Motion Picture Herald (Oct-Dec 1952)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1952
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1952)
Leaf #:
000866
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Astor theatre in Boston nsed Harry McWilliani’s stunt for ‘"‘Happy Time,'" with patrons posing for Poloroid pictures tvith Linda Christian. T wo Stephens College “Susies'’'’ talk to two Indian braves in the lobby of the Missouri theatre, Columbia, Mo., as promotion for “The Savage.'’'’ joe Alexander, manager of the RKO Albee theatre, Cincinnati, used two models dressed as Ziegfeld Follies girls as part of pictorial display for “The Story of Will Rogers.^’ The costumes had poster value, in keeping with the picture, and the girls added to the decor as well as the decorum. George Snyder, manager of Schine’s Paramount theatre, Syracuse, contrived this jig-saw puzzle as street ballyhoo for “Pony Soldier,” inviting passers-by to put it together for passes. Every Picture Prares Pramotian Pudding Lou Sorenson, manager of the Utah theatre, in Salt Lake City, was fortunate enough to find a Japanese girl who could hand-letter a lobby poster for “Willie and Joe Rack at the Front,'” and tivo ushers who dressed the parts, hut couldiCt read a word of it. Btit no question about the eye-attraction value of promotion with pictures. Ab MOTION PICTURE HERALD, DECEMBER 27, 1952