Motion Picture Herald (1953)

Page scan 000194 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
1953
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1953)
Leaf #:
000194
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EDWARD SPIERS Indianapolis F. E. DYER Charlotte NATE DICKMAN Albany W. E. FINCH Dallas JAMES MYERS San Francisco MILTON LIPSNER Washington, D. C. WM. CARMICHAEL Oklahoma City MILTON GURIAN Cincinnati HOWARD ROSS Des Moines That's how one theatre owner, with a talent for putting a lot of meaning into a few words, describes the vital role the branch manager can play in the success story of the exhibitor. C. J. DUER Denver IRVING MARKS Minneapolis NAT FURST New York JACK FELIX Portland JOHN PAVONE New Haven We believe that this is especially true of the Allied Artists branch manager, for he is encouraged to think of a film sale in terms of your needs ...your prof its... your good will. He is about to demonstrate that policy of friendship— and you can too— more convincingly than ever in the forthcoming Allied Artists Branch Managers' National Championship celebration, from October 31, 1953 to January 29, 1954. This unusual testimonial event has been designed to give the honors, as well as the prizes, to your "best friend" in show business. The sales drive in your territory will be given the name of your Allied Artists branch manager. Likewise, the sales drives in all of the other branches will bear the names of their respective managers. Allied Artists will be sincerely grateful for your support of our company's representative in your territory to help him win the national championship. His genuine desire to merit your friendship will be backed by a lineup of outstanding attractions which promise to yield more boxoffice revenue than any previous product in Allied Artists' exciting history. Vice-President and General Sales Manager ED CRUEA Seattle M. SCHWEITZER St. Louis BEN ABRAMS Boston m. j. e. McCarthy Los Angeles RAY COPELAND Kansas City NAT NATHANSON Chicago