Motion Picture Herald (Oct-Dec 1951)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1951
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1951)
Leaf #:
000511
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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/ Being a reasonable facsimile of a two-page feature article which appeared in the Sunday rotogravure magazine section of the Houston Chronicle, with pictures by a staff photographer and story by a staff writer. It's a fine example. V Jack Farr, manager of the New Trail Drive-In, largest in the Houston area (and only eight blocks from the fabulous Shamrock hotel), promofed this fine newspaper story in the Houston Chronicle, by the simple expedient of just asking for it. It made a good story, and both newspaper and drive-in theatres were pleased with the result. In fact. Jack says, this article has done the drive-in theatres in Houston more good than any other type of promotion or advertising. Every drive-in has been filled to capacity since the article appeared in the October 14th issue of the Chronicle’s Sunday magazine. Theatre patrons mention the piece and say it brought them to the drive-in, often for the first time. The editor of the Chronicle told Jack he had received more good comments on this story than any he has ever run in the magazine section. We urge Round Table members to keep this layout, to offer in evidence to your editor, in season. We apologize to Stan Redding, by-line writer, who wrote the original story that filled fhis space. We can only show you how It started, but if and when you duplicate this stunt, it should be your story by your local newspaper man, and not a copy of what was written in Houston. By all means, dramatize, personalize and mechanize this feature article to fit your situation. — JV.B. An evening at a drive-in can also mean eating there. A Pup and his Owner can both enjoy drive-in movies. The day’s neivs gets a once-over during intermission. Service with a smile is the motto of this portable food and drink bar. MANAGERS' ROUND TABLE. NOVEMBER 24. 1951 43