Motion Picture Herald (Oct-Dec 1952)

CLASSIFIED ADVERTISING Rfteen cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, $ 1 .50. Four insertions tor the price of three. Contract rates on application. No borders or cuts. Forms close Mondays at 5 P. M. Publisher reserves the right to reject any copy. Film and trailer advertising not accepted. Classified advertising not subject to agency commission. Address copy and checks: MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York (20) STUDIO EQUIPMENT CAPITALIZE YOUR EXPERIENCE. SHOOT LOcal newsreels. TV commercials and make advertisingtie-ups with local merchants. Send for Film Production Equipment Catalog. S. O. S. CINEMA SUPPLY CORP., 604 \V. 52nd St., New York 19. THEATRES FOR SALE, 450 SEAT MOVIE THEATRE, excellent central Adirondack location. BOX 2698, MOTION PICTURE HERALO. BOOKS RICHARDSON’S BLUEBOOK OF PROJECTION. Best Seller, since 1911. Now in 7th edition. Revised to preserit last vvord in Sound Trouble Shooting Chart. Expert information on all phases of projection and equipment. Special new section on television. Invaluable to beginner and expert, $7.25 postpaid. QUIGLEY BOOKSHOP, 1270 Sixth Avenue, New York 20. N. Y. MAGIC SHADOWS — THE STORY OF THE origin of Motion Pictures by Martin Quigley, Jr., Adverturous exploration of all the screen’s history told in 191 crisp pages and 28 rare illustrations. Exciting reading for now and authoritative reference for tomorrow. A Georgetown University Press book. Price, postpaid, $3.50. QUIGLEY BOOKSHOP, 1270 Sixth Ave., New York 20, N. Y. MOTION PICTURE AND TELEVISION ALmanac — the big book about your business — 1952-53 edition. Contains over 12,000 biograp>hies of important motion picture personalities. Also all industry statistics. Complete listing of feature pictures 1944 to date. Order your copy today, $5.00, postage included. Send remittance to QUIGLEY BOOKSHOP, 1270 Sixth Ave., New York 20, N. Y. WANTED TO BUY WANTED TO PURCHASE EQUIPMENT FOR 300 car drive-in theatre, CANYON THEATRE'. Mountain. Home, Idaho. USED EQUIPMENT PRE-INV’ENTORY .SALE ! TERRIFIC SAVINGS ! Brenkert Enarc lamphouses rebuilt, $450. pair; Hertner 80/160 generator, rheostats, panel, etc. rebuilt, $565; Simplex rear shutter mechanisms, latest features, rebuilt. $475 pair; RCA PG-140 sound system, MI -9030 soundheads, double channel amplifier, etc., rebuilt, $1,495; GoldE automatic rewinder $49..50. What do you need? STAR CINEMA SUPPLY, 441 West 50th St., New York 19. 2 STRONG UTILITY HIGH INTENSITY LAMPS mounted on 2 heavy duty deluxe Century bases, 2 Century model C projectors complete with lenses and magazines. 2 Ballantyne royal soundmaster sound heads model 6 with amplifier and stage horns. Wonderful condition. Bargain. SHELL THEATRE, 1320 Pacific Ave., Tacoma 2, Wash. COMPLETE THEATRE EQUIPMENT. SIMPLEX S.P. with sound, 700 chairs, screens and frame and miscellaneous items. Contact WESTERN MASSACHUSETTS THEATRES, INC., 265 State St., Springfield, Mass. USED MARQUEE LETTERS; 800 Wagner 8” aluminum 60c; 4" plastic 25c; 10" plastic 60c; 300— 10" Adler aluminum 75c. Send for list. S. O. S. CINEMA SUPPLY CORP., 604 W. 52nd St., New York 19. increased light increases b.o. two Peerless Magnarcs and Hertner 65/130 generator with rheostats, panel, starter, rebuilt like new. $1,200. ; with 50/100 generator $995. S. O. S. CINEMA SUPPLY CORP., 604 W. 52nd St.. New York 19. SEATING REBUILDING CH.-\IRS? WHEN YOU ARE ready, contact us. Lowest prices. Large stock late type theatre chairs always on hand. We manufactime flexolated spring edge cushions to fit all chairs. Write for prices. EASTERN SEATING COMPANY, 138-13 Springfield Blvd., Springfield Gardens, N. Y. $10 VALUE FOR ONLY $5.95. 