Motion Picture Herald (Oct-Dec 1952)

Short Product in First Run Houses NEW YORK— Week of Nov. S 4STOR; Bonnie Scotland Columbia Feature: Limelight United Artists CAPITOL: Wild and Woolly MGM Sweet Memories MGM Feature: Prisoner of Zenda MGM CRITERION: Lifeline of Defense N. Y. Telephone Co. Feature: The Lusty Men RKO GLOBE: Killers of the Swamp. .Warner Bros. Happy Go Lucky Warner Bros. Feature: Cairo Road Realart Pictures MAYFAIR: Scalp Treatment Universal Feature: The World in His Arms Universal PARAMOUNT: Tots of Fun Paramount Canine I. Q Paramount The Roaring Gang RKO Feature: Springfield Rifle Warner Bros. R/VOLi; Light in the Window 20th-Fox Feature: The Snows of Kilimanjaro 20th-Fox ROXY: Moose on the Loose 20fh-Fox Sails and Blades 20th-Fox Feature: Way of a Gaucho 20th-Fox MUSIC HALL: Sportsmen's Playground. .RKO Simple Things RKO Feature: The Happy Time Columbia CHICAGO— Week of Nov. 3 CARNEGIE: Feminine Rythm Columbia Pop-in Pop Warner Bros. Feature: Man on the Run Monogram CHICAGO: Man Without a Country Warner Bros. Feature: Crimson Pirate Warner Bros. ESQUIRE: Grizzly Golfer Columbia Feature: O. Henry's Full House 20th-Fox EITEL'S PALACE: The Art of Vermeer 20th-Fox Feature: Because You're Mine MGM STATE LAKE: Pink and Blue Blues. .Columbia Feature: The Snows of Kilimanjaro 20th-Fox SURF: Festival in London. .British Information Catnapping MGM Feature: The Lady Vanishes United Artists UNITED ARTISTS: Rabbit Stew. .Warner Bros. Feature: Miracle of Fatima Warner Bros. ZIEGFELD: Littlest Expert on Football Paramount Feature: My Son John Paramount (Continued from preceding page) Main, Percy Kilbride — The usual “Kettle” picture. They do business — why, I don’t know. Reports are unnecessary on these. If your patrons go for them, O. K. — they are all the same. Played Thursday, Friday, Saturday, September 25 , 36, 27. — Coombes and Hudson, Empress Theatre, Lloydminster, Sask., Canada. WORLD IN HIS ARMS, THE: Gregory Peck, Ann Blyth — A lot of Universal’s picture are publicized too much, and this is what I thought might happen to this picture. So many people have gone to see a picture because it was so heavily publicized, and didn’t enjoy it and it cured them of going to see a picture that was .heavily advertised. We put out giant handbills on this picture the day it played. It was just a gamble, and we were greatly surprised at our crowd. Business was fairly good. Since it didn’t go over in Dallas, I was not sure. Played Wednesday, Thursday, October 8, 9.— Jerry B. Walden, Crest Theatre, Seagoville, Texas. Warner Bros. BIG JIM McLAIN: John Wayne, Nancy Olson— This picture isn’t up to the regular John Wayne movies, but the story content is excellent. There should be more and more films made about Communism. The ending was very poor, but how could there be a good ending? Our business was only average because John Wayne was not fit for the part. Alan Ladd would have been much better. The people who came to see the picture at our theatre only came to see John Wayne. 'Tlie second night our receipts were very poor. Played Sunday, Monday, October 5, 6.— Jerry B. Walden, Crest Theatre, Seagoville, "rexas. CARSON CITY: Randolph Scott, Lucille Norman— Randolph Scott should have congratulations for his good acting in this motion picture. Of course, this was just another western to some people, but I thought it was a very .good picture. The new Warner color is excellent — the Technicolor Corporation should go some if they are going to beat that. I have heard that Warners have been working on this color for more than ten years, but they have something good. Our business was fair. Flayed Wednesday, Thursday, October 1, 2. — Jerry B. Walden, Crest Theatre, Seagoville, Texas. LION and THE HORSE: Steve Cochran— This did very well for us and was well liked by all that came. Played Friday, Saturday, October 10, 11. — D. J. Seng, Karlstad Theatre, Karlstad, Minn. MARA MARU: Errol Flynn, Ruth Roman — Doubled this with “Two Dollar Bettor” (Realart) with John Litel and Marie Windsor. It was a good action twin bill, but did only average gross. Played Wednesday, October 1.