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Patrons are coming back —
isVOl/^
THEAIRE READY?
lliat first impression coiiiits and y o u r house will he plenty impressive with a renovated front hy . tt n Pohloeki.
RECENTLY MODERNIZED BY POBLOCKI AND SONS:
Fox-Bay Theatre, Milwaukee, Wls.
Canal Drive-in, Tucumcari, N.M.
Moonlite Drive-in, South Bend, Ind.
Palo Theatre, Lowell, Ind.
State Theatre, Westerville, Ohio State Theatre, Spring Valley, Minn.
Louisa Theatre, Carnegie, Pa.
Times Theatre, Chisholm, Minn.
A/'T y/lUl materials are
Hu I riUlf~ still available
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Anv so?fS
21S9 S. KINNICKINNIC AVC. MILWAUKEE 7. WISCONSIN
THE ASHCRAFT C-70 PROJECTION LAMP
Suprex Projection at its best is obtained with the Ashcraft C-70. Either 7mm carbons from 45-50 amperes or 8mm up to 68 amperes.
Precision operation at all currents. Ball and Roller bearings throughout — 14" high speed reflector.
THE ASHCRAFT SELENIUM RECTIFIER
50 to no Amps.
3 phase — 190 to 240 Volts Suitable for all types of lamps. Long life — high efficiency and smooth operation.
sashCRAFT
MANUFACTURING
COMPANY
36-32 Thirty-Eighth Street Long Island City 1, N. Y.
Zhe ‘Dme-in . .
ir A Department Cnnilucted hy WILFRED P. SMITH
. . . for many years manager of regular theatres, then drive-in manager and later drive-in circuit executive in charge of planning, construction and operation; now operator of his own drive-in at Ledgewood, N. J.
For the Refreshment Stand
—cuUe4 tite 1051 hftel Jkou exhikiti
.AMONG THE kinds of food and drink serving equipment displayed at the huge National Hotel Exposition in New \ ork in November, were a number applicable to refreshment services, especially those of drive-ins. Several types of soft drink dispensers were exhibited which handled from a few to many different kinds of beverages.
Of those 1 had not examined before, I particularly noted those of Carbonic Dispenser, Inc., of Canfield, Ohio; and the Ajax Corporation of America of Evansville, Ind. The new dispensers appear to lay great stress on ease of cleaning and maintenance, which is certainly a welcome advance to the theatre operator.
For those of us who prepare coffee and do not Avish to have the expense of burning fuel for our bigger coffee urns when attendance does not justify such an expenditure, d'ricolator Company, Inc., New York, has a most practical piece of equipment. It is the portable “Tricolator.”
This coffee maker boils the tvater and brews the coffee in the same unit, Avhich can be conveniently placed at an advantageous location simply by plugging it into a 110-volt outlet. It has a pilot light to signal w'hen the water is boiling, and another to signal when the coffee is ready for serving. For early spring and late fall drive-in stand operation, the “Tricolator” is a handy piece of equipment to have around.
d'he increasing popularity of pizza, or tomato pie, among drive-in patrons has set manufacturers of the ovens to work on more efficient models. On display at the exposition was the Peerless pizza oven for gas; and the Hotpoint all-purpose bake
oven, which is electric. (At the Garden Auto-Torium we shall have a Hotpoint oven next spring.)
FRENCH FRY PRODUCTS
It would pay many a drive-in operator to look into Hotpoint’s custom-matched counter kitchen. For months now Ave have been using their fry kettle for franks and French fries, in addition to their roll warmer. The results have been most gratifying, both as to efficiency and maintenance. Thermostatically controlled, they have heating elements which quickly provide the proper temperatures in the preparation of franks and potatoes.
Due to the continuous pressure that deep-frying equipment is under during the operating hours of a drive-in, I have a “pet” product in “SavOil,” made by Savoil, Inc., of Atlanta. “SavOil” is an antioxidant that retards rancidity and adds fresh life effectively to edible fats, oils and shortening. Simply by adding one teaspoonful per day to each new batch of oil, it will double the usual life of filling and at low cost, according to my experience. Already in one season’s operation we have cut our shortening costs over 40%. The sizes of our deep fry units are 25 and 15 pounds, and one or the other is used according to the number of patrons.
Another product of the same company that I found worth a trial is “Spud-Nu.” The purpose of this product, which is used in the advanced preparation of freshly-cut potatoes, is to keep the peeled tubers fresh for days without the use of water.
As we all know, French fried potatoes is one of the most popular items at a drive
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MOTION PICTURE HERALD, DECEMBER I, 1951