Motion Picture Herald (Oct-Dec 1951)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1951
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1951)
Leaf #:
000506
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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A. Drive ia the Drive-In By Stan Redding Staff Writer DRIVI^-IN theatres — like their first cousins, the indoors theatres — are devised for entertainment. But unlike tlie indoor theatre, you don’t have to depend on tlie feature picture for your fund. The size of the outdoor cinema, and the lack of restrictions placed on the customers, sometimes comhine to give the drive-in theatre ail the elements of Grand Central Station, with the accompanying confusion and amusement. They must have, for instance, a lost and found department — the manager, usually — because everything that a person would lose anywhere else is lost at drive-in theatres — including the bahy. That’s right. There is an average of eight to 10 persons a month who drive off after a feature, leaving junior behind. And, thanks to an acute awareness of this situation on the part of the management, eight to 10 persons a month get junior back. ‘'Who, me? Sure, I’m miapping beans,” saps this lady patron, as she and her husband sit in their car and combine business noth pleasure. * * * “Lost children” sometimes keep theatre yyimmgers, like Jack Farr, busy doling out popcorn until parents can be located. 42 MOTION PICTURE HERALD, NOVEMBER 24, 1951