920 MODERN HEYwood 7-ply veneer back, spring edge cushion chairs, curved steel standards. Excellent condition. S. O. S. CINEMA SUPPLY CORP., 602 W. 52nd St.. New York 19. NEW EQUIPMENT L RECTIFIER BUIBS, FIRST QUALITY $4.75. film cabinets. $1.95 section; PB movements, $88.50; reel .alarms, $5 50. STAR CTNEMA SUPPLY, 441 West 50th St., New York 19. ' ORDER SAMPLE MASONITE MARQUEE LETter. Be convinced! 4" — 35c; 8" — 50c; 10" — 60c; 12" — 85c; 14" — $1.25; 16" — $1.50, any color. Fits Wagner, Adler, Bevelite signs. S. O. S. ’ CINEMA SUPPLY CORP., 604 W. 52nd St., New York 19. S. O. S. MEANS SAVE ON SUPPLIES. RECTIfier bulbs 15 amp. $4.59; stereopticons, 500 W, $24.95; Griswold 35mm splicers $23.95. S. O. S. CINEMA SUPPLY CORP., 604 W. 52nd St., New York 19. BUSINESS BOOSTERS COMIC BOOKS. AVAILABLE AS PREMIUMS, sriveaways at your kiddy shows. Larg^e variety latest newsstand editions. COMICS' PREMIUM CO., 41254 Greenwich St., N. Y. C. Publications for oremiums (exclusively) since 1939. SERVICES WINDOW CARDS, PROGRAMS, HERALDS, photo-offset printing. CATO SHOW PRINTING CO.. Cato. N. Y. LOCAL MOVIE REVIEWS TO PLANT IN newspapers. Exhibitor approved. HOOPER’S REPORTS, BOX 988, Santa Barbara. Calif. PHOTO BLOWUPS, THEATRICAL, 40x60. $7.50; 30x40, $5.00; unmounted. Plus shipping cost. 'Theatre signs, posters, backgrounds. Reasonable. PHOTO BLOWUPS, P. O. Box 124, Scranton, Pa. DRIVE-IN EQUIPMENT ORDER NOW. TAKE TIME PAYING. COMplete dual projection and sound from $1,595. In-car speakers $15.95 pair with junction box, underground cable $70. M. Send for equipment list. S. O. S. CINEMA SUPPLY CORP., 604 W. 52nd St., New York 19. "Andersen" Opens in Three Additional Cities Samuel Goldwyn’s “Hans Christian Andersen,” RKO Radio release starring Danny Kaye, playing to strong business in a fifth week at two New York houses, had three additional pre-release openings Christmas Day, in Boston, Miami Beach and Beverly Hills. In each instance, a large-scale promotional campaign was undertaken for some time prior to the opening. Television Covering Another Premiere, "The Jazz Singer" Television continues to cover premieres of the motion picture. This week covering 20th-Fox's “Stars and Stripes Forever” at the Roxy, New York, on January 13 it will cover Warners’ “The Jazz Singer” at the New York Paramount theatre. The station will be WJZ-TV, Channel 7, 8:30 to 9:00 P.M. The opening will feature distinguished personalities, stars like Danny Thomas and Peggy Lee, and the ceremonial accessories of a high powered Hollywood opening. The seats are selling up to $100, and the affair will benefit the National Foundation for Infantile Paralysis. "Ivanhoe" Scheduled for Release February 20 Charles M. Reagan, general sales manager of MGM, has announced that “Ivanhoe” will be placed in general release February 20. “The pre-release engagements in th first 200 showings of Tvanhoe,’ which set a record of grossing more than $5,000,000, has created a (want to see) audience of all ages and it is our desire to get it out to our customers while the public are still feeling tbe impact of MGM’s preselling advertising campaign,” Mr. Reagan stated. Suit by Reade Unit Citing RKC Theatres Dismissed Judge Aaron Steuer of the New York State Supreme Court last week decided in favor of RKO Theatres in an action filed by Long Park, Inc., a Walter Reade Theatres unit. In September 1950, RKO Theatres bought Long Park’s stock interest in the Trenton-New Brunswick Corporation, and the Reade company contended that additional money was due and that the contract agreement with RKO Theatres should be set aside. The court determined that no fraud had taken place. Stamp Men Elect Aaron The Cinema Stamp Collectors, New York, last week elected Edwin A. Aaron, of 20thFox, their president. Other officers are: Leon J. Bamberger, first vice-president ; Dr. Elliot Lawrence, treasurer ; Sidney Lieb, recording secretary. 44 MOTION PICTURE HERALD, DECEMBER 27, 1952