— Elstun Dodge, Dodge Theatre, New Richmond, Ohio. ON MOONLIGHT BAY: Doris Day, Gordon MacCrae — A fine musical — the best by far for a long time. Played Monday, Tuesday, Wednesday, September 22, 23, 24.— Coombes and Hudson, Empress Theatre, Lloydminster, Sask., Canada. ROOM FOR ONE MORE: Cary Grant, Betsy Drake —Excellent feature, enjoyed by everyone. Story and acting excellent. Played Thursday, Friday, Saturday, September 8, 9, 10. — Coombes and Hudson, Empress Theatre, Lloydminster, Sask., Canada. SHE’S WORKING HER WAY THROUGH COLLEGE: Virginia Mayo, Ronald Reagan— Very entertaining-lots of action and fun. Did unusually well at the box office. Played Sunday, Monday, October 5, 6. —Rowell Bros., Idle Hour Theatre, Hardwick, Vt. WINNING TEAM, THE: Doris Day, Ronald Reagan-Well done and generally enjoyed by a small audience. Lacked drawing power for some reason. Played Wednesday, Thursday, October 14, 15. — Rowell Bros., Idle Hour "rheatre, Hardwick, Vt. Renoir Sets French Film Jean Renoir announced from Rome that his next film, as yet untitled, would be made in France. Daniele Delorme, star of “Gigi,” has been signed for the leading role. Mr. Renoir has just finished the English scoring on his latest film, “The Golden Coach,” starring Anna Magnani in color by Technicolor. Comedians, Ladd Honored Modern Screen Magazine’s tenth annual poll honored Alan Ladd as the “all-time 10year popularity champion” by virtue of his consistent high rating in the vote of the magazine’s readers over a decade. Dean Martin and Jerry Lewis were similarly honored as “Hollywood’s alLtirae champion comedy team.” Tent Elects Pries Ralph W. Pries, Philadelphia manager for the Berio Vending Company formerly in the theatre premium business, has been elected chief barker of the Philadelphia Variety Club Tent 13. He succeeds City Councilman Victor H. Blanc. Other new officers include Norman Silverman, Republic branch manager, first assistant; Max Gillis, Allied Artists manager, second assistant; Ben Biben, treasurer, and Mickey Lewis, property man. Mr. Pries also is chairman of the Tent’s Heart Fund drive. APPLICATION FOR MEMBERSHIP MANAGERS' ROUND TABLE 1270 Sixth Avenue, New York 20, N. Y. Name Position Theatre Address City State Circuit Absolutely No Dues or Fees iMrive-ins Get Clisnate Data INDIANAPOLIS : Allied Theatre Owners of Indiana is attempting to obtain specialized data from the U. S. Weather Bureau that may be of assistance to drive-in theatres in determining closing and opening dates, according to the ATOI bulletin. Theatre Facts. The Indiana exhibitors were advised that on the basis of a preliminary study, the Weather Bureau’s prediction for next month is for much below normal temperatures in the entire state. Precipitation is to be moderate, except for the extreme southeastern section, where it will be heavy. The bulletin offered normal average temperatures at this time of the year for three Indiana Weather Bureau stations. Drive-in members were asked to specify whether this type of study would be worth while, with the suggestion that operators inform ATOI exactly what figures they desire, also, what they consider the lowest average minimum 6 P. M. temperature that is likely to permit profitable operation of the drive-in theatre. Increases Film Ad Rates The Intelligencer Journal and New Era, daily morning and evening newspapers, respectively, in Lancaster, Pa., have announced increased rates for the amusement section because of the increased price of newsprint. The newspaper also announced elimination of all theatre readers as of October 31. Increased rate also applies to the Sunday News. MOTION PICTURE HERALD, NOVEMBER 8, 1952 45