Motion Picture Herald (Oct-Dec 1951)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1951
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1951)
Leaf #:
000508
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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(Continued from preceding page) Macdonald Carey — A natural for the Betty Grable fans and after this picture she will no doubt have a lot more. The story is weak, but the music and Betty are great. A good box office draw any time. Miss Grable is especially delightful in this. Played Thursday, Friday, November 1, 2. — Kenneth J. Sniffin, President Theatre, Manchester, Ga. MILLIONAIRE FOR CHRISTY, A: Fred MacMurray, Eleanor P’arker^ — Had comparatively new date on this for small town. A number of the audience said it was silly. Sometimes the silly ones go over, but this didn’t do much here. Played Sunday, Monday, October 28, 29. — S. W. -Booth, Booth Theatre, Rich Hill, Mo. TAKE CARE OF MY LITTLE GIRL; Jeanne Crain, Jean Peters — A good picture and the performers do a good job. Fox is really going to town lately. It’s a little hard on the sororities though — they aren’t quite as bad as they are shown. Good story and a fine performance by the male lead — whoever he is. Sho-uld be recommended for all situations, I believe. Business fine — people well pleased. Played Thursday, Friday, October 18, 19. — Kenneth J, Sniffin, President Theatre, Manchester, Ga. United Artists DESTINATION MOON: John Archer, Warner Anlerson — Unusual show that needs a lot of exploitation. Some liked it and others did not understand what it was all about. We ran it too late to do much business. Played Wednesday, Thursday, October 24, 25. — S. W. Booth, Booth Theatre, Rich Hill, Mo. DESTINATION MOON: John Archer, Warner Anderson— This picture will gross more at the box office now than it would have a year ago. Not a bad picture. Play it on a double bill — it will please all types. Played Sunday, Monday, November 4, 5. — Trail Theatre, Houston, Texas. Universal International FRANCIS GOES TO THE RACES: Donald O’Con nor, Piper Laurie — Good foolish horseplay. People seemed to get a kick out of it, but it failed to come up to the previous “Francis’ picture. Average business with higher film rental. Played Friday, Saturday, Sunday, Monday, Tuesday, October 12, 13, 14, 15, 16. — Francis and Camea Theatres, Newberg, Ore. KATIE DID' IT: Ann Blyth, Mark Stevens — Good show that pleased most everybody. Played Friday, Saturday, November 9, 10. — S. W. Booth, Booth Theatre, Rich Hill, Mo. PRINCE WHO WAS A THIEF, THE: Tony Curtis, Piper Laurie — Not wonderful, but good. Piper Laurie is excellent and should progress to better pictures soon, for she really has talent and could add a lot to almost any type of light picture. Business good, though not outstanding. Tony Curtis is good, but needs a few more pictures before going class A. People liked this, and it is good for its type. Played Wednesday, October 24. — Kenneth J. Sniffin, President Theatre, Manchester, Ga. Warner Bros. CAPTAIN HORATIO HORNBLOWER: Gregory Peck, Virginia Mayo — Not in the top bracket as Warners want you to believe. A fair picture which should be sold on a flat rental basis.— Trail Tlieatre, Houston, Texas. Now . . . RCA ready 10 SJAKE liM MILLIONS in your theatre business Offers bold new plan to help you modernize now on low-cost credit Effective immediately: For you, the theatre owners, RCA now makes available additional millions of dollars in new credit financing in an all-out effort to give you the theatre equipment you need to modernize right now for better house appeal, bigger grosses! % Get full story. Call your RCA Dealer . , , today. THBATRC CQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DEPT. CAMDEN, N.J. Short Product in NEW YORK— Week of Nov. 19 CRITERION: Recording Session RKO Feature: The Blue Veil RKO GLOBE: Football Plays Pay Off 20th-Fox Golden Egg Goosie 20th-Fox Feature: The Desert Fox 20th-Fox MAYFAIR: Helpful Geni 20fii.Fox Feature: Detective Story Paramount PARAMOUNT: Party Smarty Paramount Feature: Two Tickets to Broadway RKO RIVOLI: Harvest Time 20#li-Fox Spain Republic Feature: Fixed Bayonets 20th-Fox ROXY: Beaver Troubles 20th-Fox Feature: Golden Girl 20th-Fox First Run Houses WARNER: King of the Outdoors . Warner Bros. The Knife Thrower Warner Bros. Ballot Box Bunny Warner Bros. Feature: Come Fill the Cup Warner Bros. CHICAGO— Week of Nov. 19 STATE LAKE: Catnapping MGM Feature: An American in Paris MGM SURF: Japan, Island Empire Universal Feature: The Lavender Hill Mob Universal ZIEGFELD: Rhodesia 20fii-Fox Papa's Helper 20th-Fox Feature: Love Nest 20th-Fox CARNEGIE: Lucky Ducky MGM Feature: The Wooden Horse Snader FORT WORTH: Randolph Scott, David Brian — Very average western in color that failed to even pay house expenses over four days’ run. I noticed the so-called high bracket westerns are becoming very cheaply produced and are about in a class with the small westerns of past years. Played Wednesday, Thursday, Friday, Saturday, October M, November 1, 2, 3. — Francis and Camea 'Theatres, Newberg, Ore. ON MOONLIGHT BAY: Doris Day, Gordon MacRae — A better picture than “Show Boat.’’ It’s homey, family entertainment. Everyone will tell you, “Now that’s a real picture.” Played late and business was only average. Played Saturday, Sunday, Monday, October 20, 21, 22. — Samuel Goldstein, Paxtang Theatre, Paxtang, Penna. STRANGERS ON A TRAIN : Farley Granger, Ruth Roman, Robert Walker — This will draw — early or late. Startling action drama. Robert Walker’s performance was convincing. Maybe that’s why the show had realism and did business. — Samuel Goldstein, Paxtang Theatre, Paxtang, Penna. THREE SECRETS: Eleanor Parker, Patricia Neal --A good picture which held up well with a couple of shorts. Average business. Small town. Played Wednesday, 'Thursday, November 7, 8. — Tom Foulos, Paonia Theatre, Paonia, Golo. Shorts Paramount FARMER AND THE BELLE: Popeye— Rarely if ever do you see a poor Popeye cartoon, and this one is up to the usual good standard. They like them here and I hope they will continue to be as Rood as this one. — Kenneth J. Sniffin, President Theatre, Manchester, Ga. FIESTA TIME: Screen Songs — A good bouncing ball cartoon. If your audience likes to hum or sing along with the bouncing ball once in a while, this is a good short to show^ them. A satire on old Mexico, it is well done. — Kenneth J. Sniffin, President Tlieatre, Manchester, Ga. RKO-Radio CHINATO'WN CHUMP: Leon Errol Comedy^ — Good Errol comedy — enjoyed by all — Pat Fleming, Gail Theatre, Round Pond, Ark. CHINATOWN CHUMP: Leon Errol Comedy — Our folks enjoy Leon’s two reelers. Sorry to hear that he recently died. This short was up to Leon’s par — good entertainment. — Curtis B. Willard, Victory Theatre, Loxley, Ala. DUDE DUCK: Walt Disney — Up to par with Donald’s usual. The kids all like him. — Curtis B. Willard, Victory Theatre, Loxley, Ala. NEWLYWEDS* EASY PAYMENTS; Comedy Special — Better two reel comedy than I expected. — Pat Fleming, Gail Theatre, Round Pond, Ark. R’COON DAWG: Walt Disney Cartoon — As with all of Disney’s shorts, this was tops. — Curtis B. Willard, Victory Theatre, Loxley, Ala. Warner Bros. HIS BITTER HALF: Merrie Melodies Cartoon — Warner Brothers can give MGM a good run for their money if they keep making cartoons as good as this one. Tom & Jerry have long been favorites of mine, but this little black duck is really great. Audience loved it I — ^Kenneth J. Sniffin, President Theatre, Manchester, Ga. Exhibitor Group Plans Boston Meeting Dec. 4 Independent Exhibitors, Inc., plans a oneday meeting at the Copley Plaza Hotel in Boston December 4. According to Ray Feeley, executive secretary, the day’s business sessions will be climaxed by a banquet. Trueman T. Rembusch and Abram F. Myers, president and general counsel, respectively, of national Allied, are expected to attend. Exhibitor members serving on the various committees are: Yearbook, W. Leslie Bendslev, chairman, with James Guarino and Ray Feeley; Publicity, Norman Glassman, chairman, with Edward Eider and Richard Stevens ; Registration, Melvin Safner, chairman, with Theodore Rosenblatt and Adeline Struzziero. Irving Isaacs is chairman of the program Committee, with Nathan Yamins and Arthur Howard, and Leonard Goldberg is head of the Entertainment Committee, with Walter Mitchell and Daniel Murphy. Philbrick Honored by Massachusetts "Day" Governor Paul A. Dever of Massachusetts has signed legislation proclaiming November 27 as “Herbert A. Philbrick Day” throughout the state, in honor of Herbert A. Philbrick of Melrose, Mass., the man who for nine years posed as a member of the Communist party while acting as an undercover agent for the FBI. While working for the FBI, Mr. Philbrick was employed by the Mullin and Pinanski New England Theatres as assistant advertising exploitation director. HENRY R. ARIAS PURCHASING AGENT Foreign and Domestic Film Dis+ributlon 729 7th Ave., N. Y. 19, N. Y., Circle 5-4574 Servingthe IndustrySInce 1913. Negotiations In Any Language CABLE; HENARIAS. N. Y. I 40 MOTION PICTURE HERALD, NOVEMBER 24, 1951