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PETER PAUL LAUNCHES GREATEST ADVERTISING DRIVE IN CANDY
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• Peter Paul’s gigantic, new fall and winter promotion is the hottest the candy industry has ever seen! It’s really powerpacked — with big, colorful outdoor posters, television spots, radio newscasts and spots, plus hard-selling Sunday comics! Now, more than ever, is the time to make sure your stocks of Peter Paul Mounds and Almond Joy are BIG and COMPLETE!
OUTDOOR “New, full-color Peter Paul 24-sheet posters are going up in 300 cities and towns coast to coast! These posters, like the one shown here, will reach more people than any other outdoor candy advertising!
RADIO — The local newscasts and spots that have made Peter Paul
famous from Maine to California are hitting hard again this year! Mounds and Almond Joy sales stories will go over the airways into more than 100 major markets!
COMICS — Millions of kids — and adults, too — will read about Peter
Paul candies as they enjoy the ev-^popular comic sections of 71 bigcirculation Sunday newspapers!
TELEVISION — Attention-getting TV spots in key markets will combine both sight and sound to whet the appetites of millions for Peter Paul Mounds and Almond Joy!
For Good Eating and Profit^ Feature
PETER PAUL
Home-Kitchen-Fresh Candies
PETER PAUL INC., NAUGATUCK, CONNECTICUT OAKLAND, CALIFORNIA, DALLAS, TEXAS
BETTER THEATRES SECTION