Motion Picture Herald (Oct-Dec 1951)

No one else serves the industry like Westrex! The complete theatre supply and service organization maintained by Westrex is the answer to every theatre equipment problem in 62 countries outside the U.S.A. and Canada. Offices in more than 100 cities are staffed with engineers trained by Westrex who have installed over 5000 Western Electric and Westrex Sound Systems. These trained engineers also service our systems plus hundreds of installations of other makes. Each office also handles complete lines of associated theatre equipment and accessories and maintains stocks of spare parts. For studios throughout the world, Westrex offers a full line of Western Electric and Westrex studio recording equipment and accessories to meet every recording and rerecording need. These equipments — like Westrex Theatre Sound Systems — are the outcome of many years research by Bell Telephone Laboratories and the Westrex Hollywood Laboratories. Special information and catalogs are offered free by advertisers in this issue, as listed below. Write for them direct — or use the Theatre Supply Mart Postcard {page 29) with reference numbers as given in Index of Advertisers on same page. Adler S ilhouette Letter Company: Catalog on Sectional displays and Glass-in-Frame equipment. American Playground Device Company: Literature on playground equipment and picnic grill. Bausch & Lomb Optical Company: Information on projection lenses. Ballantyne Company: Literature on soundhead. Breuer Electric Manufacturing Company: Bulletin No. 584 on vacuum cleaning. Century Projector Corporation: Information on projection and sound systems. Chicopee Manufacturing Company: Free sample of Lumite plastic upholstery fabric. Droll Theatre Supply Company: Literature on carbon savers. GoldE Manufacturing Company: Bulletin No. 501 on sand urns. Flowers of Hawaii, Ltd.: Write Dept. BT-ll-51 for full details on orchid promotion. Kliegl Bros.: Catalog on stage and theatre lighting. Manko Fabrics, Inc.: Samples of curtain and upholstery fabrics. Marsh Wall Products, Inc.: Folder in color illustrating modernization ideas. Motiograph, Inc.: Literature on projectors. National Studios: Catalog on slides. National Super Service Company: Free demonstration of vacuum cleaner. Payne Products Company: Literature on carbon savers. Peoples Display Frame Company: Catalog on display frames. Ruben, Inc., Marcus: Samples and illustrations of theatre uniforms. Spencer Turbine Company: Bulletin No. I 14-E, "Guide to Easier Cleaning." Strong Electric Corporation: Free demonstration of Mighty "90" projection arc lamp, utility lamp, arc spotlamps, incandescent spotlights, rectifiers. Wagner Sign Service, Inc.: Catalog on changeable copy display equipment. Williams Screen Company: Samples of silver or white projection screen material. Lighting Equipment Sales Reflect Theatre Activity Kliegl Brothers, New York, pioneer in the development of theatrical and studio lighting equipment, reports a lively market for the company's wide variety of products in many foreign countries as well as in the United States. The firm's export department has been particularly active during the past year, reflecting construction and rehabilitation of theatres throughout the world. Developers of the famous "Klleglights," the company now manufactures a complete list of equipment for built-in light sources in theatres, stage lighting equipment of all kinds, fixtures for drive-in theatres, mushroom and pylon and flood lighting equipment for drive-ins, a variety of light sources for motion picture production and television studios, as well as accessories for the application of such products. All types of Kliegl equipment are pictured and described in the company's recently Issued catalog prepared by Andrew J. McGregor. This is available on request from the home office in New York {321 West 50th Street). REMEMBER: Whatever you need, Westrex has it! For Theatres outside U. S. A. and Canada Westrex Master, Advanced and Standard Sound Systems feature the Academy Award-winning Hydro Flutter Suppressor in their sound heads. Amplifiers ranging from 15 to 100 watts output and Western Electric backstage speaker systems offer a choice to meet any theatre’s needs. Westrex Master Sound System T For Studios Everywhere Seven complete Western Electric and Westrex recording systems record on photographic or magnetic film, 35 or l6mm, variable area or density, direct or negative-positive. Rerecorders offer a choice of 100 mil standard, 100 mil or 200 mil push-pull, 35mm or 16mm, photographic or magnetic. Westrex Standard Magnetic System Research, Distribution and Service for the Motion Picture Industry Westrex Corporation 111 EIGHTH AVENUE, NEW YORK II, N. Y. HOLLYWOOD DIVISION, 6601 ROMAINE STREET, HOLLYWOOD 38, CAL. Lef us pu/ NEW LIFE into your OLD CHAIRS We have serviced hundreds of theatres and welcome your inquiry. Our staff of trained repairmen will put new liie and new beauty into your old theatre chairs without any interruption to your daily show. We rehabilitate or supply new cushions, replace parts and reupholster any style or make of theatre chairs. Make your seating problem our problem. Write today; outline your needs. MANUFACTURERS: Foam Rubber and Spring Cushions— Covers for Backs and Seats DISTRIBUTORS: Upholstery Fabrics and General Seating Supplies SERVICES OF: Periodic Inspection and Service — Installation — Rehabilitation “Better Your Theatre and You Better Your Boxoffice.” THEATRE SEAT SERVICE CO. 160 HERMITAGE AVENUE • NASHVILLE, TENNESSEE YOU'LL SAVE TIME . . . and be able to detail your requirements, by writing advertisers direct. Many of htem provide coupons specifying literature for your convenience. . . . However, if you prefer to use the service of the Theatre Supply Mart, you need only to indicate the items by reference number on the detachable postcard provided in the Mart on page 29. 28 MOTION PICTURE HERALD, NOVEMBER 10. 1951