Motion Picture Herald (Oct-Dec 1951)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1951
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1951)
Leaf #:
000535
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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THE MART Index to products Advertised & described in this issue, with • Dealer directory • Convenient inquiry postcard Firms arc numbered for easy IdenfMeatiae in using postcard. Dealer indications refer to listing on following page. ADVERTISERS NOTE: See small type under advertiser's name for proper reference number where mere than one kind of product is advertised. Reference Adv. Number Page 1 — Adler Silhouette Letter Co 35 Changeable letter signs; Front-lighted panels for drive-ins (lA), back-lighted panels (IB), and changeable letters (IC>. All dealers. 2 — American Seating Co. 13 Auditorium chairs. NTS and direct. 3 — Ashcraft Manufacturing Company, C. S.. . 16 Projection aro lamps (3A), rectifiers (3B). Unafnil ated dealers. A — Automatic Devices Co 34 Curtain bracks. Unaffiliated dealers and direct. 5 — Ballantyne Co., The 17 Drive-in speakers. Dealers: 1, 4, 7, 14, 21, 22. 34, 37, 45, 49, 57, 61, 62. 67, 71, 78, 81. 94, 97, 101, KM, 112, 115, 122, 125. 126. K2. 6 — Bausch & Lomb Optical Co 28 Projection lenses. NTS dealers marked * and I, 6, 7. 8, 10, II. 12. 17. 23, 24. 25. 32. 34 , 38 , 42. 44. 49, 55. 57 , 58. 61. 65. 70. 76 . 83 , 84. 86. 87. 91. 93, 101, 103, 104, 108. 109, 115, 118, IIS. 122, 127. 7 — Breuer Electric Manufacturing Co 18 Vacuum cleaners. Direct. 8 — Cali Products Co., The 15 Carbon savers. All dealers. 9 — Coca-Cola Co 2nd Cover Soft drinks. Direct. 10 — Droll Theatre Supply 31 Carbon savers. Direct. M — F & Y Building Service, The 34 Architectural design and building service. 12 — GoldE Manufacturing Co 35 Ticket dispensers. All dealers. Reference Adv. Number Page 24 — Norpat Sales, Inc. 35 Hanover carbon saver. 25 — Novelty Scenic Studios, Inc 35 Interior decoration. Direct. 26 — Payne Products Co 18 Carbon savers. NTS Denver, Albany. Memphis and dealers 12, 20. 24. 40. 44. 58, 59. 70. 83. 108, 113. 115. 118. 122. 129. 27 — Poblocki & Sons 16 Theatre fronts (27A), marquees (27B). All dealers. 28 — Raytone Screen Corp 31 Projection screens (28A), projection lenses (28B). Direct. 29 — RCA Service Co 17 Projection and sound maintenance service. 30 — Robin, Inc., J. E 30 Motor-generators. Direct. 31 — S. O. S. Cinema Supply Corp 35 Distributors. 32 — Shearer Corp., B. F 35 Projection screens. Authorized dealers. 33 — Sportservice, Inc 18 Concession service. 34 — Streuber & LaChicotte, Inc. 35 Vocalite projection screens. 35 — Strong Electric Co 30 Rectifiers. All dealers. 36 — Wagner Sign Service, Inc 5 Changeable letter sign equipment. All dealers. 37 — Westrex Corp 34 Foreign distributors. 38 — Williams Screen Co 15 Projection screens. Direct. 39 — Wrigley, Jr., Co., Wm 23 Chewing gum. EDITORIALLY . . . NEW 7V2-TON AIR-CONDITIONER, page 33 Self-contained cooling equipment with compressor of 7*/2-h.p., adapted to either direct space or duct application, announced by Frigidaire Division of General Motors. Postcard reference number E40. NEW CLEANING AIDS, page 33 "Zax" for water closet scale and rust; "Vip." combination soap and disinfectant (both by Hysan Products Company): "Renovair," deodorant for room or ventilating system application (BoyleMidway, Inc.): "Staize-Clene," enamels compounded with "Syncon" to resist dirt (Enterprise Paint Manufacturing Company). Postcard reference numbers: "Zax," E4I: "Vip," E42; "Renovair," E43; "Staize-Clene," E44. SPECIAL REFRESHMENT BAGS, page 24 Three new types — popcorn bag permitting several top foldings, one for frankfurters, one for hamburgers, etc. — added to line of the Rex Specialty Bag Company. Postcard reference number E45. FLEXIBLE VENDING CART, page 24 Wheeled container for bottle goods and solid refreshments, designed for rough terrain and easy turning. Postcard reference number E46. HOLIDAY CANDY SPECIALTIES, page 24 Children's mix in 5^ stocking package, offered by Leaf Brands: Postcard reference number E47: and Easter and Valentine's Day assorted items Including 5^ and 10^ packs, announced by Chase Candy Company: Postcard reference number E48. PORTABLE WARMER OR COOLER, page 24 All-metal container for keeping foods hot or cold, standard model with removable sandwich tray, marketed by Acton Manufacturing Company. Postcard reference number E49. 13— Griggs Equipment Co 35 .48^' ^ further information concerning products referred to Auditorium chair.. Direet. page. Write correspoudiug numbers and your name 14— Hertner Electric Co 29 oddress, in spaces provided on the postcard attached Motor-generators. NTS. ^ below, and mail. Card requires no addressing or postage. 1 5 — Heywood-Wakefield Co. 3 Auditorium chairs. Unaffliiated doalers and direct. 16 — International Projector Corp. 4th Cover Projectors (I6A), sound systems (I6B). NTS. 17 — Kroehler Manufacturing Co. 33 Auditorium chairs. Unaffliiated dealers and direct. 18 — LaVezzI Machine Works 26 Projector rcDlacemont parts. All dealers. 19 — Lorraine-Carbons, Inc 27 Projection earbons. Franchise doalors. 20 — Manley, Inc 25 Popcorn machines and supplies. Offices In principal cities. 21 — National Carbon Co., Inc 4 Projection carbons. All dealers. 22 — National Super Service Co., Inc 15 Vacuum cleaners. All dealers. 23 — National Theatre Supply 6, 26 Excellte projection arc lamps (23A), drive-in speakers (23B). 0 0 0 Q 0 0 Q 0 0 u u Q u t] 0 0 D If 0 n 0 0 9 U 9 0 0 0 u 0 0 0 0 9 8 0 0 0 u u 0 0 0 0 0 0 t) 0 0 To BETTER THEATRES Service Department: Please have literature, prices, etc, sent to me according to the following reference numbers in the December 1951 issue — NAME THEATRE or CIRCUIT — STREET ADDRESS — — emr — — STATE 9