Motion Picture Herald (Oct-Dec 1952)

WORLD MARKET ADVERTISERS U. S. Equipment Export Distributors BIZZELLE CINEMA SUPPLY CORP., 420 West 45th St., New York 19, N. Y. Cinematograph International, Inc., 630 Ninth Ave., New York, N. Y. Frazer & Hansen, Export Division, 301 Clay St., San Francisco 11, Calif. NATIONAL THEATRE SUPPLY, Export Division, 92 Gold St., New York 7, N. Y. NORPAT SALES, INC., 45 West 45th St., New York, N. Y. RADIO CORP. OF AMERICA, RCA International Division, 1260 Sixth Ave., New York, N. Y. Robin, Inc., J. E., 267 Rhode Island Ave., East Orange, N. J. S. O. S. CINEMA SUPPLY CORP., Export Division, 303 West 42nd St., New York 18, N. Y. STAR CINEMA SUPPLY CO., 441 West 50th St., New York 19, N. Y. STREUBER & LA CHICOTTE, 1819 Broadway, New York 23, N. Y. WESTREX CORPORATION, 111 Eighth Ave., New York 11, N. Y. EDWARD H. WOLK, 1241 S. Wabash Ave., Chicago 5, III. # The€Mires Seen Expiiniliny Increased construction of theatres in continental Europe, and continuance of the construction program whicli has characterized Latin America during the past few years, is expected by John Eberson, noted New York theatre architect, who has designed numerous theatres in America and many other parts of the world over a period of more than three decades. Recently the firm, John & Drew Eberson, a father-andson partnership, opened a branch office in Paris. It also has an office in Mexico City. Interviewed at his New York headquarters, Mr. Elierson said that motion picture interests in Europe and the Near East, as well as Latin America, realize the opportunities for the expansion and improvement of motion picture exhibition that are opening up in consequence of better transportation and of greater concern among the people with life beyond their own towns. “It is realized,” he continued, “that many formerly isolated communities are now being integrated into large masses of population capable of supporting theatres.” In this movement Mr. Eberson sees a growing field abroad for American architects as well as for equipment manufacturers, and even for the investment of American dollars, which is urged by the U. S. State Department. He ventured the opinion that theatres would attract money of American film firms that can’t be exchanged for dollars. “The experience of American architects in practical theatre design can be very valuable in this expansion,” he said, adding, “The American architect interested in foreign projects should allow for adaptation of hi= nlans to local materials and construction practice^. W’iiat he should attempt to offer Company Page Astor Pictures Corp. 38 ProducerDistributor Ballantyne Co 47 Projection and Sound Equipment Barnett International Forwarders Corp. 35 Shippers Bizzelle Cinema Supply Co. 51 Rebuilt Theatre Equipment Bonded Film Storage 32 Storage for Films Casino Film Exchange, Inc 37 Importer of German Films Cinelab, Ltda 53 Brazil Film Laboratory Columbia Pictures Corp. 17 ProducerDistributor Daiei Motion Picture Co. 39 ProducerDistributor Davis, Arthur & Associates 38 Distributor Disney Productions, Walt 7 Producer Ekerman, R 49 Brazilian Equipment Distributor GoldE Manufacturing Co 46 Ticket Dispensers, Film Rewinders, Stereopticons, Spotlights Gordon Films Co 37 Film Distributor Guffanti Film Laboratories 33 Film Laboratories Hoffberg Productions, Inc 38 Film Distributor Italian Film Exporters 25 to 28 ProducerDistributor LaVezzi Machine Works 51 Projector Parts Lesser, Sol, Productions, Inc. 6 Producer Lippert Productions . 23 ProducerDistributor Lux Film Distributing Corp. 31 ProducerDistributor Mercury Film Laboratories 33 Film Laboratories most of all is a practical understanding of what is needed, and what is not neerled, to make a theatre serve its purposes profitably.” MmpravemewBis iwB Mtecnr€lers Cited Recent motion picture studio recording equipment activities of Westrex Corporation’s Hollywood laboratories include three important developments. At the head of these, Westrex places the Series 1100 Standard portable magnetic system, contained in two units, which provides for high-quality recording or reproduction with 35, 17j4, or 16mm film in synchronism with the picture. New features of this system include twqway talkback between the mixer and recordist, and a new synchronizing bloop unit which records an audible signal on the magnetic film in synchronism with an optical bloop when the recorder is up to speed. Another Westrex development is the RA-1506-A magnetic recorder-reproducer, which is cabinet-mounted equipment containing three independent recording and reproducing channels. Three sound tracks can be recorded simultaneously on 35mm magnetic film, or reproduced therefrom at synchronous film speed. Company Page Monogram Pictures Corp. ... 21 ProducerDistributor Movielab Laboratories 34 Film Laboratories National Carbon Company 45 Projection Carbons National Theatre Supply Co. 43 Projection and Sound Equipment Norpat Sales, Inc 52 Theatre Equipment Paramount Pictures Corp. 15 ProducerDistributor Peerless Film Processing Co. 32 Film Processing Preview Theatre, Inc 32 Theatre RCA International Corp 41 Projection and Sound Equipment RKO-Radio Pictures, Inc 5 ProducerDistributor Schorchtfilm Company 37 German Film Producer Schumann, Max 50 Theatre Screens Souvaine Pictures 36 ProducerDistributor Star Cinema Corp. 52 Rebuilt Theatre Equipment Streuber & La Chicotte 50 Vocalite Theatre Screens SOS Theatre Supply Co. 48 Film Processing and Theatre Equipment Times Film Company 35 Distributors Transworld International Service Co. 34 Shippers Twentieth Century-Fox Film Corp 10-11 Producer-Distributor Universal-International Films, Inc 19 ProducerDistributor Warner Bros 13 ProducerDistributor Westrex Corp 2 Recording and Sound Equipment Wolk, Edward H 50 Projector Parts The RA-1509-A 16mm photo-magnetic re-recorder is a cabinet-mounted equipment which provides facilities for recording and reproducing magnetic sound track, and for reproducing photographic sound track at .synchronous film speed. 3M€Bde Bissoite Ofiicer Chris O’Grady who has traveled extensively and is known personally to many cinema equipment dealers abroad, was recently promoted to vice-president of Bizzelle Cinema Supply Corporation, New York, with which company he has been associated for many years as general manager. Under his management, this company, a leading exporter of rebuilt cinema equipment, has expanded its facilities and has taken on several new lines during the past year. A new catalog covering the entire line of new and rebuilt equipment and supplies is now ready for distribution. John Eberson MOTION PICTURE HERALD. OCTOBER 4, 1952 WORLD MARKET 5 5