Motion Picture Herald (Oct-Dec 1951)

about Products ^ news and views nf the market and its snnrces nf snpply Display Light Fixtures For Varied Conditions Display lighting-fixtures for application to a wide variety of conditions have been marketed by the Revere Electric Manufac turing Company, Chicago. Called the “Show-Master,” the equipment is designed for either R-40 or PAR-38 lamps, preferable of 150 watts. The reflector is of torpedo shape and is finished in satin grey enamel. It measures 6x9^ inches. The fixture is available for attachment to a wall or suspension from a ceiling, or it can be mounted flush with the ceiling (as indicated in the accompanying photograph). The reflector is adjustable on a swivel, and the swivel is held firm by tension rather than set screws or springs. Also available are glass color filters, which are provided with clips that snap on to the reflector. Louvres can be had on order. Manager's Name Plate And Bulletin Board ITEMS FOR a manager’s office pointed out as suitable Christmas gifts are a desk name plate and a bulletin board with a name plate at the top of the frame, which have been added to the line of the Associated Ticket and Register Company, New York, manufacturers of illuminated directional signs, changeable indoor letters, and sand urns for theatres. The bulletin board has a cork facing ^-inch thick, backed up by j4^-inch Upson board, with the whole framed in 2-inch wood. Sizes range from 18x24 to 30x38 inches, but boards can be made up for any space. The desk plate consists in a triangular wood base on which is mounted a plastic plate into which the name is etched. The plate can be had in a choice of fluorescent red, clear Lucite, or Bakelite. Chute Type Base for Coin Changer Conversion A BASE for converting the company’s “M. P. Jr.” coin changer to a roll-out type, has been made available by Metal Products Engineering, Inc., Los Angeles. The changer is placed on top of the base, and its feet fit into recesses provided. No attachments are used. Coins are released in the regular manner and roll out into a coin cup situated on the left hand side near the back of the base. The cup has slanted edges for easy coin removal. Either old or new “M. P. Jr.” changers fit the base and it has the same aluminum construction and gray hammertone finish as the changer. PROJECTION ACCESSORIES A new line of devices and tools for the projection room have been announced by the Signal Electric Engineering Company of Aliquippa, Pa. The products include a changeover for picture and sound. Other items are : Round leather belting punch and hand tool for joining belting. Foot switches for changeovers. Safety controls and stop switches for emergency use in the event of film breaks. DRIVE-IN MARKET LIVELY An upturn in sales, with emphasis on the drive-in field, is reported by The Ballantyne Company, Omaha, as having taken place since publication of the National Production Authority’s new regulations governing theatre construction (Order M-4A, which went in effect October 1st). Thirty-one drive-ins were equipped in a single month, according to J. Robert Hoff, sales manager. These and the many others equipped with Ballantyne projection and sound apparatus during a period starting in September, were distributed through most sections of the country. • TV BUYINC INCREASES Rapid extension of the number of theatres with television equipment is indicated hy the increasing number of orders, it is reported by National Theatre Supply, distributors of both the instantaneous and intermediate (film) systems developed by General Precision Laboratories, Pleasantville, N. Y. Most of the more recent orders, it is pointed out, have been for the instantaneous, or direct view, type; however, many theatres have ordered the “Videofilm” system, which employs 16mm film. CATALOG SUPPLEMENTED A supplement to the catalog of the S. O. S. Cinema Supply Corporation, New York, has been issued, comprising 41 pages describing equipment for cameramen, studios and laboratories. SERVICE CONTRACTS UP Substantial gains in the sale of comprehensive service and parts replacement plans to theatres, particularly drive-ins, are reported by the RCA Service Company, Camden, N. J. According to George F. Sanders, manager of sales and merchandising for the company’s Technical Products Division, the contracts cover regularly scheduled service calls, emergency service, parts protection for both sound and projection equipment, and in-car speaker repairs. BEHER THEATRES SECTION 27