Motion Picture Herald (Oct-Dec 1951)

T I r m-VANB News and Comment about Merchandise sold in the Theatre Three New Types of Paper Bags for Drive-Ins THREE NEW types of refreshment stand bags, designed especially for drive-ins, have been marketed by the Rex Specialty Bag Corporation, Brooklyn, N. Y., manufacturers of noiseless paper bags widely used for popcorn. One of the new types is for popcorn. Called the “pillow-type” bag, it is large enough to allow folding the top over several times, to permit rough handling by the customer without spillage, and also to help keep unsold bagged popcorn fresh overnight. Of the other two bags, one is for frankfurters, the other for hamburgers or other sandwiches. All of the new bags are available in stock designs, or may be in special designs. The company has also announced the appointment of Leonard C. Gold as general manager and sales director. He has been with the organization three years. • Vending Cart Designed To Take Rough Ground A VENDING cart designed to take sharp inclines and rough terrain, and to turn practically in its own space to facilitate service in any direction, has been announced by the Federal Quality Corporation, Atlanta. Measuring 72 inches long, 30 inches wide, and 33 inches high, it has a tubular steel frame, canvas side covering, and aluminum and red finish. It can be had with either 20-inch bicycle wheels, or 16inch wheeelbarrow wheels. Mounted on a rod is a 12-inch lighted sign. There are two removable coolers with a capacity of 100 bottles the size of a CocaCola bottle, a warming oven, a cup holder, crown puller, and space for empty bottle cases. It is marketed under the trade name of “The Flying Butcher.” • Candies for Easter And St. Valentine's Day TWO LINES of special candies for holidays to come — Easter and Valentine’s Day — have been announced by the Chase Candy Company, St. Louis. The Valentine group includes, besides bulk goods, four penny items, three specialties in 12-ounce cellophane bags, cellowrapped chocolate marshmallow hearts to retail at 5c and 10c. There are also heart-shaped boxes. Among items of the Easter group are eggs of various kinds for individual sale at a penny each, specialties in cellophane bags, a polyethlene bag called “Easter Egg Hunt,” and cello-wrapped chocolate eggs and rabbits to retail at 5c and 10c. • Portable Container To Keep Food Hot or Cold A PORT.ABLE Container to keep foods hot or cold has been marketed by tlie Acton Manufacturing Company, Arkansas City, Kans. Called the “Snackmaster,” it is available in several sizes. All are fabricated of zinc-bond steel with interior galvanized or stainless steel. Lids are sealed with a rubber gasket, and walls are insulated with “Ultralite.” The standard size has a removable sandwich tray and built-in drain. All models have a bottle opener built in the side. POPCORN QUEEN • For the Third International Popcorn Industries Convention and Exhibition at Chicago's Hotel Congress December 4-6, Miss Adrienne Falcon was named "Miss Popcorn of 1951," and thus costumed to mark the 321st anniversary of the introduction of popcorn to American colonists by the Indians. The story goes that to the first Thanksgiving feast on February 22, 1630, a deerskin bag containing popped corn was brought by Quadequina, son of a chief. Hence Miss Falcon's get-up, plus an authentic Indian woven basket filled with the fluffy white confection that has had its devotees for more than three centuries. CHRISTMAS STOCKING PACK A five-cent item for Christmas merchandising recently put on the market by Leaf Brands, Inc., Chicago. It is a cellophane Christmas "stocking" cellophane bag of appropriate decoration, containing the company's popular "Kindergarten Mix ' of brightly colored candies. The bags are packed 24 to the folding display box (illustrated). 24 MOTION PICTURE HERALD, DECEMBER I, 1951