw — play it. Played Monday, Tuesday. October 8, 9. — Harland Rankin, Plaza Theatre, Tilbury, Ont., Canada. IRON MAN, THE: Jeff Chandler. Stephen McNally, Evelyn Keyes — Unless you are in a town that goes for boxing and likes rough stuff, don’t play this. It’s well acted, but we had the lowest gross in many months. Small towns, farmers, oil workers. Played Sunday, Monday, Tuesday, October 14. 15, 16. — Edwin A. F'aik. Sr.. Roxy Theatre, Billings, Okla. LADY FROM TEXAS, THE: Mona Freeman, Howard Duff— This went over well for us— was liked by all. Business average for a change. Played Friday. Saturday, October 19. 20. — Edwin A. Falk, Sr.. Roxy Theatre, Billings, Okla. Warner Bros. captain HORATIO HORNBLOWER: Gregory Peck, Virginia JIavo — Good color, nlentv of action, heautifully acted. Good for any playing date. Will nlease all. Placed Fridav. Satuday. O'-tober 19. 20.— Howard .S. Phillips, Congress, Marcus Hook, Pa. HM THORPE— ALL AMERICAN: Burt Lancaster. Phyllis Thaxter— Good entertainment for all classes of audience with enough action and sentiment to please all. Did verv well. Played Sunday, Monday. October 7. 8 —Howard S. Phillips, Congress Theatre, Marcus Hock, Pa. OPERATION PACIFIC: John Wayne, Patricia Neal We had a little better than average matinee but the usual crowd on Sunday. Monday, Tuesday. Tltis picture was well liked bv those who saw it. Small town patronage. Plaved Sunday. Monday. Tuesday. October 7, 8. 9.— Tom Poulos, Paonia, Paonia, Colo. MOTION PICTURE HERALD. NOVEMBER 3, 1951