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THE CINEMA AT FRAMINGHAM, MASS., continued
■ Below is pictured the foyer from the position of the ticket taker, who stands in the middle of the floor a short distance from the refreshment stand, without the "formality" of barriers. At left in the picture is a section of the exit doors. Beyond the steel-and-concrete stairway to the balcony level is lounge areas. Adjoining this are the main floor restrooms; others are on the mezzanine. Except where glazed, foyer walls are principally cinder block partitions merely painted powder blue. In the lounge, however, they are finished in the same ribbed Zourite porcelain enamel used to face a lower course of the facade, beyond glazing. Carpeting is red and black. The ceiling is Acousti-Celotex.
MOTION PICTURE HERALD, DECEMBER I, 1951
■ The view toward the rear of The Cinema auditorium Indicates the continuity of a treatment neutral both as to scale and tone, causing the walls to recede "Infinitely" In an optical effect akin to that of space. All of the perforated metal surfaces are toned light gray with a flat oil paint; light is thus diffused, with the rear-facing surfaces of the angles appearing only slightly darker than the others. (To use a flat surface would require finishing In a darker tone, thus diminishing the effectiveness of the screen light.) . . . This view of the auditorium also indicates the unusual seating plan, in which sightlines, rather than uniformity of assembly, controlled locations. Chairs are staggered "at will" with strict reference to the screen — rows are indented variously, instead of in a regular alternate scheme, and there are occasional gaps between chairs within rows. An incidental effect is a "feeling" of living-room-like informality. There are nine rows of Kroehler push-back chairs in the balcony, spaced 38 inches back to back; and 29 rows of Kroehler chairs on the main floor, spaced 36 inches. The first row is 26 feet
from the 28-foot screen; the farthest row (in the balcony) is only 126 feet from the screen, giving The Cinema a maximal vision factor of only 4I/2W. Acoustical treatment consists in fibreglas "at random" behind the perforated metal of the side walls, and solidly In the rear wall, balcony fascia and ceiling. The ceiling curves in a broadening arc toward the screen end, and hidden in Its edge are reflector lamps with color roundels for intermission lighting. The floor slope is of dual-incline type, and with the balcony therefore relatively low and moderately graded, no excavating was required.
. . . the principles of "neutral" auditorium treatment applied at The Cinema are discussed in relation to existing auditoriums beginning on the opposite